Biography for Mike Dano
Mike Dano is the executive editor for the Telecom Group for FierceMarkets, which includes FierceWireless, FierceTelecom, FierceCable, FierceWirelessTech and other publications. In his role, Mike oversees all editorial content for the publications, and acts as a point of contact for such content. Mike has covered the wireless industry as a journalist for the better part of a decade, and remembers writing a story about the transition from black and white to color screens on cell phones. Mike is based in Denver and can be reached at firstname.lastname@example.org. Follow @FierceWireless or @mikeddano on Twitter and find him on LinkedIn.
Articles by Mike Dano
The tools that are available to the world's mobile developers appear to be expanding dramatically, from virtual reality kits to those for the Internet of Things. But a new utensil released in just the past few months -- and bolstered by an online learning course announced last week -- could prove far more useful to developers interested in more advanced services and applications.
It's no secret that advertising continues to play a major role in the business plans of most mobile app developers, at least those targeting the consumer market. Indeed, according to a report issued last year by mobile ad company Millennial Media, 82 percent of those developers who monetized their apps did so via in-app advertising. Thus, since so many developers rely on advertisements for their livelihood, it's important for developers to know what's happening in the mobile advertising space. And there's a lot that's happening in the space.
SAN FRANCISCO--Fully 95 percent of all mobile games in the future will be free to play, predicted one top industry player here at the GMIC show. But what exactly does that mean for the mobile gaming market and the players still hoping to cash in on the space?
Launched five years ago, Evernote has tried it all when it comes to testing. The company, which provides note-taking software across a variety of mobile and desktop platforms, has conducted expensive focus-group testing and currently relies on thousands of beta testers as well as a third-party testing vendor in order to tweak its applications to maximize user engagement.
AT&T Mobility said that Pandora, Zynga and other, unnamed top developers have used its "Application Resource Optimizer" to make their apps more network efficient. The announcement represents a culmination of more than two years of work by the wireless operator to encourage mobile app developers to make applications that are not unnecessarily stressful on AT&T's network.
Mobile security firms have long warned of the threat of cell phone hacking. For example, in 2004 anti-virus company F-Secure Corp. said it discovered a Trojan computer virus for mobile phones running the Series 60 version of the Symbian operating system.
If you're a successful mobile developer, you're probably already supporting both iOS and Android.
Mobile app companies have a wide range of options when it comes to generating interest in--and downloads of--their smartphone apps. They can spread the word through Twitter and Facebook, they can generate publicity through press releases and news articles, and they can spend money to advertise their app.