Latest Commentary

Should developers get ready to tango with PHAB2 Pro?

Lenovo has unveiled its PHAB2 Pro, the world's first Tango-enabled smartphone designed to deliver augmented reality experiences. While it could be a game-changer for the device market, the opportunity for app developers isn't entirely clear.

Apple's WWDC 2016 an iOS watershed for developers

Apple wants to empower developers to deliver a "world-changing" experience through its platforms, a mission the company promoted in its keynote address at this week's Worldwide Developers Conference in San Francisco.

Is Microsoft officially waving the white flag on Windows Phone development?

Microsoft recently announced plans to "streamline" its smartphone hardware business, a move that could affect Windows Phone developers worldwide. Although nothing is official, Microsoft appears ready to move past Windows Phone development, and the move may prove to be a good one for a number of reasons.

Google's revamped Firebase promises ongoing improved support

Remember Firebase, aka the backend-as-a-service (BaaS) provider that Google acquired in October 2014? Now, Firebase is expanding to become a "unified app platform for Android, iOS and mobile web development."

Reduce Google Play app security risks or watch your brand die

Are your Google Play apps secure? If not, they could put your end users as well as your brand reputation and revenues at risk. And while Google has launched a program to improve security of apps while they're still in development, it can't substitute for good security practices by devs themselves.

Pinterest's URX acquisition spurs cautious optimism among developers

Pinterest has added a mobile deep linking technology provider to its portfolio. The photo sharing website has acquired San Francisco-based URX in a move that could have far-flung effects on mobile app developers worldwide.

Targeting, length among key factors for successful in-app video ads, IAB says

Deploying video ads in your mobile app could help developers increase app revenues, especially if they deploy ads that generate interest from the target audience. But there are a few caveats that devs should not ignore that could torpedo their ad strategy.

Will Fabric mission control dashboard build or demolish Twitter's relationship with developers?

Twitter made waves among the developer community when it announced its Fabric mobile development platform in October 2014. And now, the social networking giant has unveiled a new Fabric dashboard to help developers analyze, evaluate and improve their apps consistently.

LG's gambit to open G5 expansion slot doesn't guarantee developers will show up

LG Electronics is now providing developers with a software development kit and hardware development kit to help them design and deploy apps for its G5 modular smartphone. Sounds great for devs, but it may not be meaningful in the long run.

Facebook F8 conference's key developer tools may reshape social media app landscape

What should developers expect from Facebook over the next decade? Here are three key takeaways from the F8 conference, a gathering that highlighted the social media site's 10-year history and announced new technologies that may reshape the development landscape.