I love those moments in some movies where the filmmakers speed up the action so that, in the space of a few moments, the viewer can get to see an entire house or some other long-term project get assembled from start to finish. In a way, that's sort of what Ustwogames has done about the story behind its hit mobile game, Monument Valley.
Earlier this month, Marco Arment, an iOS developer based out of Westchester County, N.Y., posted something that will probably end up proving far more viral than any app he or most of his peers will make. It was a post about Apple.
If they're trying to be really proactive and competitive, app developers have probably been getting used to terms like lifetime value of a user, customer engagement and smart push. On the other hand, I doubt many are spending a lot of time thinking about the "cognitive overhead" they have to overcome.
For a lot of app developers, this might feel like the time to take a breather. After all, the holidays are when a lot mobile games and other apps first make their way to consumers who get new smartphones and tablets as gifts. If that's the case, and if installs and engagement are happening, then congrats! Enjoy a little downtime. And maybe use it to think through and reflect on your strategy for the year to come. Here are a few ideas to get you started.
"Panic" seems like the appropriate name for an app developer when you hear about a recent App Store fracas the creator of Transmit iOS recently got into with Apple. As the firm recounted in a strange (and no doubt sympathy-inducing) blog post, it recently removed what sounded like a popular feature in its file management tool: the ability to share files to iCloud, Dropbox and similar services. Anyone who has grappled with Apple in the past will probably not be surprised about iCloud.
I feel kind of guilty admitting this so publicly, but I recently uninstalled Circa. It's a great app, but I have too many others that I use more often, and my smartphone only has so much room. That being said, I wonder if I owe Matt Galligan a review.
Suffice it to say that Spotify is just as concerned as Taylor Swift about making enough money. Just a few weeks after the superstar pulled her entire catalogue from the streaming music service (reportedly over compensation issues), Spotify updated the terms and conditions of its SDK. At first glance, it looks like huge, positive news for developers, because it lets those that integrate Spotify in their apps earn revenue through Apple's App Store and Google Play. However, that doesn't mean all apps will be treated equal.
I have an idea for a mobile game: Consumers get bombarded with statistics after statistics, which they have to quickly assess and press a button when they think they've seen something that will prove the app stores are now crowded beyond all sanity. The game would be called "Peak App."
If I ever thought there was a possibility that Google Glass would fail before it even had a chance to succeed, it was when I started hearing people wearing them described with a term that sounds a lot like a swear word.
If making mobile games and making money were really like chocolate and peanut butter, life for app developers would be one big bowl of M&Ms. The reality is, acquisitions like the one earlier this month of Corona by FusePowered just wouldn't happen.