Developers whose marketing costs were reduced thanks to the frenzy of interest amid the iPhone 5 launch should be warned: The honeymoon is over, according to a new report from mobile marketing platform provider Fiksu.
In this article, I want to discuss an area where HTML5 does not meet the needs of mobile applications--networking. Networking has always been a passion of mine, and it led me to help create the SPDY protocol which is now a starting point for HTTP/2.0, the next revision of our core HTTP protocol that is used worldwide.
There will come a day when grey-haired iOS and Android developers will taunt their younger successors about the fact that they had no direction or guidance on the best processes around developing an app, submitting it to app stores, marketing their creations and monetizing them. Until then, the world may need more initiatives such as Launch This Year.
Over-the-top voice services beware. AT&T Mobility is currently in alpha testing of a new Call Management API service that will let customers take their existing AT&T mobile phone number with them regardless of what device they are using.
Every successful product has them, and they can go by various names. To some, they are the superfans. To others, they might better be called the die-hards. According to experts in the mobile marketing space, however, app developers should take a closer look and figure out how to get closer to what they refer to as "power users."
A record-breaking period of app downloads over the recent holiday season is just the beginning of a gift to developers that will keep on giving, according to a market research study.
Every developer will have his own set of opportunities and challenges, but in the spirit of being helpful FierceDeveloper offers the following ideas to get you started on your 2013 action plan:
According to a recent research report, small transactions in mobile games, ranging from 99 cents to $1.9, accounted for only six percent of total mobile game revenue. In contrast, close to half, or 47 percent, of in-app purchases were for relatively big-ticket items, costing $9.99 to $19.99.
Social media integration is quickly becoming a critical part of the app experience as Facebook and Twitter increase their presence on mobile devices. However, having to manually write the code that will authenticate users via third-party services, sync friend and profile data and share it with those services can be a time-consuming task.
According to Rutberg & Co.'s report on venture capital financing in November, 90 mobile companies received $518 million in VC financing. Of those, consumer app developers received approximately $220 million in financing and application infrastructure firms received about $90 million in VC funds. These figures are approximate because some companies announced venture investments but did not disclose dollar amounts.
A/B testing, a concept popularized within marketing departments as a way of rationalizing decisions around advertising, is quickly making its way into the world of mobile apps. Amazon and others offer insight into the process.
When he was a writer and performer on Saturday Night Live, Al Franken knew how to turn hot-button political issues into big laughs. Now that he's a senator, however, he's tackling those same issues in a serious manner.
FierceDeveloper contributor Jason Ankeny spoke to PicsArt co-founder and CTO Arto Mehrabyan about the app's success on Android, its expansion to iOS and the importance of giving the people what they want.
Facebook's decision to "go native" for its iOS and Android apps may have made international headlines, but it doesn't seem to have had much influence on the attitudes of other developers around the use of HTML5, according to a recent survey.
Rovio's Angry Birds are everywhere, in almost every form factor you could imagine, and there is no doubt in my mind that somewhere along the line someone is buying a piece of Angry Birds merchandise without having a clue that it has anything to do with a mobile app. That's when you know you've got a brand with legs.
FierceDeveloper tracked down five enterprising women who are making a difference in mobile app development--from working on enterprises apps as a member of a Chicago-based development team to heading up a firm devoted to augmented reality, these women are tackling the mobile development world first-hand and hoping that their efforts will help prompt others to follow their lead.
Canalys offers a few recommendations that game developers should keep in mind as they try to crack the top 25:
These were Steve Jobs' exact words, spoken almost three years ago at Apple's 2010 Worldwide Developer Conference in San Francisco: "We're going to the standards bodies, starting tomorrow, and we're going to make FaceTime an open industry standard." Although a lot has happened since then--Jobs' passing, a number of new iPads, iPhones and iOS updates--it is a promise that seems unlikely to be fulfilled anytime soon.
If you're going to be a hater, at least have the courage to be up front about who you are and what qualifies you to knock someone else's efforts to create a great mobile app. That seems, at first, to be the message sent by Google last week when it began demanding that all reviews posted in its Google Play app store be associated with a profile in its Google+ social media service.
Mobile developers often struggle with the decision about how to monetize their mobile app. Although paid apps are still the dominant model, a new study indicates that the freemium model is gaining popularity with mobile developers