There's app localization, and then there's what Runkeeper said it was doing. According to a recent post on the company's blog, the popular fitness app wanted to offer "region-by region" localization so that the various audio cues it offered runners could be tailored to U.S. cities. In its hometown of Boston, for example, Runkeeper would be pronounced "Runkeepah." Astute users probably noticed the Runkeeper announcement was posted on April Fool's Day, but to most developers, the business opportunities provided by localizing an app's content to a specific country or language is no joke.
I cannot be the only person for whom the term "pivot" is starting to sound less a startup reinventing itself and more like an admission of failure. And yes, Foursquare, I'm talking about you.
The in-app model dominates the mobile video ad space, with three in-app ads running for every mobile Web-based ad, according to the Mobile Marketing Association (MMA).
For something that launched at its developer conference, Facebook's recent announcements about an anonymous login feature for third-party apps didn't necessarily win over the bulk of its audience.
In a video store, indie movies might be marketed on a shelf called "hidden gems." In record stores--and there are still a few of them around--indie music labels might see their CDs lumped under "alternative" because they usually produce music outside the traditional pop/rock categories. For indie mobile games, though, they're just called "indie" by the app stores, and it's a label that they may need to shed.
There is a 60 percent chance that consumers who don't use an app again within a week will never use it again, according to a recent study from Localytics.
There are two easy ways to make an educated guess about what Facebook will talk about at its f8 developer conference on April 30: You could look at the official agenda online, or you could draw some conclusions from the company's recently announced financial results.
Twitter does it. Facebook seems to be increasingly successful because of it. So why shouldn't Google also plan to offer app install ads?
It may be getting near impossible to convince consumers to pay even 99 cents for a download, but that doesn't mean developers aren't able to get hundreds or even thousands of dollars in donations long before their app is ever released. From projects as diverse as The Human Project and Backtrack, developers are using crowdfunding to create and validate their offerings.
Virus Shield may go down as one of the strangest failures to launch--or at least launch properly--in mobile app history, but that doesn't mean the scores of consumers who downloaded it were making a big mistake.
iOS apps earn 85 percent more revenue than Android, based on data from the latest App Annie Market Index. The company culled information across both Apple's App Store and Google Play using its proprietary App Annie Intelligence system.
First came the Kindle. Then the Kindle Fire tablet. Now, Amazon is raising eyebrows again with a smartphone that looks radically different than what many might have expected.
Maybe it's because I work in publishing, but I get e-mails from search engine optimization firms all the time, and the subject line is almost always the same. "1st page of Google guaranteed!," they promise, meaning that if you use their services, your firm's website is more likely to be found by potential customers online. Good SEO is hugely powerful, and in the mobile world, the best equivalent may be what just happened between Twitter and Cover.
Encouraging the take-up of social networking, messaging and gaming apps is one thing, but some app providers are involved in "growth hacking"--achieved through mass SMS app promotion invitations sent on behalf of users who install the apps. Mobile security firm AdaptiveMobile recently took a closer look at this trend and how different strategies are playing out.
Nearly half of all mobile apps can't reach the gold standard of 99 percent uptime, according to Crittercism. The company recently released its Mobile Experience Benchmark Report, which looked at a staggering 3 billion events a day over the course of one month.
Developers, like many consumers, would like to have a little chat with Facebook regarding a recent decision about its Messenger app.
In the countercultural 1960s, the catchphrase among Flower Children used to be "turn on, tune in, drop out." Today, it might better be described as "turn on, tune in, make apps." A recent post on the Harvard Business Review blog explored the dark side of self-taught entrepreneurialism. What happens, for example, when young people pin their hopes on becoming an overnight app store hit and let their homework slide?
Even Microsoft might be surprised to learn that developers on Twitter were almost universally positive about its "universal app" plans.
Games may continue to reign supreme as an app category, but the finance category generated almost 71 percent more revenue on Google Play and 42 percent more revenue on the Apple App Store in February compared with January 2014, according to Distimo.