With Android now accounting for almost 50 percent of all mobile impressions served, it is catching up to iOS on the monetization front, according to Opera Mediaworks.
There's only one thing better than gaining hundreds or even thousands of users for an app or mobile game, and that's when they start spending money inside the app. Unless, of course, the spending isn't what it seems. As developers have shifted away from a monetization model based on paid downloads to "freemium" or free to play (F2P) approaches, many of them are looking at in-app purchasing (IAP) as a better way to create a revenue stream for their work. However, there's one major concern that could drag on both big and small app vendors: in-app fraud.
There is really no better way for Google to admit to developers that it has an open source problem than to attempt to acquire its way out of it. Of course, that is not how the company positioned its recent purchase of Appurify at its Google I/O developer conference late last month.
Consumers are spending 65 percent more time using mobile apps than they were two years ago, according to data recently released by Nielsen. The company's report was based on data gathered through its on-device software, Mobile NetView 3.0, from more than 5,000 panelists using iOS and Android who were 18 years old or older.
It's a social media service where a large proportion of its users are coming via mobile devices, so it was not unexpected that Twitter recently began offering app install promotions and engagement ads.
Roy Timor Rousso, executive vice president of kloud product strategy at Frisco, Texas-based Genband, is the former CEO of fring, one of the pioneers in free VoIP and video calls, live chat and more for "fringsters." Last fall, Genband acquired fring's OTT mobile IP communications service, which works across multiple smartphone platforms. Rousso sat down with Fierce contributor Monica Alleven to discuss fring's integration into Genband and what he sees as the future of OTT for telecom providers. The following is an edited and condensed version of that conversation.
If anyone should have felt they had a sure thing in terms of getting "featured" status on the Apple App Store, it should have been Nuzzel. The firm, whose news discovery tool was only launched relatively recently, had all the makings of a hit even when it was still in beta.
As frustrated iPhone owners have known for a few years now, there are some things Siri just can't understand. Like this: "Siri, help me to get functionality like yours into my own mobile apps."
Freemium apps contributed almost half of Google Play downloads in May and revenue from freemium apps grew to around 98 percent of total worldwide Google Play revenue in the same month, according to App Annie.
There were at least a few Google I/O watchers on social media who liked what they saw with Android L.
With all the walking, standing in line, racing to grab a snack and lugging around backpacks, developers will be getting plenty of exercise when they attend Google I/O. If the rumors about what's being launched are true, though, it's their app development strategies that may need to shape up.
If indie developers ever feel a little lonely working on mobile apps and games, they should know they're part of a worldwide group that numbers 8.7 million people, according to Evans Data. The Santa Cruz, Calif.-based firm recently released its Worldwide Developer Population and Demographics Study, which culls data from the World Bank data center, CIA World Factbook, the U.S. Census and several other sources.
Hold the Fire phone: Amazon is bringing its Appstore to BlackBerry? At a moment when most developers were focusing more on the online juggernaut's launch of its Fire smartphone, BlackBerry momentarily stole the spotlight by announcing that some 200,000 Android apps from the company's app store would be available on its own devices later this summer.
"SUCKS!" it says, followed by one star. "Garbage. Needs major improvements, very slow app," says another, with an equally low rating. "Not great. Meh, and not accurate," says a third. These are extracts from user reviews of an actual sports app randomly selected on Google Play. Needless to say, it will take considerable work for the developer in question to get enough good feedback to push the rants and diatribes out of the way.
If you can't buy love, you shouldn't be able to buy installs by offering incentives to watch videos or share on social media, according to a number of developers who commented on Apple's recent moves in its App Store.
As Dong Nguyen gets ready to spread his wings again, mobile game developers will probably be as eager as consumers to see how Flappy Bird rises like a phoenix back into the app stores. In the long term, Flappy Bird could become an object lesson in how developers can take the best of a blockbuster and build something original--or a cautionary tale in copying your way to a flop.
Maybe it's the kind of inside joke that will only make sense to the mobile app market, but it also points to how Apple's introduction of a new programming language, Swift, will have a ripple effect on the developer community as a whole.