If the first quarter of 2013 was any indication, consumers are experimenting with a wide range of devices and platforms, according to a recent report from Millennial Media. The company's Mobile Device Index is based on Millennial Media's platform and ad campaign data.
Microsoft is hoping to build upon its success in the console market with the Xbox One, but for many indie developers the software giant's latest policies are making them feel like it's already "game over."
There are no doubt plenty of developers out there hoping their app will hit the big time. Based on some recent recommendations put forward by Facebook, however, they might want to reconsider what they're doing and focus instead on a new goal: having their app hit users' Timelines.
FierceDeveloper contributor Jason Ankeny spoke to Srinivas Krishnamurti, VMware's senior director of mobile product management, about the Horizon Mobile rollout, the state of bring-your-own-device adoption and why usability is everything.
To app users, they're a necessary evil at best. For developers, they may be one of the few sure-fire paths to monetization. Marketers, on the other hand, are unlikely to show major interest unless they can be assured their money will be well spent, which is why in-app advertising is about to come under a lot more scrutiny.
Press the button. Flick the switch. Open the file folder. They're all terms we immediately know, but the context is a lot more complicated in a software-centric world. When you hear them, do you think first of handling objects in the physical world or using an app? Your answer will say a lot about how you will respond to interface design. More developers need to think about how their target market will react to this question.
Developers can stop trying to figure out which marketing channel is best for their apps. According to AppsFlyer's Q1 report, social was the hands-down winner. The report was based on data the firm gathered by looking at "billions" of events across various marketing vehicles, countries, categories and other factors.
Jesse Freeman calls it his "Zelda." It was a game he'd created called Super JetDroid, and it required players to complete tasks within a certain time limit while making strategic use of their oxygen, resources and energy. Like anyone who's getting serious about the casual gaming market, however, Freeman eventually reached a point where he took a look at Super JetDroid and asked himself, "Is this casual enough?"
Google was obviously trying to earn some goodwill at its I/O developer's conference when it said it would give out free Chromebook Pixel devices to all attendees. But to developers both onsite and watching from the sidelines, the announcement of a new IDE was even better.
Let's hope security is high on the agenda at Google I/O this week because the level of Android-related malware has more than doubled within the last two years, according to the most recent research from NQ Mobile.
When developers attend Google I/O 2013 this week they will probably have a lot to look forward to--in-depth technical sessions, visionary keynotes and major product and service announcements. As they get bombarded with information it could be difficult to remember everything they learn, just as it's easy to forget about what was announced at Google I/O last year. Which is why, before things get underway, it's worth taking a quick look back at I/O 2012 and thinking about the big promise Google made, and which it failed to deliver. I am referring, of course, to the Nexus Q.
After attending Google I/O in San Francisco next week, many developers may be inspired to give some of their existing Android apps an overhaul. According to a wide variety of media reports, Google is already doing something similar with its Google Maps.
There will probably be a lot of chatter about Babel. Those in the hands-on labs might get a taste of Key Lime Pie. A new Nexus device seems almost inevitable. But for the hoard of developers descending on San Francisco for Google I/O 2013, the focus will surely be on one thing: Making the most of the Android app opportunity.
When developers start creating their apps and games I wonder if they picture how they will be used. Don't just consider what features or functions will prove popular, but keep in mind what people will actually be doing with their bodies--how they will be sitting if they're sitting, whether they'll have use of one hand or two, whether they will hold a phone comfortably in their lap or with their arm stretched out.
If you're not making at least $500 per app each month, Vision Mobile says you're below the "app poverty line," a zone that includes 67 percent of all developers, according to the firm's Developer Economics report.
When a startup gets acquired by a much larger vendor, it's usually cause for celebration, at least internally. However the purchase of mobile back-end platform provider Parse by Facebook led to a less-than-friendly response by a number of its customers on social media.
Though there may not be a hard figure on how many developers are faced with legal action from patent trolls, the issue has sparked considerable discussion among legislators and app industry advocates.
A few weeks ago, I went to an invitation-only event featuring a visit from Vadim Larusik, who manages a program at Facebook to help journalists make better use of its social media platform. He spent the better part of an hour talking about how news sites could use a "like" button, how TV news reporters could upload raw footage to their Facebook account and use their status updates as a sort of online town hall with their audience.
Kik Interactive CEO Ted Livingston spoke to FierceDeveloper contributor Jason Ankeny about the firm's surging adoption, building out its platform and the importance of anticipating new opportunities.
If developers had any lingering doubts about the need for improved mobile app transparency, research from the Mobile Entertainment Forum proves how far the industry has to go in establishing trust around how their personal privacy is handled by apps. The MEF worked with AVG Technologies and On Device Group to conduct Global Privacy Survey 2013, which gathered responses from more than 9,500 people across 10 countries.