No matter how many apps and mobile games they have in the market, developers should never use the entire world as their focus group. That's why Amazon is joining the ranks of companies to help developers create an inner circle of testers.
It might not be a name with which app developers are deeply familiar, but Kevin McGinnis is focusing on making them feel the same level of awareness for Pinsight Media as they have for Sprint. Based in Kansas City, Pinsight Media is a Sprint subsidiary that was designed to help the carrier build new kinds of opportunities in mobile advertising, mobile analytics and mobile commerce. Last year, Pinsight Media grew substantially via the acquisition of Handmark/OneLouder, a former partner that developed both apps and mobile advertising services. McGinnis spoke with FierceDeveloper by phone to explain more about Pinsight Media's genesis and its future.
Women make 31 percent more in-app purchases than men, according to a recent report from Flurry. Following the surprise success of the game Kim Kardashian: Hollywood, the analytics firm decided to dig deeper into gender differences across a variety of mobile gaming factors.
Some application programming interfaces take a while to catch developers' interest, but an API announcement from on-demand driving service Uber had plenty of app and mobile game makers ready to put the pedal to the metal.
According to Facebook, all app developers using its platform should be able to honestly quote a version of Sally Field's famous Oscar acceptance speech: "They 'like' me! They really, really 'like' me!"
It's not the kind of thing you can easily plot on a graph, depict in a chart or even list as a series of percentage points, but there has to be some way for developers to analyze what's happening in the mobile app analytics space. It may have started last year when Facebook acquired Onavo Insights, but over the past few months the pace of consolidation among those who collect and interpret data on all kinds of mobile apps has accelerated considerably.
Releasing and submitting what they create to app stores takes up the least amount of time for developers, according to a recent survey released by Evans Data Corp. The company fielded responses from more than 400 developers in multiple languages as part of its research.
Until recently, the best most app developers could do when someone writes a bad review was take a deep breath and count to 10. If their app or mobile game was created for Windows Phone, however, Microsoft is now offering them other ways to respond.
Everything Jared Sinclair did with his mobile app was on the money. It just didn't make him enough money. The creator of Unread, an RSS reader app that allows consumers to discover and follow their favorite writers, attracted considerable attention recently with a blog post that goes into great detail about the financial results of his efforts around development, marketing and paid downloads.
Absolutely every app or mobile game must have what's known as a layered interface. There also should be thumb-focused interactions, simple typefaces and all kinds of swiping. At least, those are some of the user experience design trends that seem to be prevalent today. Developers may need to upgrade their skill set to know what will be hot in mobile UX tomorrow.
Cost may be perceived as a barrier to using cross-platform development tools, but only 5 percent of developers believe creating a native app is a better way to go, according to Research2Guidance.
Most smartphone users will never know or care, but for app developers, the ability to work with PHP and Facebook's Parse tools is potentially a big deal.
He has fought--and won--battles against warlords, terrorists and (with his fellow Avengers) invaders from outer space. Can it really be that difficult for Iron Man to take on smartphone users?
For mobile game developers, the pairing of Unity's tools and Microsoft's Visual Studio is a match made in Heaven, based on their social media reaction.
To experienced mobile gamers, Pop, Pop, Win! might look a little familiar. There is the basic square filled with green balloons at which players poke with a dart as quickly as possible. On some squares, a bomb is hidden. If you hit a bomb, you lose. In other words, it's a sort of modern Minesweeper, with just one telling difference: Pop, Pop, Win! is also a demonstration of what Google is trying to do with Chrome apps.
Rapid growth in emerging markets saw Google Play worldwide quarterly downloads exceed iOS App Store downloads by around 60 percent in the second quarter of 2014, according to App Annie.
Forget about the iPhone 6 for a minute. Put aside the Samsung Galaxy 5, the Moto-E and other new devices entering the market. Now take a look at this and imagine, for a moment, that it was the app development platform of the future. Because, despite first impressions, it might be.
Even if they're guilty of occasionally abusing in-app purchase tools, most app developers probably aren't keeping up with the Kardashians from a monetization perspective.
A disappointing 24 percent of developers will make absolutely nothing from the apps and mobile games they create, according to Vision Mobile. The firm's Developer Economics Report Q3 2014 is based on survey responses from more than 10,000 developers in 137 countries.
An actual device may still be months away (or longer), but as far as developers are concerned, it's already "iTime."