It's the kind of strategy that might catch iOS and Android developers off guard: a mobile OS platform provider going out of its way to make it easier to publish on its app store.
Asia is the most lucrative app market in the world, according to a report released from Distimo. The mobile analytics firm extracted daily Apple App Store and Google Play downloads and revenue estimates from its AppIQ service's data for the analysis.
There are still some questions about whether HTML5 apps are the way of the future or just a problem to avoid, but Amazon is making at least one aspect of it a little easier: monetization.
The Web is full of headlines from Internet tech sites that claim almost all app store revenue now comes from in-app purchases within free apps. But like much of what appears on the Internet, it is necessary to take a closer look at the numbers to better understand the story.
David Christopher, the chief marketing officer of AT&T Mobility, recently talked with FierceDeveloper Editor in Chief Sue Marek about AT&T's sponsored data plan, its decision to name names in its latest marketing push and the future of wireless in wearables.
Native advertising represents an opportunity for app developers to take an approach to monetization that some vendors argue is much more effective than anything else available today.
There's been plenty of talk about the rising anger between the majority of workers and the elitist "1 percent," but in the mobile world developers are competing even harder to be in the 0.01 percent. According to Gartner, that's the percent of developers who will actually make money from what they produce. This finding quickly generated a slew of negative headlines like, "The sad truth is you probably won't strike it rich by making a mobile app" and "Nobody wants to pay for apps." What was missing from the coverage was the following quote from Gartner analyst Ken Dulaney: "Many mobile apps are not designed to generate revenue, but rather are used to build brand recognition and product awareness or are just for fun. Application designers who do not recognize this may find profits elusive."
Apple's iOS may still be the best platform for developers to make money, but Google's Android is quickly moving ahead in overall mobile traffic, according to a recent report from Opera Mediaworks. The company gathered the findings for its Q4 2014 research from monitoring traffic over its ad network.
In the ongoing spectacle of Apple's patent war against Samsung, developers have had a ringside seat, and they wasted no time in commenting about the latest skirmish.
Ever since high school, I've known guys who put aside time in their week, no matter what else is going on, to get together at one of their friends' houses to play console-based video games from early evening until the wee hours of the following morning. These kinds of parties have a particular ambience, if I can call it that, that is charactered by a deep focus and intensive competitiveness, and more than a little trash-talking. It's hard to imagine that same thing happening virtually, using smartphones--but that's where we're headed.
There's only one thing a URL has to do right: Take the user to the digital destination they're supposed to visit. For app users, however, that's the one thing they often get wrong.
Cross-platform apps may be ideal, but time-crunched developers will probably be better off starting with Android, according to Evans Data. The Santa Cruz, Calif.-based market research firm's most recent Mobile Development Survey gathered details from more than 450 developers.
It's all fun and apps until consumers get a look at their data usage on a phone bill--but Google may be changing that.
What Nokia did to Symbian and Meego app developers this month was the online equivalent to breaking up with someone via a Post-It note. In fact, the closure of the Nokia Store for Symbian on Jan. 2 was accompanied by a Tweet that would have comfortably fit on a small piece of paper: "That was it; we are officially closed. Thank you all for the past years!" For developers who remained loyal to Symbian, Meego and its long-established community of users, however, it would be hard to see the abrupt shutdown of the app store as a thank-you.
What happens following a merger or acquisition? MBaaS offerings allow developers to offload app hosting and server maintenance chores, while also helping their apps scale as their use base grows. That means if a service gets disrupted through an M&A, developers' lives can be difficult.
If they can deploy push notifications the right way, developers will see a large majority of their users stick around longer, according to Urban Airship. The company recently published its third annual "Good Push Index," which was based on a six-month analysis of more than 2,400 apps and 500 million push messages.
When Apple announced it had racked up more than $10 billion in app store sales last year, the company acted as though the world should celebrate, but developers didn't necessarily react that way.
There is something incredibly sad and out of touch about KnowMyApp.org, a site created by the CTIA. KnowMyApp.org offers test results on the top 50 iOS and Android apps and attempts to estimate what kind of impact consumers could expect in terms of data use if they download it. What's branded as an educational tool becomes, in effect, a form of public shaming for developers and a tool to discourage app discovery in favor of conserving wireless spectrum. And it will do absolutely nothing.
"When we started using HTML5 we had a ton of naysayers saying it's not going to work, that native will win. We just stuck to our guns and our belief was that over the next couple of years, the mobile browser will get stronger, devices would get stronger, and we saw exactly that happen."
Four years. More than 125 million downloads. Some one billion photos sent. And yet, users of Bump and Flock, acquired by Google for $30 million late last year, will soon see their apps cease to function and all their user data deleted.