Maybe John Chen would benefit from learning what it's like to make a cross-platform app. The CEO of BlackBerry raised eyebrows recently by making the unusual argument that definitions of "net neutrality"--the notion that Internet traffic should be treated equal regardless of its source or user--be extended to mobile apps and games.
Among the commercials for new cars, new cell phones and different insurance companies were two stand-out spots during this week's Super Bowl: An ad for the "Clash of Clans" game featuring "Taken" actor Liam Neeson and another ad featuring the actress Kate Upton for the "Game of War" mobile game.
The overall level of developers monetizing their apps in some way is up 12 percent over last year, according to Millennial Media. The company's State of the Apps 2015 Snapshot research report was based on a survey of app developers that ran from September through November of last year.
If you look around on social media, the most common consumer response to Apple's latest platform upgrade is something like, "Is it safe to install iOS 8.1.3?" For app developers, though, the reaction tends to be a little different.
I love those moments in some movies where the filmmakers speed up the action so that, in the space of a few moments, the viewer can get to see an entire house or some other long-term project get assembled from start to finish. In a way, that's sort of what Ustwogames has done about the story behind its hit mobile game, Monument Valley.
"Satisfaction guaranteed or your money back!" is not the kind of thing you see in many of the descriptions in Apple's App Store, but that's okay--the company has decided to make that promise on its European developers' behalf.
More than half of mobile apps peak out in terms of usage after three months, according to recent research from BI Intelligence. The firm's App Store Marketing report assesses how consumers are using apps across a variety of platforms.
Windows Phone hasn't managed to achieve the kind of developer mindshare of Apple's iOS or Google Play, but if the early Twitter reaction is any indication, Microsoft may have much better success with its new Windows Holographic effort.
BlackBerry swears it's not for sale, but reports that Samsung offered to buy the troubled smartphone maker ignited a ton of buzz from developers on social media.
App developers love giving more to their customers--more features, more levels in a mobile game, more titles to choose from--but it's unlikely any of them wanted to increase the amount they tax them for their purchases. On Jan. 1, however, the European Union introduced a value-added tax (VAT) aimed specifically at sellers of "digital goods," including app developers.
Earlier this month, Marco Arment, an iOS developer based out of Westchester County, N.Y., posted something that will probably end up proving far more viral than any app he or most of his peers will make. It was a post about Apple.
Google Play is distributing apps from nearly 400,000 different developers, outpacing the size of Apple's developer community for the third year in a row, according to AppFigures. The company's most recent report offered a broad look at trends in the major app stores.
If they're trying to be really proactive and competitive, app developers have probably been getting used to terms like lifetime value of a user, customer engagement and smart push. On the other hand, I doubt many are spending a lot of time thinking about the "cognitive overhead" they have to overcome.
Google's decision to ban user testimonials in app descriptions won't put developers out of business overnight, but it could make certain aspects of app discovery more difficult, according to marketing experts.
One-third of all mobile gamers spend money, and Amazon may be the best place for developers to reach the most lucrative customers, according to market research firm NewZoo.
Most companies wait until the end of the year to announce their biggest successes, but Apple decided to kick off 2015 with news developers were equally eager to share: a sharp rise in App Store sales of 50 percent.
For a lot of app developers, this might feel like the time to take a breather. After all, the holidays are when a lot mobile games and other apps first make their way to consumers who get new smartphones and tablets as gifts. If that's the case, and if installs and engagement are happening, then congrats! Enjoy a little downtime. And maybe use it to think through and reflect on your strategy for the year to come. Here are a few ideas to get you started.
It isn't easy competing with Apple and Google for developer attention, even when you're a software company like Microsoft.
Consumers appeared to have moved immediately from their Christmas stockings to their smartphones, with 2.5 times the number of app installs as compared to an average day in the first three weeks of December, according to Flurry. The company looked specifically at U.S. data for its research on app activity.
Most people probably first heard about drones last year when Amazon, in one of the most outlandish strategies it has ever put together to serve its customers, began talking about using drones to deliver products and services to customers. But drones--also known as unmanned aerial vehicles--are becoming something that can be used as easily and inexpensively by consumers as they are by large enterprises for business purposes. And smartphone and tablet apps are taking a driving positon in the development of the drone space.