The LG Prada phone (a branded version of what used to be called the LG KE850 [1]) created a lot of buzz yesterday at 3GSM. The 12-mm thick, full-length "buttonless" touchscreen device practically begs for an iPhone comparison. Like the iPhone, the Prada phone has a "buttonless" full-length touchscreen, a decent camera and no 3G. The phone is expected to debut in Europe at €600, a bit higher than the $599 for Apple's fully-loaded iPhone. FierceWireless has more on LG/Prada deal [2]. Also check out the rest of FierceWireless' dedicated coverage of 3GSM [3].