May 2009: Apple bans Me So Holy, which enables iPhone and iPod touch users to fashion their personal photos into portraits resembling Jesus Christ. On his blog, developer Benjamin Kahle writes that Apple rejected the app on grounds it "contains objectionable material and is in violation of Section 3.3.12 from the iPhone SDK Agreement which states: ‘Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind (text, graphics, images, photographs, etc.), or other content or materials that in Apple's reasonable judgement may be found objectionable by iPhone or iPod touch users.'"
Citing the Baby Shaker and NIN apps, Kahle adds "Our question is, is religion really to be placed in the same category as these violent apps? Sex, urine and defecation don't seem to be off-limits, yet a totally non-violent, religion-based app is. We feel that Apple is being too sensitive to its perceived user group and are disappointed that this otherwise creative, freethinking company would reject such a positive and fun application. The message to developers is that they should think inside the box, rather than outside it."
