Booyah carves out its place with 'MyTown'

Booyah attracted attention months before releasing its first mobile application: In spring 2009, the firm landed $4.5 million in Series A funding via Kleiner Perkins Caufield & Byers' iFund, the $100 million investment initiative created to support ideas and products for the iPhone and iPod touch platform. KPCB's instincts proved correct when Booyah launched its first iPhone title MyTown in December--the location-based social gaming application already boasts more than 500,000 users playing the game an average of more than 30 minutes a day, reaching number seven on the App Store's top free apps list. FierceDeveloper speaks to Booyah co-founder and CEO Keith Lee about playing in the real world and the importance of originality.