Delivering personalized content

Expect personalization to be a hot topic at BREW. Qualcomm has been talking a lot about its purchase of Xiam last March and how that company will help it take personalization to the next level through its software that matches behaviors and interest with mobile phone users. The software application, according to Xiam, solves the problem of discovery on the mobile phone and has been commercially deployed by Orange in the U.K. and Vodafone in Ireland. Xiam technology will be included with the next release of BREW opening it up to a wider audience since it will work with any multimedia handset.