GREE vows 'borderless' social gaming across iOS and Android

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Japanese mobile game platform GREE promises developers its forthcoming global social gaming platform will offer a fully "borderless" system including single sign-on for users, a worldwide payment solution, multiple out-of-network cross-promotional channels and a social graph spanning both the iOS and Android operating systems.

According to GREE, the social gaming platform will build on its existing free-to-play gaming approach, offering developers a seamless iOS and Android integration process alongside rich analytics tools. Alongside unified iOS and Android APIs as well as an app discovery portal, GREE will also offer social tools and interaction features like leaderboards and achievements. GREE plans to formally launch the new platform and accompanying SDK during the second quarter of 2012.  

Earlier this year, GREE acquired mobile social gaming network OpenFeint for $104 million. The OpenFeint network spans more than 7,000 games and 115 million registered users. Last month, GREE filed suit against rival DeNA, claiming the firm is obstructing developers who attempt to roll out their titles across both companies' networks. In June, the Japan Fair Trade Commission ordered DeNA to stop blocking developers from listing their games on competing platforms and instructed the company to implement more flexible policies moving forward; GREE alleges that DeNA has continued its practices despite the government order. The GREE suit seeks $14 million in damages as well as an end to DeNA's practices.

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