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Sprint opens up location services platform
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Sprint announced partnerships with location solutions providers WaveMarket and uLocate Communicates in an effort to assist developers creating new location-based services for the operator's subscribers. Per terms of the agreement, Sprint will offer open access to WaveMarket's Veriplace and uLocate's WHERE location aggregation platforms, enabling developers to enhance their applications, mobile websites and messaging campaigns via location-based technology. According to Sprint, both Veriplace and WHERE guarantee consumer privacy and security while offering developers a consistent environment to build permission-based apps that deliver customized information and services based on subscriber whereabouts. Developers can access a handset's location via standards-based web-service API, with WaveMarket and uLocate taking care of identity, authentication and permissions.
For more on the Sprint location platform:
- read this release
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Comments
Posted by Claudio Schapsis | December 18, 2008 - 11:29am
These types of initiatives are welcomed. But from my experience the enabling technology is only one of many components in the equation. No LBS service / business will survive without a clear business model. I addressed this in several posts at WWW.BDNOOZ.COM
People are jumping too fast into this market without a clear understanding where the money is coming back (and LBS can be expensive)
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