A/B testing, a concept popularized within marketing departments as a way of rationalizing decisions around advertising, is quickly making its way into the world of mobile apps. Amazon and others offer insight into the process.
The Mobile Marketing Association has secured more than $1 million in funding earmarked for a global research project designed to evaluate the return on investment that mobile campaigns contribute to the overall marketing mix.
Research In Motion ( NASDAQ:RIMM ) unveiled BlackBerry Analytics Service 1.0, enabling developers of Java-based BlackBerry smartphone applications to collect and analyze data on how consumers are using
AT&T Mobility ( NYSE:T ) leads the U.S. wireless industry in sales of cellular-capable tablets, according to new research from the NPD Group's Connected Intelligence team. But for most of the other
Mobile advertising platform provider Smaato will partner with sales analytics and market intelligence services provider App Annie to offer iPhone and iPad application developers and publishers
Transactional intelligence technology provider Openet has unveiled a Subscriber Data Management (SDM) product that aggregates subscriber data and offers real time access for audience measurement and
Mobile software development platform provider Appcelerator announced the general availability of Appcelerator Titanium 1.0, a cross-platform solution promising developers performance comparable to
Mobile analytics provider Motally announced the launch of Trackappalooza, a contest to uncover the most popular applications for the iPhone, BlackBerry and Android operating systems. According to