The fourth quarter of 2013 and the first quarter of 2014 were volatile quarters for app engagement--in opposite directions, according to Localytics.
Every successful product has them, and they can go by various names. To some, they are the superfans. To others, they might better be called the die-hards. According to experts in the mobile marketing space, however, app developers should take a closer look and figure out how to get closer to what they refer to as "power users."