Everything Jared Sinclair did with his mobile app was on the money. It just didn't make him enough money. The creator of Unread, an RSS reader app that allows consumers to discover and follow their favorite writers, attracted considerable attention recently with a blog post that goes into great detail about the financial results of his efforts around development, marketing and paid downloads.
An overwhelming majority of developers have a hard time making money, but as they add more apps to their portfolio, that begins to change, according to Vserv.mobi. The company recently released the results of a survey that looked across a broad range of issues among independent app developers.
There's been plenty of talk about the rising anger between the majority of workers and the elitist "1 percent," but in the mobile world developers are competing even harder to be in the 0.01 percent. According to Gartner, that's the percent of developers who will actually make money from what they produce. This finding quickly generated a slew of negative headlines like, " The sad truth is you probably won't strike it rich by making a mobile app " and " Nobody wa nts to pay for apps." What was missing from the coverage was the following quote from Gartner analyst Ken Dulaney: "Many mobile apps are not designed to generate revenue, but rather are used to build brand recognition and product awareness or are just for fun. Application designers who do not recognize this may find profits elusive."
Say what you will about app developers in the U.K., but they certainly can't be accused of taking themselves too seriously. Last week Microsoft (NASDAQ:MSFT) released the results of a survey it...
To app users, they're a necessary evil at best. For developers, they may be one of the few sure-fire paths to monetization. Marketers, on the other hand, are unlikely to show major interest unless they can be assured their money will be well spent, which is why in-app advertising is about to come under a lot more scrutiny.
Almost exactly one year ago KDDI introduced au Smart Pass, a service whereby its smartphone customers can get unlimited access to approximately 500 Android apps for around $4.90 per month. This includes both free and premium apps such as games from Gameloft, the messaging app Line and the mobile-only Dolphin browser.
Android developers may be starting to catch up with their iOS counterparts in winning over customers, based on a global survey of app store activity over the last four months of 2012.
Rovio's Angry Birds are everywhere, in almost every form factor you could imagine, and there is no doubt in my mind that somewhere along the line someone is buying a piece of Angry Birds merchandise without having a clue that it has anything to do with a mobile app. That's when you know you've got a brand with legs.
Canalys offers a few recommendations that game developers should keep in mind as they try to crack the top 25:
Perhaps this could explain why Apple sometimes takes so long to approve new offerings for the app store: It is too busy dealing with customers who complain about all the in-app purchases they insist they didn't make.