Keep iOS apps free but offer some opportunities for consumers to open their wallets once they're engaged: that sums up the main takeaways from Distimo's recent research report: "How The Most Successful Apps Monetize Their User Base." The Netherlands-based company, which provides an app store analytics tool, looked at the highest-grossing 250 apps in Apple's App Store in February that have been released in the last year.
As developers continue to weigh the pros and cons of offering in-app purchasing in the mobile games they create, Apple's decision to settle a class-action lawsuit over the use of IAPs by children for $100 million sparked considerable disagreement across social media about how well consumers understand the way they work.
Instead of viewing customers as just part of the mass market, new developer tools help highlight individuals with unique needs, expectations, tastes and potential for engagement. While most developers don't have the technology or manpower to deal with people on a one-on-one basis, they may be able to sort users in a more knowledgeable way. This, in a nutshell, is mobile app audience segmentation, and it's an industry segment that's likely to mature significantly in the next few years.
Android developers may be starting to catch up with their iOS counterparts in winning over customers, based on a global survey of app store activity over the last four months of 2012.
According to a recent research report, small transactions in mobile games, ranging from 99 cents to $1.9, accounted for only six percent of total mobile game revenue. In contrast, close to half, or 47 percent, of in-app purchases were for relatively big-ticket items, costing $9.99 to $19.99.
Individual developers may feel like it's an uphill battle trying to get consumers to open their wallets, but taken as a whole, the market for mobile apps has grown an unprecedented amount.
Perhaps this could explain why Apple sometimes takes so long to approve new offerings for the app store: It is too busy dealing with customers who complain about all the in-app purchases they insist they didn't make.
Gamers are ditching consoles in favor of their smartphones faster than ever before, according to the latest research from NPD Group.
The most popular gaming apps challenge players to chase after pigs and aliens, destroy fruit and even play god. For the developers who make them, there's an even bigger challenge: finding a path to profitability.
Apple's App Store recently celebrated its fourth anniversary and during the store's brief tenure it has fundamentally changed how consumers use their cell phones.