Developers whose marketing costs were reduced thanks to the frenzy of interest amid the iPhone 5 launch should be warned: The honeymoon is over, according to a new report from mobile marketing platform provider Fiksu.
There's a moment in the film The Social Network, which now seems almost quaint, where Mark Zuckerberg and his staff joyously celebrate Facebook attracting its first one million members. If a similar scene took place inside Apple's headquarters last week, no one in the firm is talking about it.
With the addition of 25,000 Android applications to its Play storefront during the past month, Google now counts roughly the same number of smartphone applications--700,000--as rival Apple.
This fall is packed with new smartphone launches, including Apple's iPhone 5 and Nokia's latest Lumias, and there are plenty of devices for consumers to get excited about downloading new apps. Behind the scenes, however, the venture capital community has been quietly buzzing about a new firm focused on in-store discoverability.
It's not enough for a TV to be connected to the Internet, apparently; it also has to be connected to an App Store to guide viewers to content and services.
Mobile app companies have a wide range of options when it comes to generating interest in--and downloads of--their smartphone apps. They can spread the word through Twitter and Facebook, they can generate publicity through press releases and news articles, and they can spend money to advertise their app.
If mobile gaming is a multibillion-dollar industry, then how are developers making money from free apps? And if so many apps are free, why would users pay for apps at all? The answer lies in the
Within a week of its beta-release to developers, Apple's (NASDAQ:AAPL) iOS 5 was jailbroken by two separate teams of hackers, the iPhone Dev Team and ih8sn0w. This interest raises a number of
Apple's (NASDAQ:AAPL) App Store reached the 10 billion application download milestone during the weekend, less than three years after the digital storefront first opened for business. According to
Apple is taking a stricter stance on adult-themed applications for the iPhone and iPod touch. According to numerous reports, Apple has removed an unspecified number of such apps from the App Store,