Android has often been described as the mobile platform with amazing reach, but less propensity for monetization than iOS, and a move by Google to bring paid search ads to its Play Store may be a strategy to change that.
It may not be the kind of line that drives people to the box-office, but it was certainly an eye-catching headline. "The app economy is now 'bigger than Hollywood,'" The Atlantic declared recently, with little sense of how developers, or anyone else, should react. What were we all supposed to do, clap?
It's not quite an overhaul of its App Store, but iOS developers are showing some initial excitement over a recent partnership between Apple and Pinterest centered around app discovery.
The number of "zombie" apps that almost never appear in the top lists of Apple's App Store categories has increased by nearly 10 percent since last year, according to mobile discovery firm Adjust.
Maybe John Chen would benefit from learning what it's like to make a cross-platform app. The CEO of BlackBerry raised eyebrows recently by making the unusual argument that definitions of "net neutrality"--the notion that Internet traffic should be treated equal regardless of its source or user--be extended to mobile apps and games.
If you look around on social media, the most common consumer response to Apple's latest platform upgrade is something like, "Is it safe to install iOS 8.1.3?" For app developers, though, the reaction tends to be a little different.
"Satisfaction guaranteed or your money back!" is not the kind of thing you see in many of the descriptions in Apple's App Store, but that's okay--the company has decided to make that promise on its European developers' behalf.
More than half of mobile apps peak out in terms of usage after three months, according to recent research from BI Intelligence. The firm's App Store Marketing report assesses how consumers are using apps across a variety of platforms.
App developers love giving more to their customers--more features, more levels in a mobile game, more titles to choose from--but it's unlikely any of them wanted to increase the amount they tax them for their purchases. On Jan. 1, however, the European Union introduced a value-added tax (VAT) aimed specifically at sellers of "digital goods," including app developers.
Earlier this month, Marco Arment, an iOS developer based out of Westchester County, N.Y., posted something that will probably end up proving far more viral than any app he or most of his peers will make. It was a post about Apple.