If you look around on social media, the most common consumer response to Apple's latest platform upgrade is something like, "Is it safe to install iOS 8.1.3?" For app developers, though, the reaction tends to be a little different.
"Satisfaction guaranteed or your money back!" is not the kind of thing you see in many of the descriptions in Apple's App Store, but that's okay--the company has decided to make that promise on its European developers' behalf.
More than half of mobile apps peak out in terms of usage after three months, according to recent research from BI Intelligence. The firm's App Store Marketing report assesses how consumers are using apps across a variety of platforms.
App developers love giving more to their customers--more features, more levels in a mobile game, more titles to choose from--but it's unlikely any of them wanted to increase the amount they tax them for their purchases. On Jan. 1, however, the European Union introduced a value-added tax (VAT) aimed specifically at sellers of "digital goods," including app developers.
Earlier this month, Marco Arment, an iOS developer based out of Westchester County, N.Y., posted something that will probably end up proving far more viral than any app he or most of his peers will make. It was a post about Apple.
Google Play is distributing apps from nearly 400,000 different developers, outpacing the size of Apple's developer community for the third year in a row, according to AppFigures. The company's most recent report offered a broad look at trends in the major app stores.
Google's decision to ban user testimonials in app descriptions won't put developers out of business overnight, but it could make certain aspects of app discovery more difficult, according to marketing experts.
One-third of all mobile gamers spend money, and Amazon may be the best place for developers to reach the most lucrative customers, according to market research firm NewZoo.
Most companies wait until the end of the year to announce their biggest successes, but Apple decided to kick off 2015 with news developers were equally eager to share: a sharp rise in App Store sales of 50 percent.
It isn't easy competing with Apple and Google for developer attention, even when you're a software company like Microsoft.