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A growing number of voices are suggesting the death of SMS, impeding or otherwise, is greatly exaggerated. In fact, firms like Tyntec are encouraging developers to capitalize on the potential of SMS as a way to acquire and retain customers.
Competitive pressures are mounting for service providers, making digital transformation an urgent imperative. This paper analyzes the state of the industry and offers a path for providers to transform in order to meet the ever-increasing needs of today's subscriber. See Nominum.com/DSP.