Don't even bother typing "iPhone 5S" into Google. The volume of search results will be overwhelming. Try a term like "iPhone 5S apps" instead, however, and you'll immediately notice a void.
A small industry is sprouting up to help developers with promotion and marketing long before they submit anything to the application storefronts. Special report
While Apple tends to create a lot of buzz when it launches a new product, the same cannot be said for mobile developers. Even large companies like Zynga and Rovio Entertainment don't enjoy this kind of pre-launch buzz, leaving the average developer to wonder how he or she could ever generate advance interest in his or her apps.