Get in the car. Fasten your seatbelt. Turn on the ignition. Choose an app. That last step may not be typical for the average driver today, but mobile and auto industry experts are suggesting that after a long gestation period, the market for in-car apps is finally about to take off. There is still some question, however, of how many independent app developers will be along for the ride.
The widespread rollout and consumer adoption of mobile broadband has helped drive growth in the applications arena worldwide. Now mobile--that's mobile as in passenger vehicles--is ready to drive growth in a new subcategory of apps designed explicitly for in-vehicle use.
The Car Connectivity Consortium (CCC) envisions having a broad portfolio of applications as the key to connected-car dominance and is currently racing to build a developer community to support MirrorLink, which the group calls the open industry standard for Smartphone-Car integration.
Automakers may have high hopes, but a new research report proves that app stores and developers are still firmly in the driver's seat when it comes to satisfying the needs of mobile consumers.