in-car apps

The widespread rollout and consumer adoption of mobile broadband has helped drive growth in the applications arena worldwide. Now mobile--that's mobile as in passenger vehicles--is ready to drive growth in a new subcategory of apps designed explicitly for in-vehicle use.

The Car Connectivity Consortium (CCC) envisions having a broad portfolio of applications as the key to connected-car dominance and is currently racing to build a developer community to support MirrorLink, which the group calls the open industry standard for Smartphone-Car integration.

Automakers may have high hopes, but a new research report proves that app stores and developers are still firmly in the driver's seat when it comes to satisfying the needs of mobile consumers.