Even with many of today's analytics tools, you can't tell a lot about your app or game's users besides their gender, age and so on. However, a range of tools are coming out that attempt to track everything from "sentiment analysis" (how people feel about an app) to predictions about future behavior.
It's not the kind of thing you can easily plot on a graph, depict in a chart or even list as a series of percentage points, but there has to be some way for developers to analyze what's happening in the mobile app analytics space. It may have started last year when Facebook acquired Onavo Insights, but over the past few months the pace of consolidation among those who collect and interpret data on all kinds of mobile apps has accelerated considerably.
A major change in the categorization of mobile games on Google Play last March means there are now 18 genres, or three times as many as before, notes a new report from Distimo.
App Annie, the app analytics and data company, acquired rival mobile analytics firm Distimo. The deal is App Annie's first acquisition and was made with a combination of cash and stock, though the companies did not disclose the financial terms of the deal.
In a video store, indie movies might be marketed on a shelf called "hidden gems." In record stores--and there are still a few of them around--indie music labels might see their CDs lumped under "alternative" because they usually produce music outside the traditional pop/rock categories. For indie mobile games, though, they're just called "indie" by the app stores, and it's a label that they may need to shed.
Games may continue to reign supreme as an app category, but the finance category generated almost 71 percent more revenue on Google Play and 42 percent more revenue on the Apple App Store in February compared with January 2014, according to Distimo.
The paid download model still has some life in it, but freemium apps with in-app purchases are now dominating the market and accounted for 79 percent of iOS app revenue this past January, according to Distimo.
Asia is the most lucrative app market in the world, according to a report released from Distimo. The mobile analytics firm extracted daily Apple App Store and Google Play downloads and revenue estimates from its AppIQ service's data for the analysis.
The Web is full of headlines from Internet tech sites that claim almost all app store revenue now comes from in-app purchases within free apps. But like much of what appears on the Internet, it is necessary to take a closer look at the numbers to better understand the story.
The growth of Google Play revenue over the course of 2013 should serve as a warning to Apple, according to Distimo. Distimo's Year in Review report looked at the top downloads by country, app business models and more.