Even with many of today's analytics tools, you can't tell a lot about your app or game's users besides their gender, age and so on. However, a range of tools are coming out that attempt to track everything from "sentiment analysis" (how people feel about an app) to predictions about future behavior.
The advantages of developing software for a device that stays pretty much glued to consumers 24 hours a day appear to be paying off. According to Yahoo!-owned mobile analytics firm Flurry, time spent on mobile devices has grown to 177 minutes per day on average, surpassing time spent with the TV, which stayed flat at 168 minutes per day.
Women make 31 percent more in-app purchases than men, according to a recent report from Flurry. Following the surprise success of the game Kim Kardashian: Hollywood, the analytics firm decided to dig deeper into gender differences across a variety of mobile gaming factors.
It's not the kind of thing you can easily plot on a graph, depict in a chart or even list as a series of percentage points, but there has to be some way for developers to analyze what's happening in the mobile app analytics space. It may have started last year when Facebook acquired Onavo Insights, but over the past few months the pace of consolidation among those who collect and interpret data on all kinds of mobile apps has accelerated considerably.
Flurry's reports offer all kinds of information about future trends in the app market, but even Flurry's data scientists may not have seen this coming: an acquisition by Yahoo for a reported $200- $300 million.
With all the walking, standing in line, racing to grab a snack and lugging around backpacks, developers will be getting plenty of exercise when they attend Google I/O. If the rumors about what's being launched are true, though, it's their app development strategies that may need to shape up.
It's become as predictable as turkey and mashed potatoes on Christmas Day: device activations spike, followed by a corresponding rise in app download volumes. According to the latest report from Flurry, however, developers may not want to count on the holiday season as a long-term engagement strategy.
We usually hear about the staggering growth stats of major apps from Facebook and Snapchat, but recently released data from Flurry indicates there's hope for developers who dream of amassing millions of monthly active users.
Over the next four years, money flowing through mobile apps will reach $151 billion, or double the amount today, according to the first report published by AppNation. The conference producer surveyed 2,500 U.S. consumers and aggregated data from Flurry and others as part of its research.
The best things in life are free, and for the most part that includes mobile apps, according to a recent research report from Flurry. Last week, the analytics firm released a study that showed a sharp drop in the willingness of consumers to pay for downloads, partly in the iOS market, where 90 percent of the top apps are free.