Mobile "addicts," or those who launch apps 60 times or more each day, have grown in number by 59 percent over the last year, according to Flurry.
To get a sense of where Yahoo is heading with its app developer program, FierceDeveloper recently chatted with Jarah Euston, vice president of analytics and marketing with Flurry. Hot Seat
Already a well-known name in developer and publisher circles for its mobile app analytics services, Flurry was acquired last year by Yahoo and has since become a foundational part of its mobile strategy. To get a sense of where Yahoo is heading with its app developer program, FierceDeveloper recently chatted by phone with Jarah Euston, vice president of analytics and marketing with Flurry.
They're larger than a smartphone and smaller than a tablet, and according to Flurry, 20 percent of all active devices are now phablets. The analytics division of Yahoo recently released a report that looked at the growth of the category over the last several years based on data from its proprietary platform.
The rise of so-called "phablet devices" that sit somewhere between the form factor of a smartphone and a tablet are propelling the overall mobile and app industry to 78 percent year-over-year usage growth as measured by number of sessions, according to Flurry.
Consumers appeared to have moved immediately from their Christmas stockings to their smartphones, with 2.5 times the number of app installs as compared to an average day in the first three weeks of December, according to Flurry. The company looked specifically at U.S. data for its research on app activity.
Even with many of today's analytics tools, you can't tell a lot about your app or game's users besides their gender, age and so on. However, a range of tools are coming out that attempt to track everything from "sentiment analysis" (how people feel about an app) to predictions about future behavior.
The advantages of developing software for a device that stays pretty much glued to consumers 24 hours a day appear to be paying off. According to Yahoo!-owned mobile analytics firm Flurry, time spent on mobile devices has grown to 177 minutes per day on average, surpassing time spent with the TV, which stayed flat at 168 minutes per day.
Women make 31 percent more in-app purchases than men, according to a recent report from Flurry. Following the surprise success of the game Kim Kardashian: Hollywood, the analytics firm decided to dig deeper into gender differences across a variety of mobile gaming factors.
It's not the kind of thing you can easily plot on a graph, depict in a chart or even list as a series of percentage points, but there has to be some way for developers to analyze what's happening in the mobile app analytics space. It may have started last year when Facebook acquired Onavo Insights, but over the past few months the pace of consolidation among those who collect and interpret data on all kinds of mobile apps has accelerated considerably.