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Ad networks have become a common means of using up excess inventory of Web traffic on all kinds of sites, but for mobile game developers it represents a new avenue both for monetization and, potentially, discovery of their apps.
Competitive pressures are mounting for service providers, making digital transformation an urgent imperative. This paper analyzes the state of the industry and offers a path for providers to transform in order to meet the ever-increasing needs of today's subscriber. See Nominum.com/DSP.