Women make 31 percent more in-app purchases than men, according to a recent report from Flurry. Following the surprise success of the game Kim Kardashian: Hollywood, the analytics firm decided to dig deeper into gender differences across a variety of mobile gaming factors.
The vast mobile applications ecosystem, enabled by the ability of apps to run on a shared smartphone infrastructure or operating system, has created open doors for hackers that want to obtain personal information from mobile device users. And the threat is believed to extend across Google Android, Apple iOS and Microsoft Windows operating systems, according to a group of university researchers.
It is reasonable to assume that the use of streaming music must have some impact on mobile network performance as well as device battery life, but just how much? Researchers at Nokia have quantified the impacts by testing the popular music streaming applications Spotify and Pandora.
He has fought--and won--battles against warlords, terrorists and (with his fellow Avengers) invaders from outer space. Can it really be that difficult for Iron Man to take on smartphone users?
With Android now accounting for almost 50 percent of all mobile impressions served, it is catching up to iOS on the monetization front, according to Opera Mediaworks.
Microsoft's vice president of OEM partners, Nick Parker, said the retail price of Windows Phone smartphones and tablets will become more competitive during 2014, as company initiatives to boost the operating system (OS) begin to bear fruit.
During its annual developer's conference, Apple took the wraps off the newest version of its tablet and smartphone operating system, iOS 8. The platform includes a number of new functions and features for iPad and iPhone users, and a wide range of new services and tools for iOS app developers. Specifically, Apple announced iOS 8 will allow applications to interact with each other, a feature that has long been available to Android app developers and long sought after by iOS app developers.
Android users spend 17 percent more time in any given app due to a greater number of app sessions in the month, according to mobile marketing automation firm Swrve. The company released its first App Monetization and Engagement Report, which examines the relative rates of retention across platforms.
Global smartphone brands such as Apple and Samsung are facing growing competition from a raft of smaller players that are driving the trend towards greater fragmentation of Europe's smartphone market.
Total global shipments of branded tablets reached 41.3 million in the first quarter of 2014, as Samsung continued to close the gap with Apple.