HALF MOON BAY, Calif.--Apple decided to put its Apple SIM card inside its new iPads because it didn't know which wireless carriers its customers would choose and because the company wanted to give its customers more choice, according to an Apple executive.
Although the new Apple SIM card for its new iPad Air 2 and iPad mini 3 promises to let customers switch between different carriers' service plans on the tablets, there are a number of caveats to the service that have recently come to light. Most notably, AT&T Mobility confirmed that if customers purchase an iPad with the new Apple SIM card and activate cellular service via AT&T, the Apple SIM card will be locked to AT&T's network and customers will need to purchase a new SIM to activate the device on another carrier.
AT&T Mobility, Sprint, T-Mobile US and UK operator EE support a new SIM card for Apple's iPad Air 2 and iPad mini 3 that lets customers switch between carriers. Although Verizon Wireless will provide wireless service for Apple's new tablets, it is not listed as a supporter of the new Apple SIM card.
Apple introduced two new iPad tablets, the iPad Air 2 and iPad mini 3, as it seeks to regain momentum in the tablet market and fight back against new phablets and cheaper competing tablets from rivals.
Apple is hosting a media event at 1 p.m. Eastern Time today at its headquarters in Cupertino Calif., where it is expected to unveil new faster, thinner iPad tablets. A key question though is whether that will be enough to revive Apple's growth in the tablet market.
Apple has pushed the start of production for a larger iPad tablet with a 12.9-inch screen to early next year so that its suppliers can keep up with demand for Apple's iPhone 6 and 6 Plus phablet, according to a Wall Street Journal article. Meanwhile, Apple sent out invitations to a media event on Oct 16, where the company is widely expected to unveil updated versions of its iPads alongside new desktop and laptop computers.
Apple ramped up its R&D spending over the past few years, and a number of products the company is working on are so secret they have not even generated whispers and gossip among the public, according to CEO Tim Cook.
Apple is working with suppliers to produce a new, larger version of its iPad tablet with a screen that measures 12.9 inches diagonally, according to a Bloomberg report.
Apple has been speaking with leading hospitals like Mount Sinai, the Cleveland Clinic and Johns Hopkins on how to integrate its HealthKit mobile health software platform with their systems, according to a Reuters report.
Verizon Wireless is quietly building a major business around tablets, one that could help the carrier maintain its leading position as rivals undercut its prices and overcome its LTE coverage advantage. Verizon's tablet strategy has become significantly clearer during the past several months, and it's definitely an important strategy.