Facebook, as expected, unveiled a mobile advertising network at its annual f8 developers conference, catapulting the social networking giant into competition with Google and Apple's more established mobile ad networks. However, in addition to unwrapping the Facebook Audience Network mobile ad network, Facebook also announced a host of tools designed to make life easier for developers and consumers on mobile.
Facebook is hoping to connect more of the world's population to the Internet using a combination of satellites, drones and lasers, and as part of the effort it is launching a new Connectivity Lab via Internet.org, the group Facebook is spearheading.
While Facebook contends it has no plans to build or own a wireless network, the social networking giant is apparently interested in investing in airborne technology that could help bring the Internet to unserved areas.
Keith Mallinson There is a lot to play for and at stake in mobile communications. It is among the very largest industries with operator revenues of $1.16 trillion (€812.4 billion)...
Facebook does not have any plans to build or operate its own wireless network, and is instead working with carriers and partners around the globe to connect more people to the mobile Internet, according to a Facebook executive.
The GSMA reported that more than 85,000 visitors from 201 countries attended the 2014 Mobile World Congress in Barcelona, which it said set another new record. In addition to the more than 80,000 attendees at MWC at Fira Gran Via, more than 5,000 people participated in a range of partner programmes at Fira Montjuïc.
BARCELONA, Spain--Facebook CEO Mark Zuckerberg used his keynote appearance here at the Mobile World Congress trade show to push for his Internet.org coalition, which he said is geared toward encouraging wireless carriers in emerging markets to offer a free tier of Internet service with the goal of encouraging wireless subscribers to pay for additional Internet access.
Facebook announced it will acquire over-the-top mobile messaging company WhatsApp for a whopping $16 billion. The purchase pushes Facebook more firmly into the mobile and messaging market, where it has already stamped out a huge business via mobile ads and its previous $1 billion acquisition of photo-sharing service Instagram.
Look for several non-traditional companies to make headlines at the upcoming Mobile World Congress convention in Barcelona, Spain, Feb. 24-27. As we begin the countdown to this annual wireless confab, it's becoming clear that once again the gathering is drawing leaders from other industries like social media, computing and automotive, executives who are intent upon reaching the key players in the wireless industry.
Facebook reported a surge in profit and revenue in the fourth quarter, and said that the percentage of revenue it gets from mobile advertising crossed 50 percent for the first time. The company also announced "Paper," a standalone visual social status and news reading app.