Mobile Advertising news from FierceDeveloper
NewsWhat will Apple do for its iPhone encore?
Macworld 2008 is now officially underway in San Francisco, and the question on everyone's minds heading into CEO Steve Jobs' annual keynote is how--or even if--the computing giant can top itself Read more...
Can Yahoo reinvent its business for the mobile web?
So far, the company generating the most attention at this year's Consumer Electronics Show is…Yahoo? Seriously. With its stock at a four-year low, the beleaguered Internet giant is going all in Read more...
Microsoft forecasts its mobile future
Microsoft chairman Bill Gates kicked off CES 2008--as well as his final year at the company's helm--with a keynote address that focused in part on the software goliath's continuing push into mobile. Read more...
Matching applications to the brands that fit
Chances are you went to college, earned a degree and honed your craft in part to avoid a career serving up burgers and fries at McDonald's. But how about devoting your workday to developing mobile Read more...
Smartphones--an open and shut case
A New York Times Read more...
Just how new is the new Nokia?
Nokia's extreme makeover forges on. On Monday, the company announced its biggest acquisition to date, purchasing navigation software developer Navteq for $8.1 billion and continuing (but almost Read more...
Google in handset talks with operators
Google refused to deny reports its long-rumored branded mobile device is nearing production--instead, the search giant released a statement confirming it is presently working with operators, content Read more...
Expect major mobile innovations: Google QUICKLINKS: Functional programming for the rest of us; Microsoft's missing Bluetooth DUN ;Functional programming for the rest of us. Article Summary of mobile advertising trends. Read more... QUICKLINKS: Glu Mobile IPO raises $84 million; Multiplayer Tetris; Much more...Glu Mobile IPO raises $84 million. FierceMobileContent EA Mobile announces multiplayer Tetris. Read more... | Press ReleasesNielsen Delivers PRIZM Insight for Mobile AdvertisersThe Nielsen Company today launched Mobile-PRIZM, a new product offering that combines the company's consumer segmentation and mobile media targeting tools, thereby helping advertisers target mobile Read more... AOL's Platform-A Debuts iPhone Ad Optimization SolutionAOL announced the launch of the mobile industry's most robust and far-reaching solution for targeting advertising to iPhone users. Offered through Third Screen Media, Platform-A's mobile ad-serving Read more... Gartner Says Telecom Carriers Are Well Placed to Win Advertising Revenue if They Overcome Key ChallengesTelecom carriers around the world are turning their attention to advertising as a potential source of revenue, according to Gartner Inc. Gartner forecasts that the worldwide mobile advertising market Read more... JumpTap Secures Over $26 Million in Series D FundingJumpTap, the leading mobile search and advertising company, today announced that it has closed a Series D round of funding in excess of $26 million. The investment was led by AllianceBernstein L.P., Read more... US Mobile Advertising Experiences 13 Percent Quarterly Growth, Still Trails UK, Indian MarketsLimbo, one of the largest mobile social communities in the US, and GfK Technology, a leading market search agency, have released the latest joint Mobile Advertising Report (MAR). The second quarter Read more... |