Increasing app engagement is no easy task. While it's hard enough to get new users for an app, retaining that userbase is no piece of cake either. Loyalty programs are one method that some app developers are now using to tackle this issue. Loyalty programs are nothing new, of course, nor are advertising efforts to engage users. Credit card companies already use these programs to encourage members to spend money and gain rewards. So what makes mobile app loyalty programs--like those from Pocket Change and others--special?
Apple is rolling out iAd Workbench, a suite of new self-serve advertising tools enabling iOS developers to promote their applications for as little as $50.
Google will shut down its AdWhirl mobile advertising mediation platform at the end of September, according to a notice on the AdWhirl homepage. Google also confirmed the move in a letter sent to developer partners.
King, the company behind the wildly popular mobile game Candy Crush Saga , announced it will discontinue its mobile advertising efforts, instead focusing solely on revenue from in-app purchases.
Advertiser spending on desktop formats like search and banners is expected to reach its peak in 2014, declining in subsequent years as brands shift their focus to the mobile platform, eMarketer forecasts.
When you're deeply immersed in a mobile game or app, what would you rather see, an ad that pops up and blocks your view of the app's main interface, or some URLs that run somewhere on the periphery? Perhaps more importantly, if you're a developer, which would you rather your users see?
Apple has completed a streaming music licensing agreement with Sony Music Entertainment, setting the stage for the computing giant to formally announce its long-anticipated iRadio service during next week's Worldwide Developers Conference, AllThingsD reports.
Facebook revealed it will sunset more than a dozen different advertising formats across its mobile and desktop platforms, taking steps to create a simpler, more consistent experience for both marketers and consumers.
Google's YouTube video unit has tripled its mobile advertising sales over the last six months, YouTube Vice President of Sales Lucas Watson told Bloomberg .
Mobile advertising and monetization firm Tapjoy is reshuffling its executive ranks and laying off more than 20 staffers--roughly 10 percent of its total headcount-- TechCrunch reports.