AdWorks, AT&T's advanced advertising services unit, said that a recent trial of addressable advertising across viewing screens and devices, conducted with Opera Mediaworks, resulted in a boost in sales for various advertisers ranging between 19 percent and 87 percent.
Yahoo recently set April 11 as the date to submit preliminary bids for its core search and display advertising business, setting off speculation again about whether Verizon will acquire the embattled Web property. But while gaining Yahoo's ad business wouldn't "catapult Verizon to the top" of the advertiser heap, a new Wall Street Journal article says, the purchase would give Verizon and AOL a stronger competitive edge.
Facebook earned the top spot in the power rankings for every category and region among platforms included in a new mobile advertising study from mobile marketing analytics platform provider AppsFlyer.
LAS VEGAS--Mobile viewers are becoming an increasingly important part of online video providers' strategies, such that these providers are building specific services and ad campaigns for wireless users.
For all the advancements in mobile app analytics, there's one thing even the most sophisticated products and services can't tell you: How many consumers took a look at an app or mobile game in an app store, thought about installing but for some reason changed their mind. That's part of the appeal behind a growing number of firms that are focused on increasing the exposure developers can provide to potential customers through mobile ads.
The idea of interrupting an app experience with an ad that comes between screens may be scary to developers, but consumers seem to be warming up to "interstitials," based on a recent report from InMobi.
Since the news broke last week that Facebook was acquiring Onavo for an undisclosed sum, there has been plenty of speculation about how the startup might play a role in the social networking giant's future ambitions. Onavo is a developer of apps designed to help smartphone users understand how much data apps are taking up on their smartphones and then compress that data.
Even with dozens of options available to them, the majority of developers say they're unhappy with mobile ad networks and similar marketing services, with trust outweighing cost among the most critical factors, according to a recent survey from Papaya Mobile. The company polled more than 1,000 developers for its report, which was published via its own app marketing and discovery service, AppFlood.
When you're deeply immersed in a mobile game or app, what would you rather see, an ad that pops up and blocks your view of the app's main interface, or some URLs that run somewhere on the periphery? Perhaps more importantly, if you're a developer, which would you rather your users see?
Developers can stop trying to figure out which marketing channel is best for their apps. According to AppsFlyer's Q1 report, social was the hands-down winner. The report was based on data the firm gathered by looking at "billions" of events across various marketing vehicles, countries, categories and other factors.