Mobile Advertising

Latest Headlines

Latest Headlines

For Google, other providers, online advertising morphs toward a mobile audience

As the online advertising market continues to change, Google is changing with it. The search engine giant, which relies on display and video ads to generate 90 percent of its annual revenue, said it is changing the size of the ads at the top of its search pages, The Wall Street Journal reports. The move, in part, reflects online users' continuing shift to mobile devices, and providers' efforts to keep up with the change.

AT&T AdWorks trials cross-screen addressable ads, while IAS reports drop in programmatic fraud

AdWorks, AT&T's advanced advertising services unit, said that a recent trial of addressable advertising across viewing screens and devices, conducted with Opera Mediaworks, resulted in a boost in sales for various advertisers ranging between 19 percent and 87 percent.

AOL, Yahoo and Verizon could make for powerful competitive trifecta: report

Yahoo recently set April 11 as the date to submit preliminary bids for its core search and display advertising business, setting off speculation again about whether Verizon will acquire the embattled Web property. But while gaining Yahoo's ad business wouldn't "catapult Verizon to the top" of the advertiser heap, a new Wall Street Journal article says, the purchase would give Verizon and AOL a stronger competitive edge.

Facebook 'undisputed leader' in mobile advertising, study shows

Facebook earned the top spot in the power rankings for every category and region among platforms included in a new mobile advertising study from mobile marketing analytics platform provider AppsFlyer.

Hulu, ESPN: Mobile a 'critical' part of online video business

LAS VEGAS--Mobile viewers are becoming an increasingly important part of online video providers' strategies, such that these providers are building specific services and ad campaigns for wireless users.

Will 'test drive' app ads cure installation phobia?

For all the advancements in mobile app analytics, there's one thing even the most sophisticated products and services can't tell you: How many consumers took a look at an app or mobile game in an app store, thought about installing but for some reason changed their mind. That's part of the appeal behind a growing number of firms that are focused on increasing the exposure developers can provide to potential customers through mobile ads. 

InMobi: App interstitial ads converting for developers, publishers

The idea of interrupting an app experience with an ad that comes between screens may be scary to developers, but consumers seem to be warming up to "interstitials," based on a recent report from InMobi.

The real reason Facebook bought Onavo

Since the news broke last week that Facebook was acquiring Onavo for an undisclosed sum, there has been plenty of speculation about how the startup might play a role in the social networking giant's future ambitions. Onavo is a developer of apps designed to help smartphone users understand how much data apps are taking up on their smartphones and then compress that data.

Report: 70% of developers frustrated by ad networks, app marketing services

Even with dozens of options available to them, the majority of developers say they're unhappy with mobile ad networks and similar marketing services, with trust outweighing cost among the most critical factors, according to a recent survey from Papaya Mobile. The company polled more than 1,000 developers for its report, which was published via its own app marketing and discovery service, AppFlood.

The right way to think about in-app affiliate marketing

When you're deeply immersed in a mobile game or app, what would you rather see, an ad that pops up and blocks your view of the app's main interface, or some URLs that run somewhere on the periphery? Perhaps more importantly, if you're a developer, which would you rather your users see?