Shane Schick
Sue Marek
Mike DanoTag:
Mobile Advertising
Latest Headlines
Latest Headlines
Is there money to be made in app loyalty programs?
Increasing app engagement is no easy task. While it's hard enough to get new users for an app, retaining that userbase is no piece of cake either. Loyalty programs are one method that some app developers are now using to tackle this issue. Loyalty programs are nothing new, of course, nor are advertising efforts to engage users. Credit card companies already use these programs to encourage members to spend money and gain rewards. So what makes mobile app loyalty programs--like those from Pocket Change and others--special?
Apple's iAd slashes minimum spend to $50 with Workbench rollout
Apple is rolling out iAd Workbench, a suite of new self-serve advertising tools enabling iOS developers to promote their applications for as little as $50.
Google to shutter AdWhirl, mobile app developers angered
Google will shut down its AdWhirl mobile advertising mediation platform at the end of September, according to a notice on the AdWhirl homepage. Google also confirmed the move in a letter sent to developer partners.
'Candy Crush Saga' maker King ditches in-app advertising business
King, the company behind the wildly popular mobile game Candy Crush Saga , announced it will discontinue its mobile advertising efforts, instead focusing solely on revenue from in-app purchases.
eMarketer: Desktop ad spending to peak in 2014 as mobile spending surges
Advertiser spending on desktop formats like search and banners is expected to reach its peak in 2014, declining in subsequent years as brands shift their focus to the mobile platform, eMarketer forecasts.
The right way to think about in-app affiliate marketing
When you're deeply immersed in a mobile game or app, what would you rather see, an ad that pops up and blocks your view of the app's main interface, or some URLs that run somewhere on the periphery? Perhaps more importantly, if you're a developer, which would you rather your users see?
Report: Apple inks Sony to iRadio deal, WWDC reveal expected
Apple has completed a streaming music licensing agreement with Sony Music Entertainment, setting the stage for the computing giant to formally announce its long-anticipated iRadio service during next week's Worldwide Developers Conference, AllThingsD reports.
Facebook dumping half of ad units to eliminate redundancies
Facebook revealed it will sunset more than a dozen different advertising formats across its mobile and desktop platforms, taking steps to create a simpler, more consistent experience for both marketers and consumers.
Google: YouTube mobile ad sales tripled over last six months
Google's YouTube video unit has tripled its mobile advertising sales over the last six months, YouTube Vice President of Sales Lucas Watson told Bloomberg .
Tapjoy restructures executive team, slashes staff
Mobile advertising and monetization firm Tapjoy is reshuffling its executive ranks and laying off more than 20 staffers--roughly 10 percent of its total headcount-- TechCrunch reports.
