With Android now accounting for almost 50 percent of all mobile impressions served, it is catching up to iOS on the monetization front, according to Opera Mediaworks.
There's only one thing better than gaining hundreds or even thousands of users for an app or mobile game, and that's when they start spending money inside the app. Unless, of course, the spending isn't what it seems. As developers have shifted away from a monetization model based on paid downloads to "freemium" or free to play (F2P) approaches, many of them are looking at in-app purchasing (IAP) as a better way to create a revenue stream for their work. However, there's one major concern that could drag on both big and small app vendors: in-app fraud.
If developers were invoicing the app stores, they might put a note on them that said something like, "due 30 days following receipt," but the truth is they're probably thankful if the money comes in at all.
Android users spend 17 percent more time in any given app due to a greater number of app sessions in the month, according to mobile marketing automation firm Swrve. The company released its first App Monetization and Engagement Report, which examines the relative rates of retention across platforms.
In the countercultural 1960s, the catchphrase among Flower Children used to be "turn on, tune in, drop out." Today, it might better be described as "turn on, tune in, make apps." A recent post on the Harvard Business Review blog explored the dark side of self-taught entrepreneurialism. What happens, for example, when young people pin their hopes on becoming an overnight app store hit and let their homework slide?
Mobile app stores like iOS and Google Play, along with mobile in-app ads, are significantly outpacing ads on PC or mobile browsers, according to a joint research paper from IDC and App Annie.
It's becoming conventional wisdom that paid downloads are out and the freemium model is here to stay, but half of the revenue from in-app purchases come from a meager 0.15 percent, according to Swrve's Mobile Games Monetization Report.
Ever since high school, I've known guys who put aside time in their week, no matter what else is going on, to get together at one of their friends' houses to play console-based video games from early evening until the wee hours of the following morning. These kinds of parties have a particular ambience, if I can call it that, that is charactered by a deep focus and intensive competitiveness, and more than a little trash-talking. It's hard to imagine that same thing happening virtually, using smartphones--but that's where we're headed.
If a developer takes the time to make a mobile app, it's reasonable to think consumers might be willing to pay for it. In the last few months, however, several experts are wondering if the traditional model for paid downloads is nearing its end.
Revenue remains an elusive dream to 40 percent of app developers, according to a survey released by organizers of the upcoming App Developer Conference taking place in Los Angeles in early November. The show's producers surveyed 250 people for its first-ever State of the Industry 2013 Results report.