Vision Mobile recently released its State of the Developer Nation Q1 2015, part of its ongoing "Developer Economics" series that delves into some of the finer points of creating apps, the platform wars, monetization and other issues. To get a better sense of some of the findings, FierceDeveloper spoke with Mark Wilcox, senior business analyst at Vision Mobile.
"Satisfaction guaranteed or your money back!" is not the kind of thing you see in many of the descriptions in Apple's App Store, but that's okay--the company has decided to make that promise on its European developers' behalf.
One-third of all mobile gamers spend money, and Amazon may be the best place for developers to reach the most lucrative customers, according to market research firm NewZoo.
If making mobile games and making money were really like chocolate and peanut butter, life for app developers would be one big bowl of M&Ms. The reality is, acquisitions like the one earlier this month of Corona by FusePowered just wouldn't happen.
While nearly half of all consumers are willing to pay a monthly subscription for an app they love, nearly as many said they would be willing to pay less than $25 a month, according to a recent study from Branchfire.
Everything Jared Sinclair did with his mobile app was on the money. It just didn't make him enough money. The creator of Unread, an RSS reader app that allows consumers to discover and follow their favorite writers, attracted considerable attention recently with a blog post that goes into great detail about the financial results of his efforts around development, marketing and paid downloads.
Even if they're guilty of occasionally abusing in-app purchase tools, most app developers probably aren't keeping up with the Kardashians from a monetization perspective.
A disappointing 24 percent of developers will make absolutely nothing from the apps and mobile games they create, according to Vision Mobile. The firm's Developer Economics Report Q3 2014 is based on survey responses from more than 10,000 developers in 137 countries.
With Android now accounting for almost 50 percent of all mobile impressions served, it is catching up to iOS on the monetization front, according to Opera Mediaworks.
There's only one thing better than gaining hundreds or even thousands of users for an app or mobile game, and that's when they start spending money inside the app. Unless, of course, the spending isn't what it seems. As developers have shifted away from a monetization model based on paid downloads to "freemium" or free to play (F2P) approaches, many of them are looking at in-app purchasing (IAP) as a better way to create a revenue stream for their work. However, there's one major concern that could drag on both big and small app vendors: in-app fraud.