Tag:

monetization

Latest Headlines

Latest Headlines

Report: 49% of app users would be willing to pay a monthly subscription

While nearly half of all consumers are willing to pay a monthly subscription for an app they love, nearly as many said they would be willing to pay less than $25 a month, according to a recent study from Branchfire.

The bright side of barely making $21K with a mobile app

Everything Jared Sinclair did with his mobile app was on the money. It just didn't make him enough money. The creator of Unread, an RSS reader app that allows consumers to discover and follow their favorite writers, attracted considerable attention recently with a blog post that goes into great detail about the financial results of his efforts around development, marketing and paid downloads.

What the in-app purchase debate means for F2P's future

Even if they're guilty of occasionally abusing in-app purchase tools, most app developers probably aren't keeping up with the Kardashians from a monetization perspective.

Vision Mobile: One-quarter of developers make nothing from apps

A disappointing 24 percent of developers will make absolutely nothing from the apps and mobile games they create, according to Vision Mobile. The firm's Developer Economics Report Q3 2014 is based on survey responses from more than 10,000 developers in 137 countries. 

Report: Android accounts for almost 50% of mobile ad traffic

With Android now accounting for almost 50 percent of all mobile impressions served, it is catching up to iOS on the monetization front, according to Opera Mediaworks. 

In-app purchase fraud: It may be worse than developers think

There's only one thing better than gaining hundreds or even thousands of users for an app or mobile game, and that's when they start spending money inside the app. Unless, of course, the spending isn't what it seems.  As developers have shifted away from a monetization model based on paid downloads to "freemium" or free to play (F2P) approaches, many of them are looking at in-app purchasing (IAP) as a better way to create a revenue stream for their work. However, there's one major concern that could drag on both big and small app vendors: in-app fraud.

What a cash advance on app revenue ought to do for developers

If developers were invoicing the app stores, they might put a note on them that said something like, "due 30 days following receipt," but the truth is they're probably thankful if the money comes in at all.

Swrve: Android users spend 17% more time in app sessions a month than iOS users

Android users spend 17 percent more time in any given app due to a greater number of app sessions in the month, according to mobile marketing automation firm Swrve. The company released its first App Monetization and Engagement Report, which examines the relative rates of retention across platforms.

Don't worry, the best app developers won't live with their moms forever

In the countercultural 1960s, the catchphrase among Flower Children used to be "turn on, tune in, drop out." Today, it might better be described as "turn on, tune in, make apps."  A recent post on the Harvard Business Review blog  explored the dark side of self-taught entrepreneurialism. What happens, for example, when young people pin their hopes on becoming an overnight app store hit and let their homework slide?

Report: App store and mobile ad revenue will soon overtake PC online display

Mobile app stores like iOS and Google Play, along with mobile in-app ads, are significantly outpacing ads on PC or mobile browsers, according to a joint research paper from IDC and App Annie.