Encouraging the take-up of social networking, messaging and gaming apps is one thing, but some app providers are involved in "growth hacking"--achieved through mass SMS app promotion invitations sent on behalf of users who install the apps. Mobile security firm AdaptiveMobile recently took a closer look at this trend and how different strategies are playing out.
Vodafone launched its M-Pesa mobile payment system in Romania on Monday, marking the first time the successful service has been available in Europe.
UK authorities are teaming with the GSM Association (GSMA) and the country's mobile operators to tackle spam text messages through a real-time reporting service.
Keith Mallinson There is a lot to play for and at stake in mobile communications. It is among the very largest industries with operator revenues of $1.16 trillion (€812.4 billion)...
Facebook's $16 billion deal for over-the-top messaging service WhatsApp likely will not have a major impact on U.S. carriers and other Western operators because most have begun offering unlimited voice and text messaging. However, the action could put pressure on carriers in emerging markets, according to industry analysts.
Orange immediately struck back against news that Facebook is acquiring over-the-top (OTT) messaging firm WhatsApp, by revealing changes to its Libon messaging application that will open the service to more users and operators.
Some 94 per cent of Europeans who travel outside their home country limit their use of services like Facebook because of mobile roaming charges, according to a new survey of 28,000 EU citizens carried out by the European Commission.
Over 34 billion tickets will be delivered to mobile devices over the next five years, according to latest forecasts by ABI Research.
Swisscom suggested it was a victim of its own success in 2013, with higher costs associated with increased investment impacting net profit for the year.
Ofcom said the average cost of communications has fallen during its 10-year tenure as the UK telecoms regulator, in what could be read as an attempt to rebuff fierce criticism by mobile operators over a proposed hike in spectrum costs they say could be passed on to consumers.