Operators are well aware of the threat that OTT presents, although some of their views--for example, that subscribers only use OTT apps because they are cheap--may be slightly off kilter. Nevertheless, if operators are still in any doubt about the severity of the threat, two reports this week provided some stark figures to illustrate how big a threat OTT is set to become.
Consumers across the globe will send 41 billion over-the-top mobile messages per day by the end of 2013, compared to an average of 19.5 billion peer-to-peer SMS, according to a new forecast issued by research firm Informa Telecoms & Media.
Consumers across the globe will send 41 billion over-the-top mobile messages per day by the end of 2013, compared to an average of 19.5 billion peer-to-peer SMS, according to a new forecast issued by research firm Informa.
NEW YORK--WhatsApp CEO Jan Koum said users of its messaging app across all mobile platforms now transmit roughly 20 billion messages daily (inclduing 8 billion inbound and 12 billion outbound).
First Facebook , then Google : WhatsApp seems to be the developer that's generating takeover rumors the way its users generate text messages.
New research from Analysys Mason claims the pricing of IP messaging using cross-platform apps or platform-specific services such as Apple's iMessage is clearly more attractive in comparison with operator-provided SMS.
The global LTE market will more than double between next year and 2014 as operators roll out LTE networks, according to a new report from research firm Yankee Group.
Spain's three largest operators are banding together to launch rich communication services (RCS) in an effort to compete with OTT providers such as Skype, Viber and WhatsApp.
Text messaging in France could be on the slide with 1.69 billion fewer SMSs being sent in the third quarter compared to the second quarter, according to a report from the telecoms regulator Arcep.
Mobile messaging is rapidly becoming the new battle ground in Europe as over-the-top (OTT) providers develop products that are attracting millions of new users to their slick services, leaving operators floundering to catch up. OTT messaging has forced some European operators to accept their fate, while others are taking the fight to the OTT community.