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Swrve

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Latest Headlines

50% of in-app revenues come from 0.15% of users

It's becoming conventional wisdom that paid downloads are out and the freemium model is here to stay, but half of the revenue from in-app purchases come from a meager 0.15 percent, according to Swrve's Mobile Games Monetization Report. 

Mobile game marketing: 6 key things developers need to do

Getting to the point where you're generating significant revenue may require some ingenuity. Based on advice from a variety of firms in this space, here are the best ways to begin the journey:

The ABCs of A/B testing on mobile apps

A/B testing, a concept popularized within marketing departments as a way of rationalizing decisions around advertising, is quickly making its way into the world of mobile apps. Amazon and others offer insight into the process.