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Tapjoy

Latest Headlines

Latest Headlines

Tapjoy's PopcornflixGOLD gives Android users free movies (after they engage with ads)

Mobile advertising company Tapjoy announced the release of the PopcornflixGOLD Android app, which the company said will allow users to watch "feature length movies with big stars"--as long as they engage with some in-app advertising first.

Tapjoy CEO Shah resigns, ex-Disney digital chief Wadsworth grabs reins

Tapjoy President and CEO Mihir Shah has abruptly resigned his post, with the mobile advertising and monetization firm naming former Walt Disney Interactive Media President Steve Wadsworth as his replacement.

Ad networks make a play for mobile game developers

Ad networks have become a common means of using up excess inventory of Web traffic on all kinds of sites, but for mobile game developers it represents a new avenue both for monetization and, potentially, discovery of their apps.

Tapjoy updates SDK after Apple bans apps that access UDIDs

Tapjoy updated its software development kit in response to Apple's ( NASDAQ:AAPL ) efforts to reject iOS applications that access unique device identifiers [UDIDs] in iPhones and iPads. According to

Tapjoy, PapayaMobile team for Android social marketplace

Social gaming platform provider PapayaMobile will collaborate with value exchange mobile ad network Tapjoy to create a social marketplace enabling Android gamers to discover new titles based on their

Tapjoy shifts focus to personalized app marketplaces

Six months after Apple ( NASDAQ:AAPL ) began aggressively rejecting iPhone and iPad applications that offer incentives--e.g., virtual currency--to encourage users to download other apps, Tapjoy

Tapjoy rolls out mobile video advertising platform

Mobile application monetization and distribution platform Tapjoy introduced a new mobile video advertising service enabling marketers to sponsor content within popular apps. Tapjoy's Earn

Tapjoy scores $30M to boost mobile app monetization

Tapjoy raised $30 million in a Series D round of funding led by J.P. Morgan, with existing investors Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures also

Tapjoy kicks off $5M fund to jumpstart Android game porting

Tapjoy introduced a new $5 million fund earmarked to galvanize developer interest in porting games to Google's ( NASDAQ:GOOG ) Android mobile operating system. The monetization and distribution

Tapjoy: Developer revenues nosedive after Apple bans pay-per-install apps

Roughly six weeks after Apple ( NASDAQ:AAPL ) began aggressively rejecting iPhone and iPad applications that offer incentives--e.g., virtual currency--to encourage consumers to download other apps,