It's not the kind of thing you can easily plot on a graph, depict in a chart or even list as a series of percentage points, but there has to be some way for developers to analyze what's happening in the mobile app analytics space. It may have started last year when Facebook acquired Onavo Insights, but over the past few months the pace of consolidation among those who collect and interpret data on all kinds of mobile apps has accelerated considerably.
All developers would probably like to attract more "whales"--consumers who tend to spend a lot of money inside a mobile game--or turn existing users into a whale, but the ad networks are trying to show them that there are plenty of other fish in the sea.
To app users, they're a necessary evil at best. For developers, they may be one of the few sure-fire paths to monetization. Marketers, on the other hand, are unlikely to show major interest unless they can be assured their money will be well spent, which is why in-app advertising is about to come under a lot more scrutiny.
Ad networks have become a common means of using up excess inventory of Web traffic on all kinds of sites, but for mobile game developers it represents a new avenue both for monetization and, potentially, discovery of their apps.
Six months after Apple (NASDAQ:AAPL) began aggressively rejecting iPhone and iPad applications that offer incentives--e.g., virtual currency--to encourage users to download other apps, Tapjoy
Tapjoy introduced a new $5 million fund earmarked to galvanize developer interest in porting games to Google's (NASDAQ:GOOG) Android mobile operating system. The monetization and distribution
Roughly six weeks after Apple (NASDAQ:AAPL) began aggressively rejecting iPhone and iPad applications that offer incentives--e.g., virtual currency--to encourage consumers to download other apps,
Maybe money can't buy happiness, but for a long time, it could buy something almost as desirable: App Store fame and glory. Wily iOS developers have come to depend on incentivized downloads to vault