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Tapjoy

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Latest Headlines

An in-depth analysis of M&A in mobile app analytics

It's not the kind of thing you can easily plot on a graph, depict in a chart or even list as a series of percentage points, but there has to be some way for developers to analyze what's happening in the mobile app analytics space. It may have started last year when Facebook acquired Onavo Insights, but over the past few months the pace of consolidation among those who collect and interpret data on all kinds of mobile apps has accelerated considerably. 

Tapjoy and AppEngage show how ad networks are changing the game for devs

All developers would probably like to attract more "whales"--consumers who tend to spend a lot of money inside a mobile game--or turn existing users into a whale, but the ad networks are trying to show them that there are plenty of other fish in the sea. 

The in-app advertising metrics that will matter

To app users, they're a necessary evil at best. For developers, they may be one of the few sure-fire paths to monetization. Marketers, on the other hand, are unlikely to show major interest unless they can be assured their money will be well spent, which is why in-app advertising is about to come under a lot more scrutiny.

Ad networks make a play for mobile game developers

Ad networks have become a common means of using up excess inventory of Web traffic on all kinds of sites, but for mobile game developers it represents a new avenue both for monetization and, potentially, discovery of their apps.

Tapjoy shifts focus to personalized app marketplaces

Six months after Apple (NASDAQ:AAPL) began aggressively rejecting iPhone and iPad applications that offer incentives--e.g., virtual currency--to encourage users to download other apps, Tapjoy

Tapjoy kicks off $5M fund to jumpstart Android game porting

Tapjoy introduced a new $5 million fund earmarked to galvanize developer interest in porting games to Google's (NASDAQ:GOOG) Android mobile operating system. The monetization and distribution

Tapjoy: Developer revenues nosedive after Apple bans pay-per-install apps

Roughly six weeks after Apple (NASDAQ:AAPL) began aggressively rejecting iPhone and iPad applications that offer incentives--e.g., virtual currency--to encourage consumers to download other apps,

Apple smacks down incentivized iOS downloads

Maybe money can't buy happiness, but for a long time, it could buy something almost as desirable: App Store fame and glory. Wily iOS developers have come to depend on incentivized downloads to vault