The stars appear to be aligning for the mobile live streaming industry, as both Facebook and YouTube announced expanded capabilities for their respective apps, making live streaming more accessible and more directly competitive with Twitter-owned Periscope.
Periscope, the Twitter-owned live streaming mobile app, is continuing to add features such as GoPro compatibility and default archiving. But correctly curating live streams as they're in progress is still a challenge, making it tough sometimes for users to find content through a text or tag search. So Periscope is working with Cortex, Twitter's machine learning R&D unit, on a livestream scanning system.
Twitter made waves among the developer community when it announced its Fabric mobile development platform in October 2014. And now, the social networking giant has unveiled a new Fabric dashboard to help developers analyze, evaluate and improve their apps consistently.
NBC Olympics is making its first move to expand the availability of its coverage of the Summer Games online. The network has signed a deal with Snapchat to post highlights and create daily "live stories" using content from NBC as well as from athletes and attendees at the scene, all available on a dedicated channel via Snapchat's mobile app.
The investor rebellion against online video and social media stocks appears to be continuing after Twitter's shares fell 13 percent in after-hours trading Tuesday following a first-quarter earnings report that missed analyst estimates by over $13 million. Revenues reached just $595 million, 36 percent higher than a year ago but much lower than its high point of $641 million in the fourth quarter of 2015.
Short-form social media site Twitter is going long on its video strategy, beating out a field of linebacker-sized contenders like Verizon and Amazon to win the rights to stream 10 of next season's NFL games. Twitter reportedly paid less than $10 million for the entire package, even though other OTT providers bid over $15 million for the rights, according to Re/code.
Twitter won the rights to stream NFL Thursday night games online, beating out Verizon, Amazon and others that were bidding for the rights.
Twitter is now available for Windows 10 mobile devices. The online social networking service this month released Twitter for Windows 10 Mobile, an app that delivers "a Twitter experience designed especially for Windows 10 for PCs and tablets." Device users quickly provided feedback.
Since Facebook announced its live streaming capability last December, the social media giant has been testing its usability and popularity with its membership. Now, monetization is coming into the picture as E! Online announced it will stream a daily infotainment series, Live From E!, on Facebook.
Facebook earned the top spot in the power rankings for every category and region among platforms included in a new mobile advertising study from mobile marketing analytics platform provider AppsFlyer.