It's great that Jack Dorsey used Twitter's recent Flight conference to publicly apologize for the way the company has historically treated app developers, but he may have an even better way of making it up to them.
Social media may boost TV shows that score weak on traditional TV ratings. A new study by Engagement Labs that measures social data for online and offline conversations (word of mouth), found that series on Fox, ABC, NBC and other broadcast networks that have middling to low traditional TV ratings do well in terms of engagement scores.
Online video and animated clips that highlight specific sports plays continue to occupy a gray area in the social media world, but their usage came to the fore again this week when Twitter suspended two popular accounts over their posting of football clips.
I will be talking to FCC Commissioner Mignon Clyburn in FierceWireless 's first Twitter chat on Tuesday, Aug. 25, at 1 p.m. ET. Follow our Twitter handle @FierceWireless and Clyburn's, which is @MClyburnFCC. You can follow the action via the #ClyburnFCC hashtag.
Keeping in line with comments made by CFO David Wells during its second-quarter earnings report, Netflix is moving ahead with its planned launch in Japan. The SVOD provider will debut there on Sept. 2, VentureBeat reports.
Live-streaming app provider Meerkat is moving its technology along, in spite of--and maybe because of--neck-and-neck competition with Twitter-owned Periscope. A new feature called "Cameo" allows a live-streamer to permit other Meerkat users to temporarily take over his or her feed.
App developers are getting understandably upset that they are starting to regularly experience the API equivalent of what one might politely call a "tease."
Sprint CEO Marcelo Claure and T-Mobile US CEO John Legere have gotten into spats on Twitter before. But Claure took it up a notch when he tweeted yesterday at Legere to express his frustration and displeasure with T-Mobile's new "Jump On Demand" phone leasing program," in which customers can upgrade their phones up three times per year if they trade in their existing phones.
T-Mobile US' "#NeverSettleforVerizon" Twitter advertising campaign appeared to run into some troubles after a significant number of Twitter users lashed out at T-Mobile and defended Verizon Wireless in reaction to the ad. Seemingly in response to the situation, T-Mobile appears to have withdrawn its ad on Twitter.
To say that Twitter's addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But more important to the company's bottom line, its buildout of a native video player and advertising capability means it is finding new ways to pull in revenue.