T-Mobile US' "#NeverSettleforVerizon" Twitter advertising campaign appeared to run into some troubles after a significant number of Twitter users lashed out at T-Mobile and defended Verizon Wireless in reaction to the ad. Seemingly in response to the situation, T-Mobile appears to have withdrawn its ad on Twitter.
To say that Twitter's addition of video to its social media platform has been a success in the mobile realm is an understatement. According to the company, 90 percent of video views by users have been on mobile devices. But more important to the company's bottom line, its buildout of a native video player and advertising capability means it is finding new ways to pull in revenue.
Giving a vote of confidence to Bluetooth-powered beacon technology, Boston-based in-store beacon company Swirl Networks raised an $18 million Series C round that was led by Twitter Ventures, Hearst Ventures and SoftBank Capital. Longworth Venture Partners also participated, bringing Swirl's total funding to $32 million.
Live-streaming apps Meerkat and Periscope are helping drive an incremental shift in audiences' attention toward user-generated live-streaming, something Twitch jump-started and that social media may push forward.
Mobile startup Cyanogen, which aims to cut into Google's control over the Android platform by offering a modified version of the software, raised $80 million in fresh funding.
Even though it is now officially owned by Facebook, the recent actions of WhatsApp toward developers might best be described as "pulling a Twitter."
Twitter has purchased live video streaming startup Periscope for slightly less than $100 million, apparently putting Periscope in competition with Twitter's own Meerkat app.
February 14 wasn't just a day for couples to frantically scramble for restaurant reservations--this year it marked the tenth anniversary of YouTube's domain registration. Its first video, "Me At the Zoo"--which featured a pithy description of elephants', er--well anyway, that was uploaded on April 23, 2005.
For a company that's recently been trying to repair its relationship with app developers, Twitter's move to track other apps among its users may not be helping much.
Like thousands of others over the past two weeks, I submitted my e-mail address to request an invite. I'm still waiting. I periodically wonder when, and if, I will be accepted. When, and if, I finally do, I know I'll probably immediately log in and spend considerable time exploring everything about it.