Latest Headlines

Latest Headlines

Ad networks make a play for mobile game developers

Ad networks have become a common means of using up excess inventory of Web traffic on all kinds of sites, but for mobile game developers it represents a new avenue both for monetization and, potentially, discovery of their apps.

Publishers must cater to casual gamers to stay relevant in increasingly crowded market

Lon Otremba As tablets, smartphones and netbooks proliferate, casual games are now becoming the portal for millions to connect to their social networks via the mobile Web without