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The pros and cons of using SMS to market your app

Tyntec and other firms are advocating that mobile app developers use SMS as a way to encourage more usage of their apps and stop consumers from abandoning apps once they are downloaded.

The pros and cons of using SMS as a mobile app marketing tool

A growing number of voices are suggesting the death of SMS, impeding or otherwise, is greatly exaggerated. In fact, firms like Tyntec are encouraging developers to capitalize on the potential of SMS as a way to acquire and retain customers.