Mobile consumers spent an average of $35 on apps per active iPhone in the United States last year, according to a new study from Sensor Tower. The mobile app store market intelligence firm reported the Games category ranked first among per-device spending last year, followed by Music, Social Networking and Entertainment apps.
Searchmetrics, a German search engine optimization platform provider, has discovered the majority of U.S. brands could be missing out on opportunities to drive app traffic, engagement and conversions via Google searches.
Evaluating an app's health remains crucial for app developers. And thanks to app stickiness, developers are able to determine how frequently users are engaging with an app in both the short-term and long-term. Developing a truly "sticky" app, however, can be tricky.
Today's app developers may want to design and deploy the next Candy Crush Saga--that is, a mobile title that users will download and enjoy for years. However, creating an app with a lengthy shelf life is a real challenge, particularly in a highly competitive global app marketplace.
Facebook earned the top spot in the power rankings for every category and region among platforms included in a new mobile advertising study from mobile marketing analytics platform provider AppsFlyer.
App discoverability often challenges developers. And as more apps become available, many developers are considering innovative solutions to ensure consumers can discover their offerings quickly and easily.
Late last year, Google announced it would make search results and advertising on mobile devices more relevant by indexing Android apps with or without corresponding Web content. Google also began allowing users to "stream" apps that are not already installed on users' mobile devices. The move raises an important question for developers: Should they support this new technology?
Mobile consumers are divided on which they prefer, mobile apps or mobile Web, according to a recent report from Quixey. The firm commissioned a survey of about 1,000 people to get an idea of how they prefer to use mobile internet.
Only now can the truth be told: I've never played Angry Birds. The same goes for most mobile games, other than the ones I've had to help my three children try to figure out. I do not own an Apple Watch, and have no intention of buying a similar wearable anytime soon. The apps I check most often are the same big monoliths that everyone else uses: Facebook, LinkedIn, Twitter and (because I do a lot of reading) Pocket. How on Earth did a guy like me get a gig running FierceDeveloper?
Mobile game developers have all kinds of heroes and role models who have shown them how to be successful, but Lasse Seppänen may be one of the first to publicly salute the founder of Coca-Cola, John Pemberton, as an inspiration.