I'm not sure if anyone clips or prints out inspirational things to put above their desks anymore, but at the very least indie developers should consider using this as their screensaver.
It's a social media service where a large proportion of its users are coming via mobile devices, so it was not unexpected that Twitter recently began offering app install promotions and engagement ads.
Launching an app, getting consumers to install an app, keeping app users around--it's all gotten even more expensive, according to Fiksu.
For all the advancements in mobile app analytics, there's one thing even the most sophisticated products and services can't tell you: How many consumers took a look at an app or mobile game in an app store, thought about installing but for some reason changed their mind. That's part of the appeal behind a growing number of firms that are focused on increasing the exposure developers can provide to potential customers through mobile ads.
A major change in the categorization of mobile games on Google Play last March means there are now 18 genres, or three times as many as before, notes a new report from Distimo.
Twitter made a big deal about the launch of its Mute feature, but that's nothing compared to the way it once silenced app developers. As he admitted in his recent memoir, " Things a Little Bird Told Me," Twitter co-founder Biz Stone called the company's developer relations one of its biggest failures. Now the problems of an alternative to Twitter service for developers is raising questions about how social media services can effectively work with the app community.
The enormous growth of offerings in the major app stores has made it incredibly difficult for developers to get their apps found. That's why app store optimization (ASO) is beginning to evolve as both an approach to making what developers create more "discoverable" and a set of tools to automate the process.
I cannot be the only person for whom the term "pivot" is starting to sound less a startup reinventing itself and more like an admission of failure. And yes, Foursquare, I'm talking about you.
In a video store, indie movies might be marketed on a shelf called "hidden gems." In record stores--and there are still a few of them around--indie music labels might see their CDs lumped under "alternative" because they usually produce music outside the traditional pop/rock categories. For indie mobile games, though, they're just called "indie" by the app stores, and it's a label that they may need to shed.
There is a 60 percent chance that consumers who don't use an app again within a week will never use it again, according to a recent study from Localytics.