Cheaters never win-- just ask the Nissan mobile app developer who was exposed for stealing code verbatim from Stack Overflow.
Deploying video ads in your mobile app could help developers increase app revenues, especially if they deploy ads that generate interest from the target audience. But there are a few caveats that devs should not ignore that could torpedo their ad strategy.
Expect global mobile application revenue and app downloads to increase significantly over the next few years, according to Ovum. The technology analyst has predicted global mobile app revenue will increase from $36 billion in 2015 to $79 billion in 2020.
Mobile consumers spent an average of $35 on apps per active iPhone in the United States last year, according to a new study from Sensor Tower. The mobile app store market intelligence firm reported the Games category ranked first among per-device spending last year, followed by Music, Social Networking and Entertainment apps.
Searchmetrics, a German search engine optimization platform provider, has discovered the majority of U.S. brands could be missing out on opportunities to drive app traffic, engagement and conversions via Google searches.
Evaluating an app's health remains crucial for app developers. And thanks to app stickiness, developers are able to determine how frequently users are engaging with an app in both the short-term and long-term. Developing a truly "sticky" app, however, can be tricky.
Today's app developers may want to design and deploy the next Candy Crush Saga--that is, a mobile title that users will download and enjoy for years. However, creating an app with a lengthy shelf life is a real challenge, particularly in a highly competitive global app marketplace.
Facebook earned the top spot in the power rankings for every category and region among platforms included in a new mobile advertising study from mobile marketing analytics platform provider AppsFlyer.
App discoverability often challenges developers. And as more apps become available, many developers are considering innovative solutions to ensure consumers can discover their offerings quickly and easily.
Late last year, Google announced it would make search results and advertising on mobile devices more relevant by indexing Android apps with or without corresponding Web content. Google also began allowing users to "stream" apps that are not already installed on users' mobile devices. The move raises an important question for developers: Should they support this new technology?