Whether you work in San Francisco, New York or anywhere else in the U.S., the place app developers should be thinking about most is China, according to a recent report from InMobi. The company released the results of recently-concluded research, based on a survey of both U.S. and Chinese consumers, on its blog.
Developers can stop trying to figure out which marketing channel is best for their apps. According to AppsFlyer's Q1 report, social was the hands-down winner. The report was based on data the firm gathered by looking at "billions" of events across various marketing vehicles, countries, categories and other factors.
If developers had any lingering doubts about the need for improved mobile app transparency, research from the Mobile Entertainment Forum proves how far the industry has to go in establishing trust around how their personal privacy is handled by apps. The MEF worked with AVG Technologies and On Device Group to conduct Global Privacy Survey 2013, which gathered responses from more than 9,500 people across 10 countries.
E-mail may remain the most popular activity among 78 percent of the smartphone-using population, but it's followed closely by browsing and connecting via social media, according to a survey of more than 7,000 people by Facebook and research firm IDC.
No matter what happens with AppGratis and Apple's App Store, developer opinion online is decidedly mixed about the tactics being taken by both sides.
Some people download apps when they want to have some fun. Others do it when they need something that will help them solve a particular problem. Me? I tend to download apps during emergencies, like when my kids are screaming in a public place.
This just in: Nobody wants to download and keep coming back to your second-rate, machine-curated, me-too newsreader app, so don't bother working on it anymore. If you really want to capitalize on human interest in current affairs, it's better to go where the humans are and approach them a lot differently.
Almost exactly one year ago KDDI introduced au Smart Pass, a service whereby its smartphone customers can get unlimited access to approximately 500 Android apps for around $4.90 per month. This includes both free and premium apps such as games from Gameloft, the messaging app Line and the mobile-only Dolphin browser.
We all know about the American dream and the aspirations it has fuelled across generations of people who have worked their way up from nothing to become successful. More recently, however, there's a variation on this theme that has begun to permeate the wider culture, and which may have a less positive effect. I call it the Appreneur dream.
Developers know the odds of breaking into the top ranks of app stores for newcomers can be pretty slim. Now, thanks to a recent research report, they know exactly how slim