It might not be too long before developers come to define ASO as not standing for "app store optimization" but "a scary outcome." At least, that was one of the takeaways from a story on Cult of Mac, where developer Graham Bower writes about a decision he made to change the name of his app to include some potentially useful keywords. When he later wanted to change it back, the original name of his app was gone.
Google recently admitted that it began a quiet change whereby, for the first time, its staff are now part of a process that vets apps before they are approved for distribution in Google Play. For developers, the change may be a mixed blessing, particularly if it affects how quickly they can deploy an app or mobile game to the Android market.
Thirty-two percent of the most popular Android apps are games and casual games are the most popular subset at 28 percent, according to Beijing-based start-up APUS. The firm developed its Global Mobile Application Analysis Report by looking within the user data from its own apps as well as data from Google Play.
Amazon may be putting a new twist on the idea of "freemium" apps, but developers on Twitter sound like they're not so sure about the concept.
Where were you during the great Apple App Store outage of 2015? That may be going a bit too far, but a recent IT malfunction that left untold numbers of consumers unable to download or purchase apps or iTunes files was treated by many media outlets and analysts as something of historic significance.
Android has often been described as the mobile platform with amazing reach, but less propensity for monetization than iOS, and a move by Google to bring paid search ads to its Play Store may be a strategy to change that.
It may not be the kind of line that drives people to the box-office, but it was certainly an eye-catching headline. "The app economy is now 'bigger than Hollywood,'" The Atlantic declared recently, with little sense of how developers, or anyone else, should react. What were we all supposed to do, clap?
It's not quite an overhaul of its App Store, but iOS developers are showing some initial excitement over a recent partnership between Apple and Pinterest centered around app discovery.
The number of "zombie" apps that almost never appear in the top lists of Apple's App Store categories has increased by nearly 10 percent since last year, according to mobile discovery firm Adjust.
Maybe John Chen would benefit from learning what it's like to make a cross-platform app. The CEO of BlackBerry raised eyebrows recently by making the unusual argument that definitions of "net neutrality"--the notion that Internet traffic should be treated equal regardless of its source or user--be extended to mobile apps and games.