Sometimes, like many other men trying to dress to impress, I will stand before my wife--or even one of my children--with two different ties. "Which one do you like better: this one or this one?" I'll ask, giving them a choice between colors, patterns, or often both. Depending on the nature of the meeting I'm going to, I may follow up with questions like, "Which one says 'knowledgeable' or 'creative' to you?"
I don't get a lot of email from Apple, and I'm perfectly fine with that. On the other hand, I probably pay more attention to messages from the company behind iOS than the many other firms that somehow managed to acquire my address. That means Apple has the potential to influence my behavior as a consumer, so when it chooses to use that power to help independent developers, I pay particular attention.
Google Play's worldwide downloads in the first quarter of 2015 were approximately 70 percent higher than the iOS App Store, according to App Annie. The firm drew data from its App Intelligence tool as the basis for its Market Q1 2015 Index.
First came the Apple-like app reviewing process and age-based ratings. Now Google is getting even more serious about distinguishing adult-oriented apps from the rest of the wares in its Play store.
It might not be too long before developers come to define ASO as not standing for "app store optimization" but "a scary outcome." At least, that was one of the takeaways from a story on Cult of Mac, where developer Graham Bower writes about a decision he made to change the name of his app to include some potentially useful keywords. When he later wanted to change it back, the original name of his app was gone.
Google recently admitted that it began a quiet change whereby, for the first time, its staff are now part of a process that vets apps before they are approved for distribution in Google Play. For developers, the change may be a mixed blessing, particularly if it affects how quickly they can deploy an app or mobile game to the Android market.
Thirty-two percent of the most popular Android apps are games and casual games are the most popular subset at 28 percent, according to Beijing-based start-up APUS. The firm developed its Global Mobile Application Analysis Report by looking within the user data from its own apps as well as data from Google Play.
Amazon may be putting a new twist on the idea of "freemium" apps, but developers on Twitter sound like they're not so sure about the concept.
Where were you during the great Apple App Store outage of 2015? That may be going a bit too far, but a recent IT malfunction that left untold numbers of consumers unable to download or purchase apps or iTunes files was treated by many media outlets and analysts as something of historic significance.
Android has often been described as the mobile platform with amazing reach, but less propensity for monetization than iOS, and a move by Google to bring paid search ads to its Play Store may be a strategy to change that.