Even with many of today's analytics tools, you can't tell a lot about your app or game's users besides their gender, age and so on. However, a range of tools are coming out that attempt to track everything from "sentiment analysis" (how people feel about an app) to predictions about future behavior.
Developers are always hoping for more customers, but forcing users to watch video install ads on their smartphone may not be the best option, based on social media commentary.
Seventy-five percent of people in the U.S. and Canada who use apps at work are happy in their jobs, according to a report from Softchoice. The managed services firm, which sells apps via the software-as-a-service (SaaS) model, gathered responses from 1,000 professionals for its research.
For a company that's recently been trying to repair its relationship with app developers, Twitter's move to track other apps among its users may not be helping much.
It came out a little early to be considered a holiday gift, but if it had been, app developers might be approaching Apple about exchanging the first version of the WatchKit SDK for something that would let them make better Apple Watch apps.
Chat is the most highly used app function for 80 percent to 100 percent of Android and iOS users, with social apps following closely at nearly 80 percent, according to ABI Research and Mobidia. The two firms partnered on a report that evaluated applications exceeding two hours per month (roughly four minutes a day) of usage and 10 percent monthly use within a large population.
Indie developers who work on mobile games and other consumer apps might sometimes wish they had the resources to act more like large companies, but those on the enterprise app side are beginning to adopt an approach to programming that looks a little more like the smaller, iterative approach of a one-person shop.
If making mobile games and making money were really like chocolate and peanut butter, life for app developers would be one big bowl of M&Ms. The reality is, acquisitions like the one earlier this month of Corona by FusePowered just wouldn't happen.
Though not necessarily touted at industry conferences and hackathons, app reskinning has been an option for years, but it also aises some uncomfortable questions about quality and who deserves credit for the best mobile game experiences.
The average age of a mobile game user is 27 years old, or seven years younger than a year ago, based on research recently published by EEDAR. The mobile analytics firm's 2014 Deconstructing Mobile & Tablet Gaming Report is based upon a consumer survey of 3,500 North American people who said they played a mobile game within the past three months.