Lifetime value (LTV) can be defined in many ways, but for the most part it's a determination of how much revenue each customer will generate based on the length of time they use a particular app. Working with LTV takes some getting used to, but it can be extremely helpful in letting developers be more strategic with the way they market their apps and how they attempt to monetize them.
The questions facing developers who decide to take a cross-platform approach to apps must be endless. Are the code bases parallel? Is the user interface consistent? And perhaps most importantly, is this really worth all the effort? A lot of tools are available to developers who want to take a cross-platform approach, but finding the right solution may be almost as much work as building the app itself.
When Facebook celebrated its 10-year anniversary, there was plenty of opportunity to reflect on its past, but just a few days beforehand the company launched something that may give a good indication of what its next decade might look like.
The majority of developers still make less than $500 per app per month, but the overall "app poverty line" has moved from 67 percent to 60 percent, according to Vision Mobile's Developer Economics Q1 2014 report. The analysis firm researched data from more than 7,000 app developers from 127 countries, from the United States and China to Kenya and Brazil.
David Christopher, the chief marketing officer of AT&T Mobility, recently talked with FierceDeveloper Editor in Chief Sue Marek about AT&T's sponsored data plan, its decision to name names in its latest marketing push and the future of wireless in wearables.
Native advertising represents an opportunity for app developers to take an approach to monetization that some vendors argue is much more effective than anything else available today.
There's only one thing a URL has to do right: Take the user to the digital destination they're supposed to visit. For app users, however, that's the one thing they often get wrong.
What happens following a merger or acquisition? MBaaS offerings allow developers to offload app hosting and server maintenance chores, while also helping their apps scale as their use base grows. That means if a service gets disrupted through an M&A, developers' lives can be difficult.
If they can deploy push notifications the right way, developers will see a large majority of their users stick around longer, according to Urban Airship. The company recently published its third annual "Good Push Index," which was based on a six-month analysis of more than 2,400 apps and 500 million push messages.
"When we started using HTML5 we had a ton of naysayers saying it's not going to work, that native will win. We just stuck to our guns and our belief was that over the next couple of years, the mobile browser will get stronger, devices would get stronger, and we saw exactly that happen."