It can feel awfully lonely when you post something on Facebook--a funny status update, a beautiful vacation photo--and get nothing back in the way of comments or "likes." Even Facebook itself occasionally experiences something like this, such as a recent feature that should have made developers very happy.
It might not be a name with which app developers are deeply familiar, but Kevin McGinnis is focusing on making them feel the same level of awareness for Pinsight Media as they have for Sprint. Based in Kansas City, Pinsight Media is a Sprint subsidiary that was designed to help the carrier build new kinds of opportunities in mobile advertising, mobile analytics and mobile commerce. Last year, Pinsight Media grew substantially via the acquisition of Handmark/OneLouder, a former partner that developed both apps and mobile advertising services. McGinnis spoke with FierceDeveloper by phone to explain more about Pinsight Media's genesis and its future.
Some application programming interfaces take a while to catch developers' interest, but an API announcement from on-demand driving service Uber had plenty of app and mobile game makers ready to put the pedal to the metal.
It's not the kind of thing you can easily plot on a graph, depict in a chart or even list as a series of percentage points, but there has to be some way for developers to analyze what's happening in the mobile app analytics space. It may have started last year when Facebook acquired Onavo Insights, but over the past few months the pace of consolidation among those who collect and interpret data on all kinds of mobile apps has accelerated considerably.
Until recently, the best most app developers could do when someone writes a bad review was take a deep breath and count to 10. If their app or mobile game was created for Windows Phone, however, Microsoft is now offering them other ways to respond.
Absolutely every app or mobile game must have what's known as a layered interface. There also should be thumb-focused interactions, simple typefaces and all kinds of swiping. At least, those are some of the user experience design trends that seem to be prevalent today. Developers may need to upgrade their skill set to know what will be hot in mobile UX tomorrow.
Cost may be perceived as a barrier to using cross-platform development tools, but only 5 percent of developers believe creating a native app is a better way to go, according to Research2Guidance.
Most smartphone users will never know or care, but for app developers, the ability to work with PHP and Facebook's Parse tools is potentially a big deal.
For mobile game developers, the pairing of Unity's tools and Microsoft's Visual Studio is a match made in Heaven, based on their social media reaction.
To experienced mobile gamers, Pop, Pop, Win! might look a little familiar. There is the basic square filled with green balloons at which players poke with a dart as quickly as possible. On some squares, a bomb is hidden. If you hit a bomb, you lose. In other words, it's a sort of modern Minesweeper, with just one telling difference: Pop, Pop, Win! is also a demonstration of what Google is trying to do with Chrome apps.