Sometimes developers are guilty of doing "over-apping." That is, instead of getting consumers right into the experience that will bring them the most fun, productivity or fulfillment, they give them the mobile equivalent of too many appetizers.
It may be one of the most controversial apps in recent memory, but you can say this for Tinder: It has made the process of matchmaking (even of the short-term variety) as quick and easy as possible via technology. The same cannot always be said about pairing up app developers with those who could give them interesting work to do.
App installs grew 70 percent between Q1 and Q4 2014, with some categories experiencing phenomenal gains, according to InMobi. The firm's State of App Downloads and Monetization Report is based on data gathered through its proprietary platform.
Augmented reality (AR) is no longer new to the mobile gaming space, and virtual reality (VR) may prove to be the next big thing to grab developers' attention, but experts say there is still plenty of ground left to be innovative with both approaches to creating an app.
Apple platform updates are always an important moment for developers and users, but possibly not until iOS 8.3 did a new set of racially diverse emojis emerge as the most talked-about feature.
Apps that have 1,000 users make at least three in-app purchases (IAP) in the first 90 days have an 84 percent chance of reaching $1 million in total revenue, according to Tapjoy.
We all know what it means when we say, "the left hand doesn't know what the right hand is doing." Usually we're referring to people or organizations who act in ways that show they clearly aren't talking to each other. It's just as bad when it happens with mobile apps--except when the tradeoff for improved communication is poor inter-app security.
As much as it would be helpful, there is no guaranteed owner's manual to running an app development business, but if there were, a title like " How I Got 2.3 Million Downloads (Without Spending A Cent On Marketing) " would work quite well. Instead, the recent post on Medium by Stuart Hall offers the kind of crash course that puts most universities and part-time courses in iOS or Android development to shame.
There were a lot of questions around whether Facebook Messenger was powerful enough to become a standalone app, and the company answered them at its recent F8 developer conference in San Francisco by turning it into a platform for third-party developers.
iOS may be the more expensive platform for mobile advertising, but the results could be worth it, based on a recent study from Kenshoo. The firm used aggregated data comprising more than $19 million in advertiser spend and more than 10 million app installs, targeted across more than 100 countries worldwide.