App developers are always hoping to boost engagement, but to do so they'll have to become one of a handful of apps that make up most of the world's mobile traffic, according to recent research from Ericsson.
Vision Mobile recently released its State of the Developer Nation Q1 2015, part of its ongoing "Developer Economics" series that delves into some of the finer points of creating apps, the platform wars, monetization and other issues. To get a better sense of some of the findings, FierceDeveloper spoke with Mark Wilcox, senior business analyst at Vision Mobile.
The best shot for developers to market their mobile apps ends just after most people's dinnertimes, or 8 p.m., based on research from Localytics. The firm's recent research study examined U.S. app usage over the last month using its proprietary tool to look at session length and history.
Samsung's decision to acquire mobile payments provider LoopPay was widely interpreted as a way to counter Apple's aggressive moves with Apple Pay. Developers on Twitter, however, suggested they weren't buying it.
For developers, "gamification"--where game-like elements are introduced to what are traditionally non-gaming activities--may become a lucrative sideline. Some already specialize in this area, though it may mean learning some new skills and getting a handle on a very different breed of customer.
I'm sure you could learn a lot from all the rich and famous minds who assembled for the recent World Economic Forum in Davos, but for app developers, the biggest takeaway probably came from Yahoo CEO Marissa Mayer.
Hidden object games have become an increasingly popular genre for mobile game developers, who say they see them as a way to get a bigger piece of the tablet or phablet market.
The overall level of developers monetizing their apps in some way is up 12 percent over last year, according to Millennial Media. The company's State of the Apps 2015 Snapshot research report was based on a survey of app developers that ran from September through November of last year.
Windows Phone hasn't managed to achieve the kind of developer mindshare of Apple's iOS or Google Play, but if the early Twitter reaction is any indication, Microsoft may have much better success with its new Windows Holographic effort.
Earlier this month, Marco Arment, an iOS developer based out of Westchester County, N.Y., posted something that will probably end up proving far more viral than any app he or most of his peers will make. It was a post about Apple.