The comments from "ZenGarden" are not particularly well-worded, but they show just how easy it is for rumors--in this case, a potential sale of the mobile gaming tool provider Unity--can turn into crazy speculation.
It might have been more surprising if, instead of offering app developers access to its "like" button, Facebook had provided an API for the "poke" button. A poke could mean a sort of "hello," or it could be a sort of teasing provocation. This may be exactly the spirit with which developers should think about deploying the actual "like" button into their apps and mobile games.
The NFC Forum recently launched its "Tap Into NFC" Developer Program, which includes a website and a Twitter contest running Oct. 16-23. Using #Tapin2NFC, developers are invited to share what they like most about the program and site, including favorite products from the product showcase. A winning tweet will be selected at random and the winner will receive an NFC-enabled wearable device. FierceDeveloper got more details on the program and the future of NFC in this conversation with Paula Hunter, the NFC Forum's executive director. This interview has been edited and condensed.
While nearly half of all consumers are willing to pay a monthly subscription for an app they love, nearly as many said they would be willing to pay less than $25 a month, according to a recent study from Branchfire.
Twitter reportedly plans to launch a new app development platform called "Twitter Fabric," but based on their social media reactions, it may take a while to get developer relationships all sewn up.
As apps and games get more sophisticated, tools are emerging that are intended to address gaps in certain skill sets, fostering better collaboration among those who come from the design and developer worlds.
The best way most mobile developers have to gauge how consumers feel about their app or mobile game is pretty simple: If they download it and use it, they're happy. If it gets uninstalled or is abandoned, they're not. As issues around app retention, app engagement and the improvements of user experiences become more critical, though, a number of firms are beginning to create application programming interfaces (APIs) and software development kits (SDKs) aimed at analyzing a user's emotions much more directly.
With friends like App Annie and a new suite of software tools to gain useful insights, Facebook isn't about to make too many enemies among mobile developers.
It can feel awfully lonely when you post something on Facebook--a funny status update, a beautiful vacation photo--and get nothing back in the way of comments or "likes." Even Facebook itself occasionally experiences something like this, such as a recent feature that should have made developers very happy.
It might not be a name with which app developers are deeply familiar, but Kevin McGinnis is focusing on making them feel the same level of awareness for Pinsight Media as they have for Sprint. Based in Kansas City, Pinsight Media is a Sprint subsidiary that was designed to help the carrier build new kinds of opportunities in mobile advertising, mobile analytics and mobile commerce. Last year, Pinsight Media grew substantially via the acquisition of Handmark/OneLouder, a former partner that developed both apps and mobile advertising services. McGinnis spoke with FierceDeveloper by phone to explain more about Pinsight Media's genesis and its future.