As much as it would be helpful, there is no guaranteed owner's manual to running an app development business, but if there were, a title like " How I Got 2.3 Million Downloads (Without Spending A Cent On Marketing) " would work quite well. Instead, the recent post on Medium by Stuart Hall offers the kind of crash course that puts most universities and part-time courses in iOS or Android development to shame.
There were a lot of questions around whether Facebook Messenger was powerful enough to become a standalone app, and the company answered them at its recent F8 developer conference in San Francisco by turning it into a platform for third-party developers.
iOS may be the more expensive platform for mobile advertising, but the results could be worth it, based on a recent study from Kenshoo. The firm used aggregated data comprising more than $19 million in advertiser spend and more than 10 million app installs, targeted across more than 100 countries worldwide.
If you have worked in an office for any length of time, you've probably gotten an e-mail message that goes something like this: "Hello! I hope you are having a great day! We are a professionally (sic) mobile app development company with seven years experience designing and developing mobile apps for business."
Why is Google courting iOS developers? Todd Kerpelman, a developer advocate for the Android platform and host of the YouTube video series Route 85, recently connected with FierceDeveloper to explain the situation. Turns out, they've got more than a few tricks up their sleeves.
"One app to rule them all" may never be the official motto, but that was the essential message from Microsoft recently around its "universal app" strategy.
Artificial intelligence (AI) may have seemed out of reach to many app developers in the past, but a growing number of APIs and third-party platforms are creating opportunities to change that, both within the consumer and the enterprise space.
When Apple last updated iOS, I saw a lot of comments on Twitter that went along the lines of, "Is it safe to install?" and "So. Many. Bugs." This could explain why, according to 9to5Mac and others, Apple is considering its first public beta for the operating system with version 8.3.
App developers are always hoping to boost engagement, but to do so they'll have to become one of a handful of apps that make up most of the world's mobile traffic, according to recent research from Ericsson.
Vision Mobile recently released its State of the Developer Nation Q1 2015, part of its ongoing "Developer Economics" series that delves into some of the finer points of creating apps, the platform wars, monetization and other issues. To get a better sense of some of the findings, FierceDeveloper spoke with Mark Wilcox, senior business analyst at Vision Mobile.