It might not be a name with which app developers are deeply familiar, but Kevin McGinnis is focusing on making them feel the same level of awareness for Pinsight Media as they have for Sprint. Based in Kansas City, Pinsight Media is a Sprint subsidiary that was designed to help the carrier build new kinds of opportunities in mobile advertising, mobile analytics and mobile commerce. Last year, Pinsight Media grew substantially via the acquisition of Handmark/OneLouder, a former partner that developed both apps and mobile advertising services. McGinnis spoke with FierceDeveloper by phone to explain more about Pinsight Media's genesis and its future.
An actual device may still be months away (or longer), but as far as developers are concerned, it's already "iTime."
It's only two letters and one syllable, and yet a mobile app called Y o has already generated more lengthy discussions online than what most developers will ever experience in their entire careers.
It may not have the allure of mobile gaming, but with 62 percent of consumers using more than one news app, the news app market might be ripe for takeoff.
The idea of location-based services in a retail environment has been around for a while, but iBeacons' use of the Bluetooth LE standard means apps may soon be able to take advantage of indoor or "micro-location" scenarios. This could include not only use cases in stores, but also in museum displays, trail markers in parks, or even in the home. It could also represent Apple's response to those who have wondered if the company would ever adopt Near Field Communications technology in iPhones.
Get in the car. Fasten your seatbelt. Turn on the ignition. Choose an app. That last step may not be typical for the average driver today, but mobile and auto industry experts are suggesting that after a long gestation period, the market for in-car apps is finally about to take off. There is still some question, however, of how many independent app developers will be along for the ride.
Hung LeHong has a pop quiz for you. Within five years, guess how many items in the home of an average affluent American could be connected to the Internet? Think big.
Despite widespread concerns among government and privacy experts about the way mobile apps collect and manage users' information, 80 percent of respondents to a research study from mBlox said they would share location data to receive SMS or push notifications.
Consumers show their preferences by what they download from app stores, but what resonates with other developers is not always as easy to identify. With that in mind, FierceDeveloper recently reached out to entrepreneurs across the country and asked them to pick a few titles that set the standard for excellence. This is what they told us.
Developers on Twitter said the government's suggestion of a mobile app code of conduct lacks credibility given the recent NSA scandal over the secret surveillance of American citizens. For months, the NTIA has been holding stakeholder briefings about the need for greater transparency around how mobile apps collect, store and manage consumer information. The code of conduct was released late last month. Of course, those at all involved in online privacy were happy with the news.