Women make 31 percent more in-app purchases than men, according to a recent report from Flurry. Following the surprise success of the game Kim Kardashian: Hollywood, the analytics firm decided to dig deeper into gender differences across a variety of mobile gaming factors.
As Dong Nguyen gets ready to spread his wings again, mobile game developers will probably be as eager as consumers to see how Flappy Bird rises like a phoenix back into the app stores. In the long term, Flappy Bird could become an object lesson in how developers can take the best of a blockbuster and build something original--or a cautionary tale in copying your way to a flop.
Mobile game developers have a choice: Completely ignore what's happening in Italy right now, or prepare themselves for the fact that the "free" ride may soon be over.
There might be an industry perception that mobile gaming is a male-dominated field, but the audience is increasingly female, with 87 percent of women opting for free-to-play (F2P) gaming versus 77 percent of men.
Games may continue to reign supreme as an app category, but the finance category generated almost 71 percent more revenue on Google Play and 42 percent more revenue on the Apple App Store in February compared with January 2014, according to Distimo.
They aren't looking for any financial windfalls, but developers were nearly as angry as Kickstarter supporters over Facebook's decision to acquire virtual reality (VR) firm Oculus and what it may mean for mobile VR gaming.
Whether or not you're a fan of "Brooklyn Nine-Nine," the show gets kudos for introducing Kwazy Cupcakes to the world. The episode that featured the fictional and addictive mobile game offered a few nuggets of inspiration worth discussing.
All developers would probably like to attract more "whales"--consumers who tend to spend a lot of money inside a mobile game--or turn existing users into a whale, but the ad networks are trying to show them that there are plenty of other fish in the sea.
The odds are probably a little better than what you'll find on the average table in Caesar's Palace or the MGM Grand in Las Vegas, but for most app developers the social casino market may still look like a risky roll of the dice. Signs, however, indicate this is a niche with a momentum all its own.
A lot of developers probably use cloud computing to store their personal music library, stream movies at home or book hotels, but they may not be so sure about using the cloud to create their next mobile game. For the last few years, a number of firms have created mobile backend-as-a-service (mBaas) offerings that allow developers to offload chores like hosting or managing servers to keep apps up and running.