Rewarded video advertisements could pave the way for mobile game developers to increase their revenues, according to a new study from video game engine developer Unity Technologies.
Mobile gaming surpassed both home game consoles and combined PC and Mac gaming with the highest consumer spend among gaming platforms in 2014, and in 2015, the segment widened that lead another 5 percent, according to a study from app analytics provider App Annie and market research firm International Data Corp.
Only 1.9 percent of mobile gamers made a purchase in February, according to a new study from mobile marketing automation platform provider Swrve, up just 0.4 percent from two years ago.
Microsoft is "moving against the entire PC industry," according to Epic Games CEO Tim Sweeney. And as such, Sweeney says Microsoft is undermining the rights of app developers and publishers to maintain direct relationships with customers.
When are mobile device users downloading apps most frequently? And what draws these users to certain apps over others? A new study from mobile app tracking platform provider AppsFlyer provided insights into these questions
Mobile gamers who completed an in-app purchase in one game are more likely to pay in another title, according to a new report from mobile game analytics provider SOOMLA. Here are the details.
A Taylor Swift mobile game? In the past, this might have been an option only in your "wildest dreams." But thanks to Glu Mobile, you won't have to wait long to experience a Taylor Swift game on your smartphone or tablet.
The average app developer is approximately 29 years old, according to a recent survey from programming site Stack Overflow. However, former U.S. Secretary of Defense Donald Rumsfeld has proven that anyone can become an app developer, regardless of age.
Mobile game developers have all kinds of heroes and role models who have shown them how to be successful, but Lasse Seppänen may be one of the first to publicly salute the founder of Coca-Cola, John Pemberton, as an inspiration.
Jami Laes believes changes in the mobile app industry happen in much the way your kids grow up: you don't really notice the changes until after they happen. He is bullish on the concept of what he calls "view to play" because he is trying to stay one step ahead of the trends.