Ads on mobile apps perform two times better than those on the mobile web, according to a recent report from Medialets. The firm's Mobile and Tablet Advertising Benchmarks were derived from what the company describes as more than 300 billion data points that occurred between Jan. 1 and June 30, 2014, on its mobile and tablet ad serving platform.
The in-app model dominates the mobile video ad space, with three in-app ads running for every mobile Web-based ad, according to the Mobile Marketing Association (MMA).
Developers, like many consumers, would like to have a little chat with Facebook regarding a recent decision about its Messenger app.
When Yahoo! introduced its Yahoo Games Network, developers on Twitter were quick to recognize the move as a way for Yahoo to build upon its acquisition of Player.IO. Others were more skeptical.
The digital content market surged 30 percent between 2012 and 2013, with apps driving much of the growth, according to a report from IHS and App Annie. The joint research study also looked across digital games, music and movies and found that overall consumer spending on mobile apps jumped 2.3x year-over-year.
There was a time when developers might have been envious of Instagram and its history-making acquisition by Facebook, but Facebook's recent $16 billion purchase of WhatsApp has raised the stakes even higher.
It's all fun and apps until consumers get a look at their data usage on a phone bill--but Google may be changing that.
While social media industry pundits were pondering the implications of Facebook launching Instagram Direct, app developers on Twitter immediately formed a hypothesis of their own about the strategy.
Being No. 5 usually isn't something to brag about, but in an area as crowded as the app store market, Opera says it has reasons for developers to reconsider it as a source of distribution, monetization and more. Late last month the Norwegian mobile browser firm reported that its Opera Mobile store has tripled in size over the past year.
Microsoft's corporate VP of communications managed to generate more reaction than anything the company launched last week when he penned a blog post in reaction to Apple's decision to drop fees for its iWork suite of apps.