It might not be a name with which app developers are deeply familiar, but Kevin McGinnis is focusing on making them feel the same level of awareness for Pinsight Media as they have for Sprint. Based in Kansas City, Pinsight Media is a Sprint subsidiary that was designed to help the carrier build new kinds of opportunities in mobile advertising, mobile analytics and mobile commerce. Last year, Pinsight Media grew substantially via the acquisition of Handmark/OneLouder, a former partner that developed both apps and mobile advertising services. McGinnis spoke with FierceDeveloper by phone to explain more about Pinsight Media's genesis and its future.
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It can feel awfully lonely when you post something on Facebook--a funny status update, a beautiful vacation photo--and get nothing back in the way of comments or "likes." Even Facebook itself occasionally experiences something like this, such as a recent feature that should have made developers very happy.
It may not be too long before cashiers greet customers with a cheerful, "cash, credit or Apple Pay?," but for app developers, there may be even more choices available. As expected, Apple launched its own foray into the mobile payment space with a service that will be built into every iPhone 6 device and leverages near field communications (NFC).
A bigger iPhone should not lead to bigger problems for app developers, and Apple's assurances with the launch of the iPhone 6 Plus seemed like a relief to many of them on social media.
Nearly half, or 46 percent, of iOS apps have more than a 1 percent crash rate, according to mobile app performance firm Crittercism.
What has become accepted wisdom in app developer circles--deploy to iOS to make money, deploy to Android for reach and engagement--may soon be debunked. A few weeks ago, a company called Tapdaq published a blog post that pulled together the results of an informal survey it conducted with 50 independent app developers. Tapdaq asked about discoverability on Apple's App Store, questions they would like Apple to answer and their overall experience with the platform. Then came the doozy: Half of the developers said they would ditch iOS if they could generate the same revenue elsewhere.
Most call it AdThief. Others refer to it as "Spad." For iOS app developers, though, it's probably best to describe it as a rare piece of malware targeting Apple devices that has taken a lot of the money they made.
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