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Maybe it's because I work in publishing, but I get e-mails from search engine optimization firms all the time, and the subject line is almost always the same. "1st page of Google guaranteed!," they promise, meaning that if you use their services, your firm's website is more likely to be found by potential customers online. Good SEO is hugely powerful, and in the mobile world, the best equivalent may be what just happened between Twitter and Cover.
Encouraging the take-up of social networking, messaging and gaming apps is one thing, but some app providers are involved in "growth hacking"--achieved through mass SMS app promotion invitations sent on behalf of users who install the apps. Mobile security firm AdaptiveMobile recently took a closer look at this trend and how different strategies are playing out.
Nearly half of all mobile apps can't reach the gold standard of 99 percent uptime, according to Crittercism. The company recently released its Mobile Experience Benchmark Report, which looked at a staggering 3 billion events a day over the course of one month.
Developers, like many consumers, would like to have a little chat with Facebook regarding a recent decision about its Messenger app.
In the countercultural 1960s, the catchphrase among Flower Children used to be "turn on, tune in, drop out." Today, it might better be described as "turn on, tune in, make apps." A recent post on the Harvard Business Review blog explored the dark side of self-taught entrepreneurialism. What happens, for example, when young people pin their hopes on becoming an overnight app store hit and let their homework slide?
Even Microsoft might be surprised to learn that developers on Twitter were almost universally positive about its "universal app" plans.
From Our Sister Sites
AT&T has put another multi-site business contract into its win column by securing an $8 million deal to provide SCHOTT AG network connectivity to all of its production plants, data centers and corporate offices.
The first-quarter 2014 earnings season is underway and FierceWireless is capturing all of the action. Tune in to stay up to date as the FierceWireless team covers the earnings of wireless carriers, handset makers, network infrastructure providers and chipset vendors.