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As much as it would be helpful, there is no guaranteed owner's manual to running an app development business, but if there were, a title like "How I Got 2.3 Million Downloads (Without Spending A Cent On Marketing)" would work quite well. Instead, the recent post on Medium by Stuart Hall offers the kind of crash course that puts most universities and part-time courses in iOS or Android development to shame.
Google recently admitted that it began a quiet change whereby, for the first time, its staff are now part of a process that vets apps before they are approved for distribution in Google Play. For developers, the change may be a mixed blessing, particularly if it affects how quickly they can deploy an app or mobile game to the Android market.
Thirty-two percent of the most popular Android apps are games and casual games are the most popular subset at 28 percent, according to Beijing-based start-up APUS. The firm developed its Global Mobile Application Analysis Report by looking within the user data from its own apps as well as data from Google Play.
There were a lot of questions around whether Facebook Messenger was powerful enough to become a standalone app, and the company answered them at its recent F8 developer conference in San Francisco by turning it into a platform for third-party developers.
For a lot of app developers, the word "explicit" may not come up a lot unless you're referring to some of the more violent content you see in certain mobile games. Apple, however, wants to make it a much bigger part of their vocabulary.
iOS may be the more expensive platform for mobile advertising, but the results could be worth it, based on a recent study from Kenshoo. The firm used aggregated data comprising more than $19 million in advertiser spend and more than 10 million app installs, targeted across more than 100 countries worldwide.
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Determining top SVOD provider Netflix's next move is sometimes difficult. Unless CEO Reed Hastings or content guru Ted Sarandos specifically makes a statement on their intentions, the way it strategizes content acquisition or creation isn't always clear. However, Hastings' recent comments on combating online video piracy made it clear that Netflix has a goal to get worldwide licensing rights to all of the content on Netflix, in every country.
Verizon expects its recent move to begin upgrades on its long-haul optical network with Alcatel-Lucent's photonic equipment will set the stage for providing an automated on-demand environment from which it and its customers can provision wavelengths and bandwidth between key routes on the network.