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Artificial intelligence (AI) may have seemed out of reach to many app developers in the past, but a growing number of APIs and third-party platforms are creating opportunities to change that, both within the consumer and the enterprise space.
App developers are always hoping to boost engagement, but to do so they'll have to become one of a handful of apps that make up most of the world's mobile traffic, according to recent research from Ericsson.
Android has often been described as the mobile platform with amazing reach, but less propensity for monetization than iOS, and a move by Google to bring paid search ads to its Play Store may be a strategy to change that.
With one small step, Apple has effectively segmented the "good" mobile games from the "evil" mobile games. The recent introduction of the "Pay Once and Play" category on the App Store was clearly designed with consumers in mind. Consumers, that is, who are increasingly feeling uncomfortable with the limitations of playing a game in exchange for being bombarded with in-app purchase (IAP) requests.
Vision Mobile recently released its State of the Developer Nation Q1 2015, part of its ongoing "Developer Economics" series that delves into some of the finer points of creating apps, the platform wars, monetization and other issues. To get a better sense of some of the findings, FierceDeveloper spoke with Mark Wilcox, senior business analyst at Vision Mobile.
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BARCELONA, Spain--AT&T Mobility jumped headfirst into the mobile healthcare market with its new ForHealth service, which promises to aggregate and analyze users' health data from a variety of sources, and to provide health alerts and suggestions based on that data. The service, which is centered on the forthcoming ForHealth mobile app, offers many of the same feature and functions as Apple's HealthKit service, which the iPhone vendor launched last year in conjunction with its iOS 8 operating system.
How can traditional television reach millennials? NBCUniversal is reportedly banking on laughs, revealing through unnamed sources that it will launch a subscription video on demand (SVOD) service later this year that will focus on comedy, including The Tonight Show with Jimmy Fallon and Saturday Night Live.