It's not the kind of thing you can easily plot on a graph, depict in a chart or even list as a series of percentage points, but there has to be some way for developers to analyze what's happening in the mobile app analytics space. It may have started last year when Facebook acquired Onavo Insights, but over the past few months the pace of consolidation among those who collect and interpret data on all kinds of mobile apps has accelerated considerably.
It might not be a name with which app developers are deeply familiar, but Kevin McGinnis is focusing on making them feel the same level of awareness for Pinsight Media as they have for Sprint. Based in Kansas City, Pinsight Media is a Sprint subsidiary that was designed to help the carrier build new kinds of opportunities in mobile advertising, mobile analytics and mobile commerce. Last year, Pinsight Media grew substantially via the acquisition of Handmark/OneLouder, a former partner that developed both apps and mobile advertising services. McGinnis spoke with FierceDeveloper by phone to explain more about Pinsight Media's genesis and its future.
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No matter how many apps and mobile games they have in the market, developers should never use the entire world as their focus group. That's why Amazon is joining the ranks of companies to help developers create an inner circle of testers.
Women make 31 percent more in-app purchases than men, according to a recent report from Flurry. Following the surprise success of the game Kim Kardashian: Hollywood, the analytics firm decided to dig deeper into gender differences across a variety of mobile gaming factors.
Some application programming interfaces take a while to catch developers' interest, but an API announcement from on-demand driving service Uber had plenty of app and mobile game makers ready to put the pedal to the metal.
According to Facebook, all app developers using its platform should be able to honestly quote a version of Sally Field's famous Oscar acceptance speech: "They 'like' me! They really, really 'like' me!"
Releasing and submitting what they create to app stores takes up the least amount of time for developers, according to a recent survey released by Evans Data Corp. The company fielded responses from more than 400 developers in multiple languages as part of its research.
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TV manufacturer Samsung is hoping to boost 4K TV sales by giving consumers a good deal more content to actually watch in 4K, announcing a new deal with Amazon to deliver its original series and some movies in Ultra High Def (UHD, or 4K), starting in October.
A record 2.1 million 4K TV sets were shipped globally in the second quarter, surpassing the 1.6 million that were shipped in all of 2013.