Maybe it's because I work in publishing, but I get e-mails from search engine optimization firms all the time, and the subject line is almost always the same. "1st page of Google guaranteed!," they promise, meaning that if you use their services, your firm's website is more likely to be found by potential customers online. Good SEO is hugely powerful, and in the mobile world, the best equivalent may be what just happened between Twitter and Cover.
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It may be getting near impossible to convince consumers to pay even 99 cents for a download, but that doesn't mean developers aren't able to get hundreds or even thousands of dollars in donations long before their app is ever released. From projects as diverse as The Human Project and Backtrack, developers are using crowdfunding to create and validate their offerings.
iOS apps earn 85 percent more revenue than Android, based on data from the latest App Annie Market Index. The company culled information across both Apple's App Store and Google Play using its proprietary App Annie Intelligence system.
First came the Kindle. Then the Kindle Fire tablet. Now, Amazon is raising eyebrows again with a smartphone that looks radically different than what many might have expected.
Encouraging the take-up of social networking, messaging and gaming apps is one thing, but some app providers are involved in "growth hacking"--achieved through mass SMS app promotion invitations sent on behalf of users who install the apps. Mobile security firm AdaptiveMobile recently took a closer look at this trend and how different strategies are playing out.
Nearly half of all mobile apps can't reach the gold standard of 99 percent uptime, according to Crittercism. The company recently released its Mobile Experience Benchmark Report, which looked at a staggering 3 billion events a day over the course of one month.
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The Alliance for Telecommunications Solutions (ATIS) released a new standard for LTE Multicast content delivery to mobile devices based upon the Evolved Multimedia Broadcast Multicast System (eMBMS).
Apple easily beat analysts' expectations for iPhone sales in its most recent quarter, delivering 43.7 million iPhone unit sales. However, the company's iPad sales fell below analysts' expectations, and were lower than Apple's iPad sales in the year-ago period.