The best way most mobile developers have to gauge how consumers feel about their app or mobile game is pretty simple: If they download it and use it, they're happy. If it gets uninstalled or is abandoned, they're not. As issues around app retention, app engagement and the improvements of user experiences become more critical, though, a number of firms are beginning to create application programming interfaces (APIs) and software development kits (SDKs) aimed at analyzing a user's emotions much more directly.
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There are still some small businesses--admittedly, very, very small businesses--that still don't have a website. Unless it's a convenience store or something so mom-and-pop that you get to know the owners really well, it's hard not to think of such firms as fly-by-night. The same thing applies to app developers with no visible means of contact, which explains why Google is cracking down with an unpopular new policy.
As apps and games get more sophisticated, tools are emerging that are intended to address gaps in certain skill sets, fostering better collaboration among those who come from the design and developer worlds.
The average cost-per-install (CPI) of an iOS app is 85 percent higher than that of Android apps, according to InMobi. The company's State of Mobile App Downloads report is based on data from the second quarter of 2014, April 1 through June 30, on the InMobi network.
Aren't there enough problems with apps that crash without a major platform update from Apple making things even worse? Developers certainly think so in the wake of iOS 8.0.1.
Android devices generate proportionately more application store downloads (15.3 percent) than iOS mobile devices (12.5 percent) as measured by daily mobile data volumes, according to the Citrix Mobile Analytics Report for the second quarter of 2014.
With friends like App Annie and a new suite of software tools to gain useful insights, Facebook isn't about to make too many enemies among mobile developers.
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In an SEC filing AT&T said said it expects total AT&T Next adoption rates to be around 50 percent in third quarter and to have more 400,000 postpaid smartphone gross additions from customers who brought their own phones.
Microsoft has attracted 50 new hardware partners that are making Windows-based smartphones and tablets, a senior executive said. The influx in partners comes after the company decided in April that it would make Windows free for devices with screens smaller than nine inches.