It's not the kind of thing you can easily plot on a graph, depict in a chart or even list as a series of percentage points, but there has to be some way for developers to analyze what's happening in the mobile app analytics space. It may have started last year when Facebook acquired Onavo Insights, but over the past few months the pace of consolidation among those who collect and interpret data on all kinds of mobile apps has accelerated considerably.
It might not be a name with which app developers are deeply familiar, but Kevin McGinnis is focusing on making them feel the same level of awareness for Pinsight Media as they have for Sprint. Based in Kansas City, Pinsight Media is a Sprint subsidiary that was designed to help the carrier build new kinds of opportunities in mobile advertising, mobile analytics and mobile commerce. Last year, Pinsight Media grew substantially via the acquisition of Handmark/OneLouder, a former partner that developed both apps and mobile advertising services. McGinnis spoke with FierceDeveloper by phone to explain more about Pinsight Media's genesis and its future.
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If the predictions are true, we'll soon be able to see all kinds of things through "smart glasses," such as maps, notifications and maybe even new kinds of mobile games. The only thing we may not be able to see is how big--or how small--the smart glasses market will be for app developers.
He's played everyone from Forrest Gump to Walt Disney, but Tom Hanks as app developer? There are some things so crazy even Central Casting couldn't come up with them. The success of Hanx Writer, the simple iOS app that brings back the sounds and feel of tapping on a manual typewriter to an iPad, has raised nearly as many questions about the future of development as it has eyebrows among the mobile crowd.
No matter how many apps and mobile games they have in the market, developers should never use the entire world as their focus group. That's why Amazon is joining the ranks of companies to help developers create an inner circle of testers.
Women make 31 percent more in-app purchases than men, according to a recent report from Flurry. Following the surprise success of the game Kim Kardashian: Hollywood, the analytics firm decided to dig deeper into gender differences across a variety of mobile gaming factors.
Some application programming interfaces take a while to catch developers' interest, but an API announcement from on-demand driving service Uber had plenty of app and mobile game makers ready to put the pedal to the metal.
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CTIA, North America's answer to Mobile World Congress, is just around the corner with a brand new name--Super Mobility Week. The new "super" moniker is to let all of us who thought the old CTIA trade show was on its way out that it is now back and stronger and bigger than ever. Having the CTIA trade show at the same time as 4G World and Competitive Carriers Association annual trade show certainly speaks to bigger; stronger, however, remains to be seen.
Nokia is planning to build a 5G data transfer test network in Oulu, Finland, early next year, according to a Finnish news report. In addition, the company announced a sweeping partnership program that will, among other things, have Nokia's networks unit opening up certain internal application programming interfaces (APIs) to partners, and even competitors.