Biography for Shane Schick
Shane Schick is a writer, editor and speaker who helps people create value with information technology. Besides editing FierceDeveloper, he is a technology columnist with Yahoo Finance, and the editor of CommerceLab and Allstream’s expertIP online community . Shane was previously IT World Canada’s Vice-President, Content & Community (Editor-in-Chief), leading a digital-first strategy that included a transition from print publications to online portals and magazines. Shane regularly speaks to CIOs and other technology professionals about how they can contribute to organizational success and comments on technology news and stories for a variety of TV programs.
Articles by Shane Schick
A lot of developers probably use cloud computing to store their personal music library, stream movies at home or book hotels, but they may not be so sure about using the cloud to create their next mobile game. For the last few years, a number of firms have created mobile backend-as-a-service (mBaas) offerings that allow developers to offload chores like hosting or managing servers to keep apps up and running.
It's becoming conventional wisdom that paid downloads are out and the freemium model is here to stay, but half of the revenue from in-app purchases come from a meager 0.15 percent, according to Swrve's Mobile Games Monetization Report.
Reports surfaced that Apple is considering offering up the Siri API to third-party developers as it potentially creates an "iWatch" or some kind of wearable computing device that runs on iOS. Though Apple, of course, has admitted nothing, that didn't stop a number of developers on Twitter from getting really excited about the possibilities.
When Samsung launched the Galaxy S5 in Barcelona, Spain, last week, it did so without a lot of the flash that accompanied earlier product introductions. Samsung said it had boiled down its design priorities to a mere handful. As Samsung marketing exec David Park and others walked through these priorities, it struck me that they could provide an equally compelling roadmap for the developers who will be making apps for the Galaxy S5, or even competing devices like the iPhone 5s, for example.
Lifetime value (LTV) can be defined in many ways, but for the most part it's a determination of how much revenue each customer will generate based on the length of time they use a particular app. Working with LTV takes some getting used to, but it can be extremely helpful in letting developers be more strategic with the way they market their apps and how they attempt to monetize them.
BlackBerry managed to surprise onlookers by launching two new devices of its own at the Mobile World Congress trade show in Barcelona, Spain. Developers on Twitter didn't take long to render their verdict on the prospect of new BlackBerry hardware.
An overwhelming majority of developers have a hard time making money, but as they add more apps to their portfolio, that begins to change, according to Vserv.mobi. The company recently released the results of a survey that looked across a broad range of issues among independent app developers.
The questions facing developers who decide to take a cross-platform approach to apps must be endless. Are the code bases parallel? Is the user interface consistent? And perhaps most importantly, is this really worth all the effort? A lot of tools are available to developers who want to take a cross-platform approach, but finding the right solution may be almost as much work as building the app itself.
The digital content market surged 30 percent between 2012 and 2013, with apps driving much of the growth, according to a report from IHS and App Annie. The joint research study also looked across digital games, music and movies and found that overall consumer spending on mobile apps jumped 2.3x year-over-year.