Biography for Shane Schick
Shane Schick is a writer, editor and speaker who helps people create value with information technology. Besides editing FierceDeveloper, he is a technology columnist with Yahoo Finance, and the editor of CommerceLab and Allstream’s expertIP online community . Shane was previously IT World Canada’s Vice-President, Content & Community (Editor-in-Chief), leading a digital-first strategy that included a transition from print publications to online portals and magazines. Shane regularly speaks to CIOs and other technology professionals about how they can contribute to organizational success and comments on technology news and stories for a variety of TV programs.
Articles by Shane Schick
Apple iPhone users have a median income of $85,000, or 40 percent higher than those with Android devices, according to ComScore. The firm's most recent Mobile Insight report also suggests iOS users are more active on their devices--at nine hours more a month than Android users.
No matter how many apps and mobile games they have in the market, developers should never use the entire world as their focus group. That's why Amazon is joining the ranks of companies to help developers create an inner circle of testers.
It might not be a name with which app developers are deeply familiar, but Kevin McGinnis is focusing on making them feel the same level of awareness for Pinsight Media as they have for Sprint. Based in Kansas City, Pinsight Media is a Sprint subsidiary that was designed to help the carrier build new kinds of opportunities in mobile advertising, mobile analytics and mobile commerce. Last year, Pinsight Media grew substantially via the acquisition of Handmark/OneLouder, a former partner that developed both apps and mobile advertising services. McGinnis spoke with FierceDeveloper by phone to explain more about Pinsight Media's genesis and its future.
Women make 31 percent more in-app purchases than men, according to a recent report from Flurry. Following the surprise success of the game Kim Kardashian: Hollywood, the analytics firm decided to dig deeper into gender differences across a variety of mobile gaming factors.
Some application programming interfaces take a while to catch developers' interest, but an API announcement from on-demand driving service Uber had plenty of app and mobile game makers ready to put the pedal to the metal.
According to Facebook, all app developers using its platform should be able to honestly quote a version of Sally Field's famous Oscar acceptance speech: "They 'like' me! They really, really 'like' me!"
It's not the kind of thing you can easily plot on a graph, depict in a chart or even list as a series of percentage points, but there has to be some way for developers to analyze what's happening in the mobile app analytics space. It may have started last year when Facebook acquired Onavo Insights, but over the past few months the pace of consolidation among those who collect and interpret data on all kinds of mobile apps has accelerated considerably.
Releasing and submitting what they create to app stores takes up the least amount of time for developers, according to a recent survey released by Evans Data Corp. The company fielded responses from more than 400 developers in multiple languages as part of its research.
Until recently, the best most app developers could do when someone writes a bad review was take a deep breath and count to 10. If their app or mobile game was created for Windows Phone, however, Microsoft is now offering them other ways to respond.
Everything Jared Sinclair did with his mobile app was on the money. It just didn't make him enough money. The creator of Unread, an RSS reader app that allows consumers to discover and follow their favorite writers, attracted considerable attention recently with a blog post that goes into great detail about the financial results of his efforts around development, marketing and paid downloads.