Biography for Shane Schick
Shane Schick is a writer, editor and speaker who helps people create value with information technology. Besides editing FierceDeveloper, he is a technology columnist with Yahoo Finance, and the editor of CommerceLab and Allstream’s expertIP online community . Shane was previously IT World Canada’s Vice-President, Content & Community (Editor-in-Chief), leading a digital-first strategy that included a transition from print publications to online portals and magazines. Shane regularly speaks to CIOs and other technology professionals about how they can contribute to organizational success and comments on technology news and stories for a variety of TV programs.
Articles by Shane Schick
Who exactly is supposed to watch this "Guided Tour" video that Apple has made for the Apple Watch, and when? If it's consumers, presumably the video would serve as a sort of multimedia owner's manual, though it might help to demonstrate how to properly recharge it. If it's to help media outlets explain the device, four minutes and 45 seconds is a little too long. And if app developers are the intended audience, there are really less than a handful of things you really need to think about.
Augmented reality (AR) is no longer new to the mobile gaming space, and virtual reality (VR) may prove to be the next big thing to grab developers' attention, but experts say there is still plenty of ground left to be innovative with both approaches to creating an app.
Apple platform updates are always an important moment for developers and users, but possibly not until iOS 8.3 did a new set of racially diverse emojis emerge as the most talked-about feature.
Apps that have 1,000 users make at least three in-app purchases (IAP) in the first 90 days have an 84 percent chance of reaching $1 million in total revenue, according to Tapjoy.
It might not be too long before developers come to define ASO as not standing for "app store optimization" but "a scary outcome." At least, that was one of the takeaways from a story on Cult of Mac, where developer Graham Bower writes about a decision he made to change the name of his app to include some potentially useful keywords. When he later wanted to change it back, the original name of his app was gone.
We all know what it means when we say, "the left hand doesn't know what the right hand is doing." Usually we're referring to people or organizations who act in ways that show they clearly aren't talking to each other. It's just as bad when it happens with mobile apps--except when the tradeoff for improved communication is poor inter-app security.
In-app purchases (IAPs) will overtake all other methods of making money in apps by 2018, when looking at combined revenue across key countries, according to IDC and App Annie. The two firms published their joint Mobile App Advertising and Monetization Trends report by looking at data from 2013 and forecasting three years ahead.
Google is promising to boost app installs with a revamped program that will include its Display Network and video ads. However, there didn't seem to be a very enthusiastic response to the news from Android developers.
Google recently admitted that it began a quiet change whereby, for the first time, its staff are now part of a process that vets apps before they are approved for distribution in Google Play. For developers, the change may be a mixed blessing, particularly if it affects how quickly they can deploy an app or mobile game to the Android market.
As much as it would be helpful, there is no guaranteed owner's manual to running an app development business, but if there were, a title like "How I Got 2.3 Million Downloads (Without Spending A Cent On Marketing)" would work quite well. Instead, the recent post on Medium by Stuart Hall offers the kind of crash course that puts most universities and part-time courses in iOS or Android development to shame.