Biography for Shane Schick
Shane Schick is a writer, editor and speaker who helps people create value with information technology. Besides editing FierceDeveloper, he is a technology columnist with Yahoo Finance, and the editor of CommerceLab and Allstream’s expertIP online community . Shane was previously IT World Canada’s Vice-President, Content & Community (Editor-in-Chief), leading a digital-first strategy that included a transition from print publications to online portals and magazines. Shane regularly speaks to CIOs and other technology professionals about how they can contribute to organizational success and comments on technology news and stories for a variety of TV programs.
Articles by Shane Schick
Windows Phone hasn't managed to achieve the kind of developer mindshare of Apple's iOS or Google Play, but if the early Twitter reaction is any indication, Microsoft may have much better success with its new Windows Holographic effort.
BlackBerry swears it's not for sale, but reports that Samsung offered to buy the troubled smartphone maker ignited a ton of buzz from developers on social media.
App developers love giving more to their customers--more features, more levels in a mobile game, more titles to choose from--but it's unlikely any of them wanted to increase the amount they tax them for their purchases. On Jan. 1, however, the European Union introduced a value-added tax (VAT) aimed specifically at sellers of "digital goods," including app developers.
Earlier this month, Marco Arment, an iOS developer based out of Westchester County, N.Y., posted something that will probably end up proving far more viral than any app he or most of his peers will make. It was a post about Apple.
Google Play is distributing apps from nearly 400,000 different developers, outpacing the size of Apple's developer community for the third year in a row, according to AppFigures. The company's most recent report offered a broad look at trends in the major app stores.
If they're trying to be really proactive and competitive, app developers have probably been getting used to terms like lifetime value of a user, customer engagement and smart push. On the other hand, I doubt many are spending a lot of time thinking about the "cognitive overhead" they have to overcome.
Google's decision to ban user testimonials in app descriptions won't put developers out of business overnight, but it could make certain aspects of app discovery more difficult, according to marketing experts.
One-third of all mobile gamers spend money, and Amazon may be the best place for developers to reach the most lucrative customers, according to market research firm NewZoo.
Most companies wait until the end of the year to announce their biggest successes, but Apple decided to kick off 2015 with news developers were equally eager to share: a sharp rise in App Store sales of 50 percent.
For a lot of app developers, this might feel like the time to take a breather. After all, the holidays are when a lot mobile games and other apps first make their way to consumers who get new smartphones and tablets as gifts. If that's the case, and if installs and engagement are happening, then congrats! Enjoy a little downtime. And maybe use it to think through and reflect on your strategy for the year to come. Here are a few ideas to get you started.