Maybe it's because I work in publishing, but I get e-mails from search engine optimization firms all the time, and the subject line is almost always the same. "1st page of Google guaranteed!," they promise, meaning that if you use their services, your firm's website is more likely to be found by potential customers online. Good SEO is hugely powerful, and in the mobile world, the best equivalent may be what just happened between Twitter and Cover.
Encouraging the take-up of social networking, messaging and gaming apps is one thing, but some app providers are involved in "growth hacking"--achieved through mass SMS app promotion invitations sent on behalf of users who install the apps. Mobile security firm AdaptiveMobile recently took a closer look at this trend and how different strategies are playing out.
Nearly half of all mobile apps can't reach the gold standard of 99 percent uptime, according to Crittercism. The company recently released its Mobile Experience Benchmark Report, which looked at a staggering 3 billion events a day over the course of one month.
Developers, like many consumers, would like to have a little chat with Facebook regarding a recent decision about its Messenger app.
In the countercultural 1960s, the catchphrase among Flower Children used to be "turn on, tune in, drop out." Today, it might better be described as "turn on, tune in, make apps." A recent post on the Harvard Business Review blog explored the dark side of self-taught entrepreneurialism. What happens, for example, when young people pin their hopes on becoming an overnight app store hit and let their homework slide?
Even Microsoft might be surprised to learn that developers on Twitter were almost universally positive about its "universal app" plans.
Games may continue to reign supreme as an app category, but the finance category generated almost 71 percent more revenue on Google Play and 42 percent more revenue on the Apple App Store in February compared with January 2014, according to Distimo.
There aren't a lot of ways Microsoft will be able to follow up its recent announcement of Office for the iPad, but confirmation that it will acquire Xamarin would come pretty close. If the rumors are true, though, it would suggest that Microsoft is aggressively moving in a mobile-first direction that leaves much of its legacy baggage behind.
Flossing your teeth. Doing your taxes. Testing your app. They may all be chores developers hate, but it's becoming clearer than ever that the last one could really cost them.
Mobile app stores like iOS and Google Play, along with mobile in-app ads, are significantly outpacing ads on PC or mobile browsers, according to a joint research paper from IDC and App Annie.
They aren't looking for any financial windfalls, but developers were nearly as angry as Kickstarter supporters over Facebook's decision to acquire virtual reality (VR) firm Oculus and what it may mean for mobile VR gaming.
Whether or not you're a fan of "Brooklyn Nine-Nine," the show gets kudos for introducing Kwazy Cupcakes to the world. The episode that featured the fictional and addictive mobile game offered a few nuggets of inspiration worth discussing.
All developers would probably like to attract more "whales"--consumers who tend to spend a lot of money inside a mobile game--or turn existing users into a whale, but the ad networks are trying to show them that there are plenty of other fish in the sea.
The paid download model still has some life in it, but freemium apps with in-app purchases are now dominating the market and accounted for 79 percent of iOS app revenue this past January, according to Distimo.
When Yahoo! introduced its Yahoo Games Network, developers on Twitter were quick to recognize the move as a way for Yahoo to build upon its acquisition of Player.IO. Others were more skeptical.
As if it wasn't difficult enough for BlackBerry to get more apps created for BB10, recent controversy over a botched developer contest probably will not help matters. The contest snafu is just another sign the company hasn't quite gotten its act together.
The odds are probably a little better than what you'll find on the average table in Caesar's Palace or the MGM Grand in Las Vegas, but for most app developers the social casino market may still look like a risky roll of the dice. Signs, however, indicate this is a niche with a momentum all its own.
It may not have the allure of mobile gaming, but with 62 percent of consumers using more than one news app, the news app market might be ripe for takeoff.
Developers won't have to wait too much longer for Google to release a software-development kit designed to make it easier to incorporate Google's Android platform into wearable devices. Based on their reactions on Twitter, developers are eager to get their hands on it.