If you look around on social media, the most common consumer response to Apple's latest platform upgrade is something like, "Is it safe to install iOS 8.1.3?" For app developers, though, the reaction tends to be a little different.
I love those moments in some movies where the filmmakers speed up the action so that, in the space of a few moments, the viewer can get to see an entire house or some other long-term project get assembled from start to finish. In a way, that's sort of what Ustwogames has done about the story behind its hit mobile game, Monument Valley.
"Satisfaction guaranteed or your money back!" is not the kind of thing you see in many of the descriptions in Apple's App Store, but that's okay--the company has decided to make that promise on its European developers' behalf.
More than half of mobile apps peak out in terms of usage after three months, according to recent research from BI Intelligence. The firm's App Store Marketing report assesses how consumers are using apps across a variety of platforms.
Windows Phone hasn't managed to achieve the kind of developer mindshare of Apple's iOS or Google Play, but if the early Twitter reaction is any indication, Microsoft may have much better success with its new Windows Holographic effort.
BlackBerry swears it's not for sale, but reports that Samsung offered to buy the troubled smartphone maker ignited a ton of buzz from developers on social media.
App developers love giving more to their customers--more features, more levels in a mobile game, more titles to choose from--but it's unlikely any of them wanted to increase the amount they tax them for their purchases. On Jan. 1, however, the European Union introduced a value-added tax (VAT) aimed specifically at sellers of "digital goods," including app developers.
Earlier this month, Marco Arment, an iOS developer based out of Westchester County, N.Y., posted something that will probably end up proving far more viral than any app he or most of his peers will make. It was a post about Apple.
Google Play is distributing apps from nearly 400,000 different developers, outpacing the size of Apple's developer community for the third year in a row, according to AppFigures. The company's most recent report offered a broad look at trends in the major app stores.
If they're trying to be really proactive and competitive, app developers have probably been getting used to terms like lifetime value of a user, customer engagement and smart push. On the other hand, I doubt many are spending a lot of time thinking about the "cognitive overhead" they have to overcome.
Google's decision to ban user testimonials in app descriptions won't put developers out of business overnight, but it could make certain aspects of app discovery more difficult, according to marketing experts.
One-third of all mobile gamers spend money, and Amazon may be the best place for developers to reach the most lucrative customers, according to market research firm NewZoo.
Most companies wait until the end of the year to announce their biggest successes, but Apple decided to kick off 2015 with news developers were equally eager to share: a sharp rise in App Store sales of 50 percent.
For a lot of app developers, this might feel like the time to take a breather. After all, the holidays are when a lot mobile games and other apps first make their way to consumers who get new smartphones and tablets as gifts. If that's the case, and if installs and engagement are happening, then congrats! Enjoy a little downtime. And maybe use it to think through and reflect on your strategy for the year to come. Here are a few ideas to get you started.
It isn't easy competing with Apple and Google for developer attention, even when you're a software company like Microsoft.
Consumers appeared to have moved immediately from their Christmas stockings to their smartphones, with 2.5 times the number of app installs as compared to an average day in the first three weeks of December, according to Flurry. The company looked specifically at U.S. data for its research on app activity.
Most people probably first heard about drones last year when Amazon, in one of the most outlandish strategies it has ever put together to serve its customers, began talking about using drones to deliver products and services to customers. But drones--also known as unmanned aerial vehicles--are becoming something that can be used as easily and inexpensively by consumers as they are by large enterprises for business purposes. And smartphone and tablet apps are taking a driving positon in the development of the drone space.
"Panic" seems like the appropriate name for an app developer when you hear about a recent App Store fracas the creator of Transmit iOS recently got into with Apple. As the firm recounted in a strange (and no doubt sympathy-inducing) blog post, it recently removed what sounded like a popular feature in its file management tool: the ability to share files to iCloud, Dropbox and similar services. Anyone who has grappled with Apple in the past will probably not be surprised about iCloud.
From new smartphones, operating systems and all kinds of APIs, this has been a year with more opportunities for app makers and just as many challenges. FierceDeveloper reached out to a handful to get their take on what hit home over the past year.
Nearly 50 percent of enterprise app developers say their organizations fail to lock down user interface within an agreed upon timeframe, adding huge challenges to getting them done, according to a recent report from Kony.