News

App store optimization poised for take-off

The enormous growth of offerings in the major app stores has made it incredibly difficult for developers to get their apps found. That's why app store optimization (ASO) is beginning to evolve as both an approach to making what developers create more "discoverable" and a set of tools to automate the process.

Survey says: Competitive mobile gamers are from Mars, F2P addicts are from Venus

There might be an industry perception that mobile gaming is a male-dominated field, but the audience is increasingly female, with 87 percent of women opting for free-to-play (F2P) gaming versus 77 percent of men.

Devs have little sympathy for fate of former Samsung mobile design chief

Some stories say he was fired. Some say he was merely replaced. Either way, developers are not sorry to say goodbye to Chang Dong-hoon, who led Samsung's mobile design team.

The best ways for app developers to think global but act local

There's app localization, and then there's what Runkeeper said it was doing. According to a recent post on the company's blog, the popular fitness app wanted to offer "region-by region" localization so that the various audio cues it offered runners could be tailored to U.S. cities. In its hometown of Boston, for example, Runkeeper would be pronounced "Runkeepah." Astute users probably noticed the Runkeeper announcement was posted on April Fool's Day, but to most developers, the business opportunities provided by localizing an app's content to a specific country or language is no joke.

What Foursquare's future could tell developers about their own

I cannot be the only person for whom the term "pivot" is starting to sound less a startup reinventing itself and more like an admission of failure. And yes, Foursquare, I'm talking about you. 

Report: 3 in-app video ads run for every mobile Web video ad

The in-app model dominates the mobile video ad space, with three in-app ads running for every mobile Web-based ad, according to the Mobile Marketing Association (MMA).

Developers make very public reaction to Facebook's 'anonymous' login feature

For something that launched at its developer conference, Facebook's recent announcements about an anonymous login feature for third-party apps didn't necessarily win over the bulk of its audience.

Being labeled a 'featured indie' app or game doesn't help developers

In a video store, indie movies might be marketed on a shelf called "hidden gems." In record stores--and there are still a few of them around--indie music labels might see their CDs lumped under "alternative" because they usually produce music outside the traditional pop/rock categories. For indie mobile games, though, they're just called "indie" by the app stores, and it's a label that they may need to shed.

Report: 60% of app users who don't come back within a week never will

There is a 60 percent chance that consumers who don't use an app again within a week will never use it again, according to a recent study from Localytics.

Facebook's mobile ad network plans top of mind as developers head to f8

There are two easy ways to make an educated guess about what Facebook will talk about at its f8 developer conference on April 30: You could look at the official agenda online, or you could draw some conclusions from the company's recently announced financial results.

Devs comment on Google's plans to offer app install ads

Twitter does it. Facebook seems to be increasingly successful because of it. So why shouldn't Google also plan to offer app install ads?

The secret to successful mobile app crowdfunding campaigns

It may be getting near impossible to convince consumers to pay even 99 cents for a download, but that doesn't mean developers aren't able to get hundreds or even thousands of dollars in donations long before their app is ever released. From projects as diverse as The Human Project and Backtrack, developers are using crowdfunding to create and validate their offerings.

What the Virus Shield fiasco says about Android security

Virus Shield may go down as one of the strangest failures to launch--or at least launch properly--in mobile app history, but that doesn't mean the scores of consumers who downloaded it were making a big mistake.

App Annie: iOS apps get 85% more revenue than Android

iOS apps earn 85 percent more revenue than Android, based on data from the latest App Annie Market Index. The company culled information across both Apple's App Store and Google Play using its proprietary App Annie Intelligence system. 

Amazon smartphone pictures give developers an eyeful

First came the Kindle. Then the Kindle Fire tablet. Now, Amazon is raising eyebrows again with a smartphone that looks radically different than what many might have expected.

Why developers should carefully watch what Twitter does with Cover

Maybe it's because I work in publishing, but I get e-mails from search engine optimization firms all the time, and the subject line is almost always the same. "1st page of Google guaranteed!," they promise, meaning that if you use their services, your firm's website is more likely to be found by potential customers online. Good SEO is hugely powerful, and in the mobile world, the best equivalent may be what just happened between Twitter and Cover.

The app spam fallout: How developers will need to rethink SMS

Encouraging the take-up of social networking, messaging and gaming apps is one thing, but some app providers are involved in "growth hacking"--achieved through mass SMS app promotion invitations sent on behalf of users who install the apps. Mobile security firm AdaptiveMobile recently took a closer look at this trend and how different strategies are playing out.

Crittercism: Few apps can offer 99% uptime

Nearly half of all mobile apps can't reach the gold standard of 99 percent uptime, according to Crittercism. The company recently released its Mobile Experience Benchmark Report, which looked at a staggering 3 billion events a day over the course of one month.

Facebook ends in-app chat, and developers have lots to say

Developers, like many consumers, would like to have a little chat with Facebook regarding a recent decision about its Messenger app.

Don't worry, the best app developers won't live with their moms forever

In the countercultural 1960s, the catchphrase among Flower Children used to be "turn on, tune in, drop out." Today, it might better be described as "turn on, tune in, make apps." A recent post on the Harvard Business Review blog explored the dark side of self-taught entrepreneurialism. What happens, for example, when young people pin their hopes on becoming an overnight app store hit and let their homework slide?