News

Will 'test drive' app ads cure installation phobia?

For all the advancements in mobile app analytics, there's one thing even the most sophisticated products and services can't tell you: How many consumers took a look at an app or mobile game in an app store, thought about installing but for some reason changed their mind. That's part of the appeal behind a growing number of firms that are focused on increasing the exposure developers can provide to potential customers through mobile ads. 

Distimo: Here's what happened once Google Play added three times as many genres

A major change in the categorization of mobile games on Google Play last March means there are now 18 genres, or three times as many as before, notes a new report from Distimo. 

In-app messaging: Why more developers will want voice and SMS in their apps

There's so much talk about the rise of voice and messaging-based apps--including WhatsApp, WeChat, Tango and others--that indie developers are probably starting to feel like they can't get a word in edgewise. Facebook's mammoth takeover of WhatsApp may have represented a high point in the market for voice and messaging apps, but it's hardly the end of the story. 

Swrve: Android users spend 17% more time in app sessions a month than iOS users

Android users spend 17 percent more time in any given app due to a greater number of app sessions in the month, according to mobile marketing automation firm Swrve. The company released its first App Monetization and Engagement Report, which examines the relative rates of retention across platforms.

The Italian Job: To prove F2P games should lose the 'free' in advertising

Mobile game developers have a choice: Completely ignore what's happening in Italy right now, or prepare themselves for the fact that the "free" ride may soon be over.

Developers eagerly share iOS Human Interface Guide

Most developers will probably never get to sit down in person with Apple's Jony Ive and discuss the various ways to fine-tune their iOS apps, but at least now they can download the book.

Why getting your app in the Nokia App Store shouldn't come as a surprise

Let's make one thing perfectly clear: When we talk about "discoverability" in the app space, we're talking about consumers discovering apps. Not app stores discovering developers and then plucking them from obscurity into their app stores. Hopefully a recent incident involving Nokia won't muddy those waters too much. 

The App.net aftermath: Can more social services become true dev platforms?

Twitter made a big deal about the launch of its Mute feature, but that's nothing compared to the way it once silenced app developers. As he admitted in his recent memoir, "Things a Little Bird Told Me," Twitter co-founder Biz Stone called the company's developer relations one of its biggest failures. Now the problems of an alternative to Twitter service for developers is raising questions about how social media services can effectively work with the app community.

New index measures 'power,' 'loyal' app users

The fourth quarter of 2013 and the first quarter of 2014 were volatile quarters for app engagement--in opposite directions, according to Localytics.

Facebook's expanded FbStart program gets app community excited

When Facebook opens up to mentor developers, it doesn't take long for its friends to come running.

Google's Silver should set the gold standard for Android

For something called Jelly Bean, an older version of Android takes up a lot of space in terms of smartphone adoption. According to research firm IDC's lead mobility analyst, Kevin Restivo, the much more recent KitKat 4.4.2 is running on "a measly 8.5% of Android devices in circulation."

App store optimization poised for take-off

The enormous growth of offerings in the major app stores has made it incredibly difficult for developers to get their apps found. That's why app store optimization (ASO) is beginning to evolve as both an approach to making what developers create more "discoverable" and a set of tools to automate the process.

Survey says: Competitive mobile gamers are from Mars, F2P addicts are from Venus

There might be an industry perception that mobile gaming is a male-dominated field, but the audience is increasingly female, with 87 percent of women opting for free-to-play (F2P) gaming versus 77 percent of men.

Devs have little sympathy for fate of former Samsung mobile design chief

Some stories say he was fired. Some say he was merely replaced. Either way, developers are not sorry to say goodbye to Chang Dong-hoon, who led Samsung's mobile design team.

The best ways for app developers to think global but act local

There's app localization, and then there's what Runkeeper said it was doing. According to a recent post on the company's blog, the popular fitness app wanted to offer "region-by region" localization so that the various audio cues it offered runners could be tailored to U.S. cities. In its hometown of Boston, for example, Runkeeper would be pronounced "Runkeepah." Astute users probably noticed the Runkeeper announcement was posted on April Fool's Day, but to most developers, the business opportunities provided by localizing an app's content to a specific country or language is no joke.

What Foursquare's future could tell developers about their own

I cannot be the only person for whom the term "pivot" is starting to sound less a startup reinventing itself and more like an admission of failure. And yes, Foursquare, I'm talking about you. 

Report: 3 in-app video ads run for every mobile Web video ad

The in-app model dominates the mobile video ad space, with three in-app ads running for every mobile Web-based ad, according to the Mobile Marketing Association (MMA).

Developers make very public reaction to Facebook's 'anonymous' login feature

For something that launched at its developer conference, Facebook's recent announcements about an anonymous login feature for third-party apps didn't necessarily win over the bulk of its audience.

Being labeled a 'featured indie' app or game doesn't help developers

In a video store, indie movies might be marketed on a shelf called "hidden gems." In record stores--and there are still a few of them around--indie music labels might see their CDs lumped under "alternative" because they usually produce music outside the traditional pop/rock categories. For indie mobile games, though, they're just called "indie" by the app stores, and it's a label that they may need to shed.

Report: 60% of app users who don't come back within a week never will

There is a 60 percent chance that consumers who don't use an app again within a week will never use it again, according to a recent study from Localytics.