Native advertising represents an opportunity for app developers to take an approach to monetization that some vendors argue is much more effective than anything else available today.
There's been plenty of talk about the rising anger between the majority of workers and the elitist "1 percent," but in the mobile world developers are competing even harder to be in the 0.01 percent. According to Gartner, that's the percent of developers who will actually make money from what they produce. This finding quickly generated a slew of negative headlines like, "The sad truth is you probably won't strike it rich by making a mobile app" and "Nobody wants to pay for apps." What was missing from the coverage was the following quote from Gartner analyst Ken Dulaney: "Many mobile apps are not designed to generate revenue, but rather are used to build brand recognition and product awareness or are just for fun. Application designers who do not recognize this may find profits elusive."
Apple's iOS may still be the best platform for developers to make money, but Google's Android is quickly moving ahead in overall mobile traffic, according to a recent report from Opera Mediaworks. The company gathered the findings for its Q4 2014 research from monitoring traffic over its ad network.
In the ongoing spectacle of Apple's patent war against Samsung, developers have had a ringside seat, and they wasted no time in commenting about the latest skirmish.
Ever since high school, I've known guys who put aside time in their week, no matter what else is going on, to get together at one of their friends' houses to play console-based video games from early evening until the wee hours of the following morning. These kinds of parties have a particular ambience, if I can call it that, that is charactered by a deep focus and intensive competitiveness, and more than a little trash-talking. It's hard to imagine that same thing happening virtually, using smartphones--but that's where we're headed.
There's only one thing a URL has to do right: Take the user to the digital destination they're supposed to visit. For app users, however, that's the one thing they often get wrong.
Cross-platform apps may be ideal, but time-crunched developers will probably be better off starting with Android, according to Evans Data. The Santa Cruz, Calif.-based market research firm's most recent Mobile Development Survey gathered details from more than 450 developers.
It's all fun and apps until consumers get a look at their data usage on a phone bill--but Google may be changing that.
What Nokia did to Symbian and Meego app developers this month was the online equivalent to breaking up with someone via a Post-It note. In fact, the closure of the Nokia Store for Symbian on Jan. 2 was accompanied by a Tweet that would have comfortably fit on a small piece of paper: "That was it; we are officially closed. Thank you all for the past years!" For developers who remained loyal to Symbian, Meego and its long-established community of users, however, it would be hard to see the abrupt shutdown of the app store as a thank-you.
What happens following a merger or acquisition? MBaaS offerings allow developers to offload app hosting and server maintenance chores, while also helping their apps scale as their use base grows. That means if a service gets disrupted through an M&A, developers' lives can be difficult.
If they can deploy push notifications the right way, developers will see a large majority of their users stick around longer, according to Urban Airship. The company recently published its third annual "Good Push Index," which was based on a six-month analysis of more than 2,400 apps and 500 million push messages.
When Apple announced it had racked up more than $10 billion in app store sales last year, the company acted as though the world should celebrate, but developers didn't necessarily react that way.
There is something incredibly sad and out of touch about KnowMyApp.org, a site created by the CTIA. KnowMyApp.org offers test results on the top 50 iOS and Android apps and attempts to estimate what kind of impact consumers could expect in terms of data use if they download it. What's branded as an educational tool becomes, in effect, a form of public shaming for developers and a tool to discourage app discovery in favor of conserving wireless spectrum. And it will do absolutely nothing.
"When we started using HTML5 we had a ton of naysayers saying it's not going to work, that native will win. We just stuck to our guns and our belief was that over the next couple of years, the mobile browser will get stronger, devices would get stronger, and we saw exactly that happen."
Four years. More than 125 million downloads. Some one billion photos sent. And yet, users of Bump and Flock, acquired by Google for $30 million late last year, will soon see their apps cease to function and all their user data deleted.
It's become as predictable as turkey and mashed potatoes on Christmas Day: device activations spike, followed by a corresponding rise in app download volumes. According to the latest report from Flurry, however, developers may not want to count on the holiday season as a long-term engagement strategy.
The growth of Google Play revenue over the course of 2013 should serve as a warning to Apple, according to Distimo. Distimo's Year in Review report looked at the top downloads by country, app business models and more.
They came, they saw, they downloaded. Well, some of them downloaded. Consumer interest in apps continued to climb in 2013, but for the developers who created them, the year was filled with a variety of platform changes, concerns over how user data is handled, an emphasis on analytics and more than a few surprising mergers and acquisitions. Thus, FierceDeveloper is taking a look back on the year that was to put some of the biggest stories in perspective.
Stop dreaming about a curved glass iPhone. Just stop. As much as Apple's latest patent may tempt developers otherwise, that's not the thing they should be focused on.
The idea of location-based services in a retail environment has been around for a while, but iBeacons' use of the Bluetooth LE standard means apps may soon be able to take advantage of indoor or "micro-location" scenarios. This could include not only use cases in stores, but also in museum displays, trail markers in parks, or even in the home. It could also represent Apple's response to those who have wondered if the company would ever adopt Near Field Communications technology in iPhones.