Lifetime value (LTV) can be defined in many ways, but for the most part it's a determination of how much revenue each customer will generate based on the length of time they use a particular app. Working with LTV takes some getting used to, but it can be extremely helpful in letting developers be more strategic with the way they market their apps and how they attempt to monetize them.
BlackBerry managed to surprise onlookers by launching two new devices of its own at the Mobile World Congress trade show in Barcelona, Spain. Developers on Twitter didn't take long to render their verdict on the prospect of new BlackBerry hardware.
An overwhelming majority of developers have a hard time making money, but as they add more apps to their portfolio, that begins to change, according to Vserv.mobi. The company recently released the results of a survey that looked across a broad range of issues among independent app developers.
The questions facing developers who decide to take a cross-platform approach to apps must be endless. Are the code bases parallel? Is the user interface consistent? And perhaps most importantly, is this really worth all the effort? A lot of tools are available to developers who want to take a cross-platform approach, but finding the right solution may be almost as much work as building the app itself.
The digital content market surged 30 percent between 2012 and 2013, with apps driving much of the growth, according to a report from IHS and App Annie. The joint research study also looked across digital games, music and movies and found that overall consumer spending on mobile apps jumped 2.3x year-over-year.
There was a time when developers might have been envious of Instagram and its history-making acquisition by Facebook, but Facebook's recent $16 billion purchase of WhatsApp has raised the stakes even higher.
The only thing that seemed to happen more suddenly and quickly than the success of Flappy Bird was the vilification of its creator after he shut it down. I think you have to remember that consumer apps and mobile games are entertainment, and there is a long history in the entertainment industry of superstars who have tried to walk away from their greatest success.
The world is still waiting to see if Apple makes an iWatch, and Samsung's plans for Galaxy Gear are still in the early days, which means Pebble still has a window of opportunity to dominate the market for wearable computing apps.
If the rumors about Microsoft bringing Android to its mobile phones are true, the company can expect a sharply divided developer community.
More developers than ever are focused on creating more apps to add to their portfolio of products, according to Millennial Media. The company's State of the App Industry Snapshot 2014 report is based on a survey it conducted last November with developers from around the world.
Talk may be cheap, but Alibaba is getting ready to start having some very expensive conversations with mobile game developers. Last month, according to a report in the South China Morning Post, the Chinese e-commerce firm said it was launching a new platform for developers to create mobile games, the kind of announcement that might not have gotten a lot of attention were it not for the pricey incentive that came along with it.
When Facebook celebrated its 10-year anniversary, there was plenty of opportunity to reflect on its past, but just a few days beforehand the company launched something that may give a good indication of what its next decade might look like.
The majority of developers still make less than $500 per app per month, but the overall "app poverty line" has moved from 67 percent to 60 percent, according to Vision Mobile's Developer Economics Q1 2014 report. The analysis firm researched data from more than 7,000 app developers from 127 countries, from the United States and China to Kenya and Brazil.
Some might say Amazon has always had a killer instinct, but now it owns Double Helix, the team behind the popular "Killer Instinct" game on Microsoft's Xbox One console. The news came out through a recruiting event jointly hosted by the two organizations. Amazon did little more to confirm the acquisition than to say the transaction is "part of our ongoing mission to build innovative games for customers.
There are probably a number of app developers who would like to fling something painful at Rovio. And you could hardly blame them. Not that the creators of Angry Birds would be the only targets. Since the New York Times reported that the NSA and a similar organization in Britain have been culling personal data via smartphone apps, the floodgates for criticism and even hacking have been blown wide open.
It's the kind of strategy that might catch iOS and Android developers off guard: a mobile OS platform provider going out of its way to make it easier to publish on its app store.
Asia is the most lucrative app market in the world, according to a report released from Distimo. The mobile analytics firm extracted daily Apple App Store and Google Play downloads and revenue estimates from its AppIQ service's data for the analysis.
There are still some questions about whether HTML5 apps are the way of the future or just a problem to avoid, but Amazon is making at least one aspect of it a little easier: monetization.
The Web is full of headlines from Internet tech sites that claim almost all app store revenue now comes from in-app purchases within free apps. But like much of what appears on the Internet, it is necessary to take a closer look at the numbers to better understand the story.