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app retention

Latest Headlines

Latest Headlines

Report: Android trails iOS in 30-day mobile game retention by 72%

Android mobile games trail iOS in retention over a 30-day period by an average of 72 percent, according to AppsFlyer. "iOS dominates gaming retention, widening gap with Android over time," the report said.

New index measures 'power,' 'loyal' app users

The fourth quarter of 2013 and the first quarter of 2014 were volatile quarters for app engagement--in opposite directions, according to Localytics.

The real reason Facebook bought Onavo

Since the news broke last week that Facebook was acquiring Onavo for an undisclosed sum, there has been plenty of speculation about how the startup might play a role in the social networking giant's future ambitions. Onavo is a developer of apps designed to help smartphone users understand how much data apps are taking up on their smartphones and then compress that data.

How to find, keep and maximize your iPhone or Android app's 'power users'

Every successful product has them, and they can go by various names. To some, they are the superfans. To others, they might better be called the die-hards. According to experts in the mobile marketing space, however, app developers should take a closer look and figure out how to get closer to what they refer to as "power users."