As the popularity of home-grown YouTube stars explodes, in many cases thanks to the efforts of multichannel networks, their cachet in the over-the-top world is growing, too. With potential suitors circling, Google-owned YouTube is throwing out some attractive lures of its own to keep those new celebrities in the fold.
Developers are always hoping for more customers, but forcing users to watch video install ads on their smartphone may not be the best option, based on social media commentary.
Endaga recently completed a $1.2 million round of seed funding to help it advance its mission of bringing cellular access to more than 1 billion people around the world who don't have it.
CAPE TOWN--The cost of smartphones in Africa remains a barrier to bringing more people online in many countries even though unit prices have come down, in large part due to the high taxes levied on devices by some governments.
CAPE TOWN--Over the top (OTT) players are here to stay and present an opportunity for mobile operators to acquire users and drive network usage.
CAPE TOWN--Facebook revealed that it will launch the Internet.org app in Kenya later this week, marking the third country in Africa to get free access to basic Internet services via the Facebook-led initiative.
Facebook CEO Mark Zuckerberg explained that the social networking giant forced users of its main mobile application to download a separate Messenger app for messaging because it felt that apps should do one thing well and users could be better served by having a standalone messaging app that performed that function well.
HALF MOON BAY, Calif.--WhatsApp CEO Jan Koum said the over-the-top messaging app intends to launch voice calling services in the first quarter of 2015. The company, which Facebook recently finished acquiring, had initially planned to launch calling in the second quarter of 2014.
Yahoo is starting to generate money from its mobile business after years of lagging behind larger competitors like Google and Facebook. However, the company still has a ways to go before it can claim significant success in mobile advertising and apps.
Over-the-top providers are apparently taking into their own hands the growth of online video advertising, with Ooyala as the latest to acquire an advertising services platform. The provider announced this week that it had entered an agreement to buy Videoplaza, which offers premium video ad serving platforms and programmatic trading to companies in the Asia-Pacific and Europe regions. Terms of the deal weren't disclosed.