Sometimes, like many other men trying to dress to impress, I will stand before my wife--or even one of my children--with two different ties. "Which one do you like better: this one or this one?" I'll ask, giving them a choice between colors, patterns, or often both. Depending on the nature of the meeting I'm going to, I may follow up with questions like, "Which one says 'knowledgeable' or 'creative' to you?"
Google Play's worldwide downloads in the first quarter of 2015 were approximately 70 percent higher than the iOS App Store, according to App Annie. The firm drew data from its App Intelligence tool as the basis for its Market Q1 2015 Index.
First came the Apple-like app reviewing process and age-based ratings. Now Google is getting even more serious about distinguishing adult-oriented apps from the rest of the wares in its Play store.
Collectors can finally re-box their Star Wars DVD collection and enshrine it upon a shelf: The six-movie saga will be available for online download starting Friday, April 10.
Google recently admitted that it began a quiet change whereby, for the first time, its staff are now part of a process that vets apps before they are approved for distribution in Google Play. For developers, the change may be a mixed blessing, particularly if it affects how quickly they can deploy an app or mobile game to the Android market.
Thirty-two percent of the most popular Android apps are games and casual games are the most popular subset at 28 percent, according to Beijing-based start-up APUS. The firm developed its Global Mobile Application Analysis Report by looking within the user data from its own apps as well as data from Google Play.
Android has often been described as the mobile platform with amazing reach, but less propensity for monetization than iOS, and a move by Google to bring paid search ads to its Play Store may be a strategy to change that.
App developers love giving more to their customers--more features, more levels in a mobile game, more titles to choose from--but it's unlikely any of them wanted to increase the amount they tax them for their purchases. On Jan. 1, however, the European Union introduced a value-added tax (VAT) aimed specifically at sellers of "digital goods," including app developers.
Google Play is distributing apps from nearly 400,000 different developers, outpacing the size of Apple's developer community for the third year in a row, according to AppFigures. The company's most recent report offered a broad look at trends in the major app stores.
Google's decision to ban user testimonials in app descriptions won't put developers out of business overnight, but it could make certain aspects of app discovery more difficult, according to marketing experts.