Mobile app-install ads, that is, ad units that direct users to download a mobile app, may drive U.S. mobile ad revenue growth over the next few years.
Apple and Google are each revising their revenue-sharing models for mobile apps. And the shift is all about recurring revenues.
Are your Google Play apps secure? If not, they could put your end users as well as your brand reputation and revenues at risk. And while Google has launched a program to improve security of apps while they're still in development, it can't substitute for good security practices by devs themselves.
Developers now can provide paid apps in volume through Windows Store for Business, the Microsoft web-based portal that " lets IT decision-makers, purchasers and administrators find, acquire, manage and distribute Windows Store apps across their organization's Windows 10 devices."
Mobile application installs could exceed 210 billion in 2020, according to International Data Corp (IDC).
The U.K.-based mobile payments firm Bango said it will acquire the U.S.-based carrier billing business BilltoMobile for at least $3.5 million.
Netflix appears to be taking a cue from its increasingly mobile users and is rolling out in-app billing to a selected number of Android users in "all supported regions" via Google Play, Variety reports. The move is a big change for the SVOD provider, which previously only enabled setup and billing via its own website and app.
Google restored an ad blocker for Samsung's mobile browser to Google Play nearly as quickly as it had dropped the plugin in the first place.
Google removed Samsung's ad blocker from its Play Store just days after the plug-in made its Android debut, The Verge reported. Adblock Fast, a plugin developed by Rocketship Apps that worked within Samsung's mobile browser, was reportedly found to violate Play Store guidelines that forbid offerings that interferes with or disrupts "devices, servers, networks" or third-party apps or services.
Google Play store is growing stronger in its dominance over Apple's App Store in terms of downloads, according to App Annie's new 2015 retrospective report. But, as VentureBeat pointed out, the App Store is taking in significantly more revenue than Google Play. In both cases, the leads widened in 2015.