incentivized ads

Developers can stop trying to figure out which marketing channel is best for their apps. According to AppsFlyer's Q1 report, social was the hands-down winner. The report was based on data the firm gathered by looking at "billions" of events across various marketing vehicles, countries, categories and other factors.

Ad networks have become a common means of using up excess inventory of Web traffic on all kinds of sites, but for mobile game developers it represents a new avenue both for monetization and, potentially, discovery of their apps.