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Latest Headlines

Latest Headlines

AppsFlyer: Social is the top app marketing channel

Developers can stop trying to figure out which marketing channel is best for their apps. According to AppsFlyer's Q1 report, social was the hands-down winner. The report was based on data the firm gathered by looking at "billions" of events across various marketing vehicles, countries, categories and other factors.

Ad networks make a play for mobile game developers

Ad networks have become a common means of using up excess inventory of Web traffic on all kinds of sites, but for mobile game developers it represents a new avenue both for monetization and, potentially, discovery of their apps.