For all the hype around in-app advertising, developers should realize that consumers are tuning them out, according to a recent report from Forrester Research.
As the weather in North America finally starts to warm up, it becomes hard to imagine a lot of people looking for updates via REI's Snow and Ski Report. And yet the app--which allows consumers to set up a customized series of alerts about conditions where they want to hit the slopes--is the first one that Brent Hieggelke cites as an example of using push notifications properly.
When most people experience the famous Twitter Fail Whale, they grimace and come back later. When a similar performance issue occurs on the average mobile app, however, consumers may be much more likely to drift away forever. That's what made Crashlytics so potentially valuable to app developers, and why it may become even more valuable to Twitter itself.
Gartner said worldwide mobile advertising revenue is set to reach $11.4 billion this year, with overall growth between 2011 and 2016 reaching 400 percent. However, the current economics of mobile advertising is such that, if they're not careful, developers could create a sort of "download bubble" that doesn't reflect the reality of what consumers are actually willing to pay.
Developers whose marketing costs were reduced thanks to the frenzy of interest amid the iPhone 5 launch should be warned: The honeymoon is over, according to a new report from mobile marketing platform provider Fiksu.
While Apple tends to create a lot of buzz when it launches a new product, the same cannot be said for mobile developers. Even large companies like Zynga and Rovio Entertainment don't enjoy this kind of pre-launch buzz, leaving the average developer to wonder how he or she could ever generate advance interest in his or her apps.
A growing number of voices are suggesting the death of SMS, impeding or otherwise, is greatly exaggerated. In fact, firms like Tyntec are encouraging developers to capitalize on the potential of SMS as a way to acquire and retain customers.
Mobile game promotion and monetization services firm PlayHaven unveiled an HTML5-based marketing platform enabling iOS developers to create and deploy promotions and customer engagement initiatives
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