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A/B testing, a concept popularized within marketing departments as a way of rationalizing decisions around advertising, is quickly making its way into the world of mobile apps. Amazon and others offer insight into the process.
| Monday, October 26th | 2pm ET / 11am PT | Presented by: Equifax
This must-attend Equifax webinar – led by Equifax industry veterans Bill Brito, Chris Moss and Jeremy Mitchell – will demonstrate the benefits of NCTUE membership, and take a deep dive into the mechanics of alternative, industry specific data resources. Register Now!