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A/B testing, a concept popularized within marketing departments as a way of rationalizing decisions around advertising, is quickly making its way into the world of mobile apps. Amazon and others offer insight into the process.
| September 7 | 2pm ET / 11am PT | Presented By: Akamai
During this webinar, Akamai will review the business rationale and benefits of using cloud technology for on-line media workflow processes and how well the technology has performed against the promise. Register Now!