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A/B testing, a concept popularized within marketing departments as a way of rationalizing decisions around advertising, is quickly making its way into the world of mobile apps. Amazon and others offer insight into the process.
| Wednesday, July 30th, 2pm ET / 11pm PT | Sponsored by: Anritsu
LTE broadcast replaces clunky unicast content delivery with a single-frequency network broadcast mode that can send the same content to mass audiences. This webinar will look at how operators are planning to use LTE broadcast and delve into what is involved to make the technology commercially feasible. Register today!