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A/B testing, a concept popularized within marketing departments as a way of rationalizing decisions around advertising, is quickly making its way into the world of mobile apps. Amazon and others offer insight into the process.
The Internet of Things (IoT) is a mega-trend that is impacting most industries across the globe. IoT will grow to become a $1.7 trillion market by 2020. However, this extremely lucrative IoT market also presents multiple challenges including lack of standardization, high dependence on low power technologies for sensors and innovations such as cloud and big data analytics, availability of multiple communication technologies and protocols giving rise to issues with interoperability and an extremely complex ecosystem. This whitepaper discusses:
The IoT ecosystem and its key constituents
Challenges faced in the real-time implementation of an end-to-end IoT solution
Multiple protocols and technology options that can be leveraged to build an optimum IoT solution