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A/B testing, a concept popularized within marketing departments as a way of rationalizing decisions around advertising, is quickly making its way into the world of mobile apps. Amazon and others offer insight into the process.
In this whitepaper published by Heavy Reading and sponsored by IBM, discover how communications service providers (CSPs) can correlate customer loyalty indicators like Net Promoter Scores (NPS) with network and service quality metrics to help drive better business and operational performance. Download this whitepaper today.