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A/B testing, a concept popularized within marketing departments as a way of rationalizing decisions around advertising, is quickly making its way into the world of mobile apps. Amazon and others offer insight into the process.
| Thursday, September 3 | 2pm ET / 11am PT | Presented By: The Telecom Council
Find out what operators need from the innovation ecosystem. A small sampling of this year's TC3 speakers – China Mobile, BT and Rogers will share their "calls for innovation" and let you know how to get in the door. Reserve Your Spot Today!